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Topic : Investment options for Middle Class
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Created by : Ekta Dutta, Hedge Fund Analyst/Trader, ING Vysya Bank  | 11 13 2009 12:34:07 +0000
Industry : Asset ManagementFunctional Area : Personal Finance(Personal Interests)
Activity:  2998 views;  last activity : 01 27 2012 05:28:44 +0000

In 2009, Over half the world's population now belongs to the middle class, as a result of rapid growth in emerging countries. It characterized the middle class as having a reasonable amount of discretionary income, so that they do not live from hand to mouth as the poor do, and defined it as beginning at the point where people have roughly a third of their income left for discretionary spending after paying for basic food and shelter. This allows people to buy consumer goods, improve their health care, and provide for their children’s education. Most of the emerging middle class consists of people who are middle-class by the standards of the developing world but not the rich one, since their money incomes do not match developed country levels, but the percentage of it which is discretionary does. India is also an emgerging country, so how we call our Indian
middle class - As a consuming class or a saving class??

 
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"Consumer Class" Vs "Savings Class"
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Top Argument
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"A sparing father and a spending son"


By ujjval jain, Retail, Retail  11 17 2009 10:21:57 +0000
 
Top Argument
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Indians are basically savings oriented. The growth of output of any economy depends on capital accumulation, which in turn requires investment and an equivalent amount of saving to match it. India Financial Market has promoted the savings of the economy, providing an effective channel for transmitting the financial policies. It has grown to a well-developed, competitive, efficient and integrated financial sector. There are large number of buyers and sellers of the financial product, the prices are fixed by the market forces of demand and supply within the Indian Financial Market. This all states that middle class has a majority savings oriented people.


By Swati Raut, Product Manager, Aviva  11 13 2009 12:39:32 +0000
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The poor class will never have enough money to save, they will only that much which they have to spend and still will be in short of money. But the Middle class has an option to spend and save, it depends from person to person or family to family, who decides whether they should save or spend. If they save, they can grow, if they spend the money falls again into market,so the country can grow. But Middle Class people are the usually the ones who would have huge expectations from life, which is dangerous. Regards, Shruth & Smith Foundation (NGO), Banshankari, Bangalore. http://www.shruthandsmithfoundation.org
By Shruth & Smith Group, Owner, Shruth & Smith Foundation  | 01 27 2012 05:28:43 +0000
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The middle class was a saving class till late 1990s. They are now aspiring to catch the rich-class and spending lavishly for luxuries like villas, cars, A/cs etc. T Their sons and daughters "GenX" class are pushing their parents to spend lavishly. hey are now became a "consumer class".
By Srinivas suravajhala, Asst. Manager.  | 08 10 2011 05:10:33 +0000
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Whatever the Middle class Saves is been Consumed and does not remains in the state of Cash or an Asset.
By Parth Pandya, Team Leader- IT Recruitments, Akraya Inc  | 06 29 2011 21:45:24 +0000
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we cannot say besed on class they are consuming are saying ????
By cmsrinivas , SalesManager-autoloans NBFC  | 06 28 2011 11:48:24 +0000
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I differ it is both

They are the ones who make the market decide wht the trend should be , the market consists of 75% middle class people and only 25% upper middle class or upper class people

Saving class, every common man saves for a rainy day and becoz of this saving they are able to spend when reqd so they are both


By Nikhil , Senior Manager, Insurance  | 07 02 2010 09:25:08 +0000
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Ekta a nice thought provoking one this. The GEN Y had a 50% saving & 50% consuming aspect to them but GEN X onwards the consuming aspect has seen a sharp rise & i would say thats where our middle class is headed...the "Consumer Class way".
By Sujit Sood, :-)  | 05 11 2010 21:09:57 +0000
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Its in the way that Indian Middle Class does savings to consume ,when needed
By Rahul Chandrakar, Retail Merchandiser, Prateek Lifestyle Ltd  | 05 11 2010 16:45:09 +0000
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Good one Mr Ujjval.

Yet, Indian middle class is happier trying to ape the rich

Forever interested in making more quick money

& Least interested in seeking value for money. 


