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Topic : Price hikes all the way
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Marketing & Branding

 
Created by : Sheetal Jadhav, Sales/BD Manager, Future Group  | 03 16 2011 12:38:22 +0000
Industry : Consumer DurablesFunctional Area : India(Markets)
Activity:  1139 views;  last activity : 10 28 2011 10:04:31 +0000

"Retail chain Shoppers Stop today said it may increase prices of its products by 6-7 per cent from April this year in order to offset the 10 per cent excise duty imposed on branded apparel in the Budget 2011-12.".. This is a news I just read and I thought.. Whatever may happen however the prices keep on shooting up.. They have no downside:)
Does this stop us from shopping?


http://www.istockphoto.com/file_thumbview_approve/4205752/2/istockphoto_4205752-price-tag-with-copy-space.jpg

 
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Top Argument
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INFLATION HAS NOTHING TO DO WITH PROCRASTINATION OF MATERIALS
By sudhakar , BUSINESS CONSULTANT  03 16 2011 15:20:54 +0000
 
Top Argument
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I don't think so. People who want to buy , buy things at any cost. Such people rarely think this way. Yes perhaps the shopping frequency may decrease. But I am thinking about the retailers.. If less people come to shop.. How will they manage to amke profit?? :-/


By Sheetal Jadhav, Sales/BD Manager, Future Group  03 16 2011 12:38:22 +0000
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The shooting prices of the products are very well effecting the retailers, in fact that is the reason they come up with offers to buy the things. But I would suggest to step to online shopping. The same product that you buy from the store will be available online with atleast a price reduction of 20% of the original price. Online Shopping is also going to be the upcoming trend in India through which the customer can buy quality products at a very cheap price sitting at his home. The product will be delivered at door step. So I would recommend each and all to utilise the ecommerce technology and go for online shopping. This is beneficial for both retailer as well as the customer. Regards, Anna George Web Analyst Nichepro Thechnologies http://www.nichesuite.com
By Anna George, Web Analyst, NichePro Consulting LLC  | 10 28 2011 10:04:31 +0000
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yes definitely......
By Uday B.Mhatre, Proprietor, MIPL  | 09 20 2011 18:50:21 +0000
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yes it definately does..i mean the whole budget changes with an increase in any of the factor..
By Swati Kaushal, Process associate, genpact jpr. MBA student, iipm.  | 09 18 2011 17:52:05 +0000
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I had been telling people not to go out shopping as the Indian economy is in doldrums, do not take loans from any Bank, payoff your dues, concentrate and secure your own home, food for your family. Can you see the fuel prices, how can you drive a car in such a traffic? From every angle we are being screwed... :( Petrol is likely to go up to Rs.100/ liter by the year end. *There is enough food for everyone in this Earth* ~John Lennon~
By konkan SINGHA, business DEVELOPMENT, SpeechWareNet  | 09 14 2011 07:50:12 +0000
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NO EFFECTS OF INCREASE IN PRICES , AS SHOPPING IS THE PASSION TO MAINTAIN STANDARD,SO ONLY VOICE SAYING PRICES R GOING HIGH..BUT THE REALITY IS TO FETCH THE BEST N LIVE A LUXURIOUS LIFE.
By anuragini raj sinha, HR TALENT ACQUISITION, Leading IT Gaint  | 09 13 2011 10:02:14 +0000
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there will be no effect on high class families but 4 middle class families,the price hiking may be reason for think before shopping.
By prachijindal , Pursuing MBA in Aviation management, Banasthali university  | 09 11 2011 16:20:06 +0000
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i think this will depend upon the inflow of our income, if our inflow of income will increase with the magnitude with the price increase it won't affect our shopping probably.
By Ankit Gandhi, MBA student, Omegan School of Business  | 09 07 2011 16:31:27 +0000
