Increase or Decrease the Sales Head Count - 2010/2011

I agree with Mr. Jai, we need not increase or decrease sales headcount right now rather should focus on sales cycles, funnel strategy and targetting clients...

I am not for either of these. We do not have to increase or decrease the sales headcount.

The focus should rather be on:

1) Reducing the sales cycle
2) Making the best use of the mktg funnel strategy
3) Instead of focusing on new clients, target existing clients to upsell them and also focus on retaining   them.

Jai

In the current scenario its the BOTTOM LINE that counts even more than usual!

ROI's will never be debated more than what they will be in current scenario. Board of Directors will be baying for the CEO/Chairman's blood if deadlines and bottom lines are not met! Who is actually responsible for the ultimate achievement? Despite the marketing campaigns, despite the communications that lead the promotional events its the SALES force that is out there in the open market making all investments count.

At such times an increase in Sales Count would always add that bit of penetration in the market creating a physical awareness that communicates that the product is there and is supported by the company.

Increase opportunities

Increase win rate

yes job cuts may still be a valid option in the short term, but i agree that organizations should also consider alternatives to be in a position to benefit when the upturn returns. And specially for those companies who are bringing more new products, they should increase sales and marketing division which will help for the purpose...