By Ravindra Sharma, Managing Consultant, CHEF-India  | 05 11 2010 11:36:59 +0000
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it is in the transition phase from savings to consumer but a a very slow pace
By Arshad , Director, Masai  | 04 12 2010 15:08:11 +0000
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Indian middle class is a consumer class.They are the biggest cotributers to the growth of economy as their consumption is increasing day by day as per their income and purchasing power. They also like to maintain their status among peers.
By Dinesh , MBA/PGDM student, PROTON bschool, ahmd.Gujarat  | 04 12 2010 13:58:08 +0000
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I agree with Ekta,coz India being the second largest economy in terms of population naturally we have a large base of consumption which will spurt growth which will inturn force manufacturers/producers to produce more goods for comsumption.saving is good for a rainy day."Human wants are never ending.Law of diminishing returns


By Derrick.Pinto , Branch Manager/Regional Manager, Tata Asset Management Ltd  | 03 10 2010 15:43:54 +0000
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It is a true fact that more and more middleclass is increasing their life style by buying products which was earlier not considered as product of highclass people.   


By R Bhanuprakash, Area Manager, PL Insurance Broking Pvt Ltd  | 02 16 2010 17:14:44 +0000
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Hi anil, I agree with you. The present generation youngsters that too in the middle class have become more consumable than saving. This is because of the growth and fall in price of  the consumable  products.  The companies are coming up with exciting  offers so that they can attract the costumes.    


By Shailena Varma, Logistics Manager, Target  | 02 15 2010 08:18:14 +0000
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I think the current young-middle aged population group is not saving as much as their previous generation did. I think India is moving towards Consumer Class.


By Anil Kumar Aruri, Planning Manager, Shinsei Bank - Japan  | 12 16 2009 13:51:50 +0000
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The middle class community has transformed over the period of years from Saving Class to Consumer Class.  With the booming of the IT sector most of the indian working population are getting exposed to the international markets and interaction with outside nationals.  This exposure is making middle class community now to look for increasing the Status as well as outlook for which most of their income is spent.  The crowded malls talk all about it.  Popularity of Unit Linked Insurance Plans shows proof that people are not interested for saving for long term.


By R Bhanuprakash, Area Manager, PL Insurance Broking Pvt Ltd  | 12 16 2009 13:46:26 +0000
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Indian middle class is a consumer class. Let me explain with an example:

Let us assume that a middle class lady goes to by a saaree, there she sees few offers like "Buy one get the other at 50%" and "Buy two get one free".

Then she will never buy only one saaree she will opt for the option where she will have to pay more and that too for an extra commodity that is unnecessary for her to buy.


By Navneet Gupta, Software Developer, LISPL, Lucknow  | 12 11 2009 23:11:16 +0000
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It is a consumer class. "Dont know whether I get chance in my life to enjoy again". This is the fear all middle class people have in  their mind. Also, always want to show that we also have money spend equivalent to elite people though they start taking loan in every end of month due to shortage of funds.


By Gouri Shankar Patnaik, GM (QC),  | 12 01 2009 16:05:10 +0000
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Absolutely brilliant Ujval couldnt have oput it better!1 :)

Its a given that the father has been handed the mantle of sparing the few rupees from his and he has passed it down to his son albeit unsuccessfully!! The son is in the age where peer pressures are high, spending is fashion and being seen as the swish set is the mantra for being "with it"!! Not easy!!


By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 12 01 2009 11:03:09 +0000
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Things are changing with days... Yes it still has the savings mindset- but peoples' habit are change specialy the young middle class.


By Moses Raj, Media Planning Executive/Manager, Media Box  | 12 01 2009 10:18:02 +0000
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Most of the Indian middle class people are consumed class. they are attracting to fancy life

 


By A.Ramakrishna Prasad, DEO, ttsl  | 11 25 2009 09:21:47 +0000
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Due to the lack of socio-economic security, first, Indian middle class family starts saving. But the reality is that some days back all savings they spent for consumption. i.e Savings= consumption.  So we can say that Indian middle class families are nothing but the consumer class.


By kumar chiman sinha, Research Scholar  | 11 24 2009 08:27:40 +0000
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We can call the Indian Middle Class as Consumer class. Even if they save a part of their income all that is intended for another big Consumption only. it goes on like a chain.


