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IPL - Cricket or Ads Overdose..

Created by : Himanshu Pathak, Sr/Principal Coresspondent, Coresspondent  | 03 24 2010 11:29:59 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Sports(Personal Interests)
Keywords : brands... cricket ipl companies ads betting ads overdose
Activity:  583 views;  last activity : 07 06 2010 20:18:09 +0000

Full houses or not, the Indian Premier League (IPL) matches are running to full ads. Thanks to a host of innovations, there’s hardly any possible advertising slot left untapped on television or in the stadium, much to the dislike of cricket fans.

Take, for example, the third umpire ‘decision pending’ screen that runs 5 and 10-second commercials of Nestle Munch and Kingfisher Airlines. Or, the Micromax Mobiles ad that appears on the TV screen in the middle of an over when the bowler is walking back to his run up. Even within the stadium, there are the MRF blimps (big balloons) that are prominently featured in broadcasts


http://images.tothetech.com/2009/05/zoo-zoo-ads.jpg

Thus, are ads given more importance than cricket? Will cricket lose its charm? Has IPL become a device of ads overdose??

Do share your views....

  
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Cricket Vs Ads Overdose
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Top Argument
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Ads will be a very integral part of the cricket telecast whether we like it or not!!

I seriously want to ask a question here:

How many of us on this platform are really seriously watching all IPL matches everyday?? is it then a overdose of cricket too? Yes, I feel more than ads its the overdose of cricket thats killing the thrill from the game. Thanks for the referral Himanshu very valid debate!! :)
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  03 24 2010 12:51:45 +0000
 
Top Argument
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The way companies are showing their ads it looks like the league has been over-monetized what with advertisements now being a ball-by-ball affair, in addition to their conventional end-of-over placement. There is a real danger of too much advertising hampering broadcast quality but there are also other factors that can be off-putting.

There is a threat that the practice of sacrificing coverage for too many ads could kill the golden goose by slackening viewer interest.
By Himanshu Pathak, Sr/Principal Coresspondent, Coresspondent  03 24 2010 11:40:48 +0000
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Absolutely support Himsasu Pathak,by subscribing to his view that there is over overdose of Ads.Priority is given for Ads and not for the game.Though Ads are supplementary to the Game,current scenario reminds one of the old saying hunter gets hunted.
By s.baalu , Consultant, XYZ LTD  | 03 25 2010 06:17:17 +0000
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Every programme has sponsorship and Adds, however nobody forces you to sit in-front of TV. I really fail to understand, Why this Hungama?

Let Cricket be cricket and I don't see any harm in Cricket being associated with Add or Glamor. You like it see it, if you don't forget it.
By Rajesh K Richhariya, G.M., Sales & Marketing  | 03 25 2010 05:08:21 +0000
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Equally balanced
By Zahid , Web Developer, STCPL  | 03 25 2010 04:23:17 +0000
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I think both Ads & Cricket is being Served Equally Strategically.
By Kashif Billal, Training