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Topic : Bollywood movies: A crack at oscars
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'Incredible India' ads to appear during Oscar & Grammy awards.

Created by : Jayant Vishnu, Art Director/Sr Art Director, Creative  | 08 14 2009 14:07:47 +0000
Industry : HospitalityFunctional Area : Branding(Sales & Marketing)
Keywords : awards oscar oscars indian tourism incredible india taj mahal bafta travel destination grammy awards
Activity:  1074 views;  last activity : 07 06 2010 20:18:09 +0000

Indian Government is doing a high-voltage "Incredible India" advertisement campaign in foreign media. With an eye to attract the world to India as the popular travel destination , ads will now appear when the prestigious Oscar, BAFTA and the Grammy awards on E! Entertainment Channel.

The Indian government is also planning to release advertisements on the Euro sports TV channel during the Winter Olympics to be held in Vancouver. And the ad slots of Incredible India will also be seen in most of the prestigious events that will be happening around the world..

Without proper infrastructure in the place they are trying to promote India as a Travel destination the world over...

What do  you think will this Incredible India campaign help the Indian tourism industry for that matter?

  
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YES Jayant  i feel this campaign will help a bit but, only this  campaign is not going to help any more to tourism industry

As per me we have enough natural resources as well as historical background to attract  tourist. but what we need is proper planning to utilize all of our resources.
By varsha , Head/VP/GM-Quality, frac  08 14 2009 17:51:46 +0000
 
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Welcome back Jayant!! :))

I am with you here. I really do not think that this move will REALLY make people take that credit card out and book their tickets out of their country to visit India!! It has be much more than that!Though I applaud the idea of our Incredible India showcase, I still feel that our I&B Ministry and External Affairs are not using the popularity of our Advertising and Film Industry to really carry out the tasks for them. Also, when SRK got firsked and stirred on the NEwark airport the ministry probes and when Mr, APJ KAlam got the same treatment, the media just reported it... You see the preference is clear.. SRK is a bigger brand than our our ex Prez!!

Infrastructure, is also one of the issues!! But I feel that we need to awaken to certain facts about what we can do with our Celebrities!! They need to be utilised more and the Govt needs to take an active part in realising this!

See the ads of Korean Govt and Dubai alonwith Malayasia Tourism boards and llok at the preparation that thay have made to make these successful. They improved their country and their facilities first and then embarked on an ambitious project of playing host to the world!!But here before religious sentiments are appeased and the moral police pleased, we cant take a positive step in the direction of progress!! I am so confident what GOA can be if it jusr gets the right kind of nods form our Govt!! Well I just hope that all these efforts dont remain JUST A DREAM!!

Good debate as usual Jayant! :))
By Makrand Bhave, AGM - Corporate Business, E18, part of Network 18 Group  08 16 2009 04:03:08 +0000
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Incredible India advertisement has actually helped India to increase their tourism revenue by manifold. I will come back later with the exact data on revenue, but point I want to make is that India is a vast country with different weather, community, demography, economic conditions and sensibilities. We can't do infrastructure building and sustain it in one go. A business model has to sustain itself and grow and Incredible India campaign is a more a business model to earn foreign currency and generate lots of employmenet aooprtunity than just creating a beautiful facade of the country. While I agree with the point that India needs to do lot about the infrastructure, it still have a lot to attract the tourists. So, I am completely in favour of government using venues like Oscar and BAFTA to promote Incredible India.


By Mukul Bhartiya, Head-Sales & Marketing(Organic Food Business), Arvind Ltd.  | 11 04 2009 03:09:28 +0000
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Even i support Atul as it it very important for a country to earn revenue. a foreigner is uneducated about our country and to educate them ads plays very important role.if ads covers mass audience during Oscar and Grammy awards then wats wrong in this?
By isha jain, Correspondent, Aa;iya Production Pvt. ltd  | 09 19 2009 04:40:38 +0000
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I appreciate the government to taking the India destination to global people, common people of other nation.

You need money and need to analyse the return of your money when you are investing. Same applies for the government. If they need to build the infrastructure, then need money and the visualize the ROI. This is important. A peoper planning is lacking for imprving the infrastructure, but when people start coming and flow of money, the things will improve.

Hyderabad has turned its shape in last 10 years. It was advertised as tourist destinations and things are getting in place. Today is has ample places with adequate facilities for tourist to come and enjoy their visit and stay.

One has to start to tell the people as everything is there in India as one destination. Long way to go.
By Atul Kumar, `Confidential, Confidential  | 08 25 2009 12:25:12 +0000
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There is no doubt that Indian government is focusing on promoting the tourism though this. The advertisement of Incredible India is really very nice. It can attract anybody who watches it for the first time......
By Adesh Dalvi, Marketing Executive, TAJ  | 08 19 2009 13:35:41 +0000
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Yes this is going to work according to me and as many of the places i have been to travellers have really liked their experience in India as a tourism destination, just for the fact that they find the country very diverse and there are new things to experience each day here, even without proper infrastructure in place is a bad idea to promote but then with ads doing the rounds in these popular events it will help the numbers increase and this will bring in the revenue required for the development for Indian tourism industry.
By Rakesh Chakraborty, Sr. Associate, ING  | 08 18 2009 07:22:37 +0000
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YES i feel this campaign will definately help to attract the world to India as the popular tarvel destinations.The Oscar/Bafta and the Granny etc awards are very big platform to advertrise with millions of people watching LIVE on TV.
By MANOJ VARSHNEY, Director, TULSI TRAVELS PVT LTD  | 08 15 2009 05:59:46 +0000
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I don't think this will help for that matter, they might show all the brighter part of India as a Travel destination, but then India with such a huge portfolio of Travel destinations that is there, i don't think required infrastructure is there for tourists to come and enjoy their stay for that matter, and many times we are seeing tourists being attacked in tourist places, security is vulnerable in most of the destinations and with so many different cultures and regional barrier, for tourists every state or the other day he travels he finds himself in a new world for that matter, and this will create problem interms of communication and there are very few government recognised guides in the country and other private guides take tourists for a ride for that matter. This will have a negative impact as word of mouth will spread that this is the experience that they had when they visited and this will deter others who would want to travel to India....

I am not saying that it is bad to brand India in such a fashion, but then with basic things not in place & without proper infrastructure, they should not promote Incredible India in a huge manner which will surely backfire in the long run according to me....
By Jayant Vishnu, Art Director/Sr Art Director, Creative  | 08 14 2009 14:12:26 +0000
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