By Aneesh Koattayil, Accounts & Logistics, DJSONS  | 11 19 2009 09:46:42 +0000
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It is a consumer class but again depending on what are the products we are speaking about but by and large consumer class all the way


By ajay moolankodan, handling the goa office, air arabia  | 11 19 2009 04:05:14 +0000
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if one look at even collegoers/high school kids these days.everyone have at least a ride ,mobile phone and girlfriend of their own (some visionaries will spend on friend's gf either) they want all these to upgraded after some time .such things suggest that consumerism is deep rooted on middle class.


By kawaljit kaur, pgdbm student , Mount Carmel Institute of Management  | 11 18 2009 16:14:50 +0000
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Indians per se used to be savings oriented until we became global citizens and indian middle class have become, atleast a huge section of it, have become crassly consumerist and flaunt their money. The golden rule of saving for the rainy day seems to have been a go by and reckless spending is the order of the day. This can be seen in all spheres of life and money power is seen playing a huge role and who is interested in savings when one can borrow and have everything is the modern creed.


By dr ravindranath, consultant , Indus associates  | 11 18 2009 12:10:44 +0000
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Absolute correct , indian pupils are more then 50% are middle class
By rajivkant , pro, bihar rajya jal parshad  | 11 18 2009 03:16:41 +0000
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Its a consumer class according to me, as many don't think too much of saving as monthly budget here for one will be consuming the whole salary and there will be very little left for savings to be done, and many of the middle class people will be happy now than thinking about tomorrow which is an uncertain entity... so according to me its a consuming class than saving....


By Kailash Sharma, Product Development Manager, Force Motors  | 11 17 2009 07:58:29 +0000
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Absolutely its a Consumer class. Indian retail market has more 50% of middle class consumers.


By Chandramouli , Sr. Manager - QS & Contracts  | 11 17 2009 06:10:32 +0000
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India’s consuming class has put the nation on the world map, with every large multinational scurrying to set up an India shop. where growth has been investment-led, the growth in India has largely been led by consumption. With the changing economic scenario, it’s not only the rich who are spending more. India is currently the twelfth largest consumer market in the world and the climbers & the consuming class will grow fastest - the middle class will speedily expand enough to excite marketers over the next decade.


By Ekta Dutta, Hedge Fund Analyst/Trader, ING Vysya Bank  | 11 13 2009 12:34:07 +0000
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Indian middle class is more insecure about future than upper and lower class hence they save more than they consume.
By pragati parihar, MBA/PGDM student, banasthali university,jaipur  | 06 29 2011 17:59:22 +0000
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Ekta A tough one!

But saving of a Middle class person in India always more than others on average basis. Because if we are talking about high middle class then they earn lot of money for consuming and saving. Their investment methods are much better than low middle class. Yeah if we talk about low middle class then you can say that most of saving consumed in show off......


By Vipin Bhasin, Private Equity/Hedge Fund/VC-Manager, Indian Investment Co.  | 05 11 2010 16:30:02 +0000
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There have been many reasons why the middle class is saving Class. The main reason is the insecurity... The majority of the people from the middle class are serving people and they have to make the provisions for their old age, even if they are sure that their children will take care of them. Secondly, their children also have very limited options and have to study hard if they want to really live comfortably. So the expenses for the education are also need to be taken care off. For a middle class person, the priorities are well set and have very little chance to deviate from the same. To add to this, the recent recession problem has made people more alert and they have now additional pripority of making enough provision for emergencies. very simple, he has to save maximum possible out of his earnings.


By Rajendra , Manager - Projects, ITT Corporation India Pvt. Ltd.  | 05 11 2010 12:59:29 +0000
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Indian mentality is a saving mentality.


By sanjay kumar mangal, IT , TATA Group Co.  | 05 11 2010 12:18:50 +0000
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Basically we Indians come in the high-savings group in the world. Our gross savings rate are above 30 per cent meaning that on an average an Indian saves one-third of what s/he earns. We save more than many other nations but there are countries such as China where the savings rate are even higher at above 50 per cent. 