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Now a days due to Globalization the standard living of common man is enhancing day by day now people are much aware the International Brands they ar eready to spend their hard earned money on luxuries items we can see the purchasing power capacity of metro cities like peoples are more inclined towards brands like Mercedies BMW Audi Penthouses branded costumes & saloon.At a same time if we look at the small rowns we can find the awareness abaout the luxuries life style is a new revolution among the small towns & tier 2 cities so increase of prices is very less effective or nt able to stop people from buying theior desired things.......this trend will go on...........
By Tejaswi Dubey, CEO, Aastha HR Solution/www.aasthahrsolutiuon.com  | 09 06 2011 12:58:13 +0000
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Definetly the increse in price always tries to calculate more in order to maintian your life balance. You cannot decide like what you were doing yesterday.Given a situation like this you cannot afford to spend as you wish. This some extend restricts your spending though you like to do shopping.
By S.Udayabhanu , Head/VP/GM-R&D, ADVIK HI-TECH PVT LTD  | 05 24 2011 14:53:04 +0000
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Obviously not..but the frequency will matter..frequency of thinking will increase (e.g. what to buy or not to buy) and frequency of shopping will definitely decrease..but it won't and can't stop people from shopping..basic and essential needs will be in same position but will think twice before going for luxurious goods.. Some retailers may not increase their price as comparison to others but the waivers or the discounts will be lesser in respect to their profit margins..
By Sourav Sengupta, Sales Officer - RAPG AUTO, ICICI Bank  | 05 23 2011 18:41:12 +0000
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yes people will think twice before venturing out to buy. Is it need or requirement will support a persons decision making.
By Rohit A Karve, Sr Planner, M&S  | 05 23 2011 10:11:46 +0000
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Certainly yes. If my salary remains the same and the prices keep increasing, my first preference is for food, clothing and housing. All other aspects will face the axe. The reasons for the shops to be overcrowded is not because the people are stopping from shopping but due to the ever increasing population
By Raju V P, Senior Manager, an International Bank  | 04 18 2011 17:25:36 +0000
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WETHER IT IS INFLATION OR DEFLATION IT ALL DEPENDS ON THE ECONOMIC TERM CALLED RESPONSIVENESS TO THE PREVAILING SITUATION. CUSTOMERS GENERALLY TEND TO B INDIFFERENT NOT IN PROCRASTINATING SHOPPING BUT IN CHOOSING BEST ALTERNATIVE / ALTERNATIVES AVAILABLE. THE SO CALLED DEMAND CURVE WHICH EXPLAINS THAT WHENEVER PRICES ARE SPIRAL IN NATURE THERE WILL B FALL IN DEMAND FOR THE GOODS. BUT THE PRESENT DAY DEMAND  CURVE POSITION WILL B SOMETIME VERTICAL / HORIZONTAL AND SOME TIME FLEXIBLE AND SO ON AND SO FORTH. AS FOR ECONOMY IS CONCERN IT IS A PARADOX. I.E WHAT IS TRUE FOR AN INDIVIDUAL NEED NOT B TRUE FOR THE ECONOMY AS A WHOLE.


By sudhakar , BUSINESS CONSULTANT  | 04 18 2011 16:28:19 +0000
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i am confused
By manish , My a/c is not showing ..help toostep  | 03 19 2011 07:04:56 +0000
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You cant leave in hunger...and stop buying... According to economist theory...it is right that when prices high, salary gets high, inflation incremented and development increases..you will work hard but u wont prefer to die in crisis... Applicable only for those who believe in standard of living
By Swati Sevlani, Journalist, Author, Poet, Photographer and Artist  | 03 18 2011 13:32:18 +0000
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No i don;t think so. when we want to buy something or if even it is our need nothing can stop us.
By Jasmin Pawar, HR Manager, HR GLOBE CONSULTING  | 03 18 2011 10:08:06 +0000
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Immidiate reaction to price rise is shifting or delay of product catagories / type to be purcahsed. It does not impact overall unit sales. but the catagory wise sales would show the change.
By sudeep limaye, Asst. Professor, Institute of International Business and Research  | 03 17 2011 05:18:28 +0000
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Definitely it has effect of sales dropping, those who were buying more than a pair may cut down to one or two pairs, those who are shopping for one or two pairs may space their purchases  for longer periods.  This will definitely cause a dent in the profits of the retailers.  They have to think of other ways of meeting the tax burden.


