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Topic : banking & insurance industry
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IndiaFirst Life Insurance Company....Is the name appealing???

Created by : SHARATH CHANDAR REDDY, Business Development Manager - Insurance, I T C Ltd  | 11 11 2009 15:51:40 +0000
Industry : Insurance
Keywords : bank insurance company
Activity:  532 views;  last activity : 07 06 2010 20:18:09 +0000

The life insurance JV of Babk of Baroda, Andhra Bank and L&G of UK has  got the final R3 approval from the regulator.

Is the name of this JV "IndiaFirst Life Insurance Company" appealing???

  
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My first reaction to this was ''it seems like a local small time name". The brand names of BOB and AB should have reflected in this (the management might have its own reasons for not attaching their names).

Even otherwise, it should have been given a better name!!!
By SHARATH CHANDAR REDDY, Business Development Manager - Insurance, I T C Ltd  11 11 2009 15:51:40 +0000
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iit is not matched
By gkanakaratnam. , Sbilife country chair person, MDRT MCC Zone#4  | 11 12 2009 18:56:56 +0000
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lol..what were the marketeers thinking wen they chose such a tacky name this reflects  quaint sense of 'jingoism'.seems like they really ran out of ideas .
By kawaljit kaur, pgdbm student , Mount Carmel Institute of Management  | 11 11 2009 17:34:06 +0000
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