By Azhar Kazmi, Professor, King Fahd University of Petroleum & Minerals  | 04 12 2010 22:00:11 +0000
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In Indian middle class is a saving class because if teachers are not teach in middle class how students learn discipline, minors and how know our life.
By muneshwar , MBA/PGDM student, indore indira schlool of career studies, Indore  | 04 12 2010 20:01:53 +0000
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In today's running life its very important to save money for future.And with it new investment can be done.Now different banks are coming with different investment plans.which are very beneficial for mainly middle class people.and for the higher education there is a very much requirement of huge money.
By Akanksha Gupta, MBA/PGDM student, Banasthali vidyapith  | 04 12 2010 14:35:41 +0000
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beyond the glitz and fast life of the metros, the middle class is saving money for their childrens higher educations, building houses buying land etc.. Most people still like to live within their means and stay away from niceties like cars, houses, vacations, credit cards etc.. Just look at the previos generation.. They are still obsessed with saving mentality


By Tup Khichadi, Electrical Engineer-Other, Wipro  | 04 12 2010 13:20:23 +0000
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We have always been a savings oriented community. Only the form and purpose of savings has changed. In olden times we used to save for future (usually for bad times). Now we save (in the form of investments in MF, Real estate, etc to make good our future. thus I would end up marking to those who say we are consumer class that what we consume today is our years of savings and what we save today would be consumed in years to come to make our life better!! 


By shashank mishra, Bank  | 12 17 2009 19:19:20 +0000
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This topic is totally depends up on the persons attitude,if he wish to save money then he is in savings class otherwise we can treat him as a consumer


By akkiraju sai, B.Tech/B.E. student, Jawaharlal Nehru Technological University (JNTU), Hyderabad  | 12 14 2009 14:58:26 +0000
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Obviously its a saving class as the name Middle defines something that is neither in excess nor in lake.Middle class people always used to use every thing in a balances manner either electricity or water or money or anything else.


By sonam dixit, Assistant system engineer, Tata Consultancy Services (TCS)  | 12 11 2009 16:07:34 +0000
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If you say that savigs equals consumption, where from millions of deposits generate in Indian banking sector. At any point of time if you look in to the deposits in Indian banking system, you find that there will be thousands of crores as their deposits, that mean to say that is not equal.

You are well aware that we have 27 public sector banks including State Bank of India group apart from several sheduled and non scheduled commercial banks, we have thousands of co-operative banks and Non Banking Financial companies too. Also you are aware that these banks contributes several millions of deposits which are mobilised from Indian Public and a major portion of which comes from middle class only. Major portion of Indian population is from middle class which contributes major portion of the savings too. Apart from these banks industries, comapnies involved in manufacture, service etc are also mobilising its funds out of savings from middle class and there fore we have middle class population with the habit of savings as pointed out by Swathi.


By RAMANATHA PRABHU N, Chartered Accountant  | 12 02 2009 06:43:40 +0000
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As per my knowledge the indian members are savings oriented. Either they invest money in one form or the other or they look for better Oportuinities outside so that they can save money.


By Gururaj Nigale, Manager, Strategic Outsourcing Pvt. Ltd  | 11 20 2009 14:23:26 +0000
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Middle calss earn little but save little of the little amount.In totality the investment of middle class is a huge block of money & has a role to play in the Indian economy.
By SIBA PRASAD MAZUMDAR, Freelancer, Freelancer  | 11 19 2009 04:44:55 +0000
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To my school of thoughts people all over the world are saving oriented.May be for some time ,depending on their income, they are consuming class but always try to start savings, any ways.

No doubt consuming class also exists in large number but most of them , i mean a good number of them trying hard to come out and starting savings . And it is fact.


By R.K.MALHOTRA , Investment Advisor, Trainer and motivational speaker, WORKING FREELANCE  | 11 18 2009 13:42:52 +0000
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I agreed with swati...


By Dineshraja , Asst.Manager-Marketing, National LIfe & General Insurance Co.SAOC  | 11 18 2009 10:58:43 +0000
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I completely agree with swati's comment Indian's and that too the middle class are much more into the savings mode, and most of them are saving money for the future for their children, their health and for many other investments which will arise in the future.


By Leena Khade, Banc Assurance, Deutsche Bank  | 11 18 2009 10:50:29 +0000
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it's a class beyond decription ..

i belong to this elite strata ..

save , save & save , god knows who will enjoy the savings ..

i like the phirangs on this ..work for five days ..enjoy the money & sell even patloon for hamburgers..


By Ajay Ziz, Dy. Registrar,, University of Jammu  | 11 17 2009 06:46:14 +0000
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