By kanukurthy sudershanrao, Operations Manager, Andhra Bank  | 03 16 2011 15:22:12 +0000
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No,Shopping is not gonna get hindered,but still my dear friends,The question is not about shopping,it about to run our livelihood,To Bear Fuel prizes,Increase in commodities & compete with the inflation."One word Pathetic"
By VISHWA DEEPAK MISHRA, HR-Talent Acquisition Cum Business Development Manager, Leading IT Giant.  | 09 17 2011 04:55:57 +0000
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We hear very strong voices saying that the prices are going up and up. But the number of shoppers and buying trend are also increasing, this is because one finds ways and means to buy also the seller finds ways and means to sell. The seller gives discounts, attractive schemes and attract the buyer. The buyer also adopts such means like finding the best at best price etc, so I don't think the price rise has put down the shopper. As the price increases the income of the buyer is also is increasing. At he moment the Indian consumer has the purchasing power.


By Shashi Kumar U, Manager accounts & commercial, Mazda Concrete Products Pvt Ltd  | 09 16 2011 10:55:48 +0000
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its depends on the passion of the buyer, if he wants to but an thing during particular period of time surely he wil goin to buy.... but usually some ppl postpone most expensive goods. Ricky from Nichesuite
By ricky P, SMM exeutive,  | 09 16 2011 10:47:00 +0000
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Shopping is a basic need and it has little with price raise
By sheriff r mohideen, planning manager- engineering dept, FMG limited  | 09 15 2011 06:10:20 +0000
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Not at all as it becomes fashion to shop without any reason & I like to continue it. I support your statement, Sheetal.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 09 13 2011 11:24:19 +0000
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Not exactly. Buying is a necessity and that comes at any given cost. Has the consumption of petrol ever dropped vis-a-vis increased cost of petrol and machine. If the increased cost were to get stabilized by decreased consumption, then why there would be inflation. Inflation treads in only when consumption persists despite high price.
By Peeyush Chauhan, BANKER, GOVT BANK  | 09 11 2011 03:20:36 +0000
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Everyday we interested to wear new model of clothes,if petrol/diesel prices are going to double the prices,it is impossible to go by walk,autos,bullock carts etc,it is must for vehicle. Nobody can't anybody stop for shopping
By VIMALAN , DIRECTOR, VIRGIN ENGINEERS  | 09 10 2011 10:44:41 +0000
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In my University life,the best rice was Rs100 to 120 / quintol, at present we are paying Rs 100/- for 2kg rice and like all other commodities, people has to buy.
By R N Bhattacharyya, Freelancer, Freelancer  | 09 07 2011 08:01:16 +0000
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Many people thinks that little costlier items are better in quality. Take the example of Extra premium petrol, where buyers are comparatively more than the normal one, even though there is no difference at all.
By Biswajit Sarma, Project Manager - Construction of Raddison 5 Star Hotel, DS Group  | 09 06 2011 05:42:52 +0000
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i dont think so.. increase in the price will not really matters for a buyer. if the buyer is in need or passionate about the quality he will not see the price. cost of living and purchasing power are in progressive way. it may cause some problems to high end products.(http://apps.facebook.com/shopwithnichesuite/?ref=ts)


By ricky P, SMM exeutive,  | 09 05 2011 11:47:10 +0000
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Now the income level of the people increasing so the price of good is not a matter
By subitha s, MBA/PGDM student, c ms college kottayam  | 05 26 2011 11:27:25 +0000
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Doesn't matter because of the increasing purchasing power and growing consumerism.
By Manish , Sales Executive/Officer, Heinz india  | 05 24 2011 20:12:31 +0000
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No it just makes us think twice before purchase but ultimately we go and purchase.
By Saurabh , Financial Analyst, Canara Bank  | 05 23 2011 17:24:48 +0000
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shopping never cease even if there is price although the spending pattern varies somewhat and here money management comes into play..
By rajesh , MBA/PGDM student, Presidency college of management sciences  | 04 18 2011 16:53:33 +0000
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But it certainly changes the shopping patterns. Out goes luxury and on the spot shopping urges, And in comes value shopping. That is unless you require something desparately and cant do without it, you wont end up buying it.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 04 18 2011 06:52:29 +0000
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I agree with Ms.Swatisevlani
By shanmugamp , process manager, parry sugar  | 04 04 2011 15:51:15 +0000
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I support this side Ms.Sheetal Jahdhav.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 04 03 2011 17:23:48 +0000
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No. Thanks Mr.Virag Shah.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 04 03 2011 17:16:21 +0000
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Price rises due to demand, therefore, does not affect the spirit of buyer. The price hike is always like a wave. Some people wait the price come to its toe. It is true that the purchase power of common people increased which is again supplemented by soft bank loans.
By Santosh Kumar Mohanty, Civil Engineer-Municipal, Sambalpur University  | 03 20 2011 02:44:31 +0000
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Price rises due to demand, therefore, does not affect the spirit of buyer. The price hike is always like a wave. Some people wait the price come to its toe. It is true that the purchase power of common people increased which is again supplemented by soft bank loans.


By Santosh Kumar Mohanty, Civil Engineer-Municipal, Sambalpur University  | 03 20 2011 02:43:23 +0000
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i am confused
By manish , My a/c is not showing ..help toostep  | 03 19 2011 07:05:01 +0000
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Rising prices may have effect on luxury shopping, but necessity always @ the driver's seat..inrespective of price tag..
By Mohammed Sarfaraz Alam, Team Lead - Process Design & Quality Control, Powertech Automation Solutions  | 03 19 2011 05:33:33 +0000
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Sheetal I agree with your point of view but at the same time the purchase quantity goes down.


By Rathin Deb, Advisor and retail consultant, currently as Branch Manager, Tower Infotech Ltd  | 03 18 2011 09:43:20 +0000
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I support your statement, KALIYAMOORTHY Sir.

Your views are always very precise.


By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 03 18 2011 08:27:44 +0000
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Need dictates not the money. A cigar smoker never stops, Pan chewer will chew, Coffee/Tea enthusiast never stop etc. It is the addiction (the repeated use) &  the need, tempts one to go for buy.


By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 03 17 2011 14:51:25 +0000
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People will not stop buying what they want to buy .that is the reason real estate has been increasing to abnormal rates similarly for all commodities ..


By Vidhu Dar, CEO/MD/Director, Shiva's Retreat  | 03 16 2011 17:46:21 +0000
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If i want something i will buy irrespective of the prices:)
By Ashish Vaidya, Security Engineer, NA  | 03 16 2011 15:03:43 +0000
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I think as the money power has increased people will fallow the same pattern like before


By BALASUBRAMANYA , Asst. Manager/Manager (Technical), KIOCL ltd.  | 03 16 2011 14:43:20 +0000
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no
By shashikant Krishna kadam, Head/VP/GM-Marketing, I.T  | 03 16 2011 14:21:47 +0000
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NO, now a days in todays scenario its hardly matter bcoz nw people are ready to expend as per their choices preferences & need.The purchasing power is increasing but at the same time it is also very much important to have the proper quality abt any product & the customer satisfaction than only hike of prices hardly matter for any customers....
By Tejaswi Dubey, CEO, Aastha HR Solution/www.aasthahrsolutiuon.com  | 03 16 2011 13:35:59 +0000
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No, because basic need we have to buy either price increase or decrease. I observed that every thing is became our basic need. People are buying in more or less quantity. People will talk also about rising price effect still they will buy.....
By Virag Shah, Confidential  | 03 16 2011 13:01:27 +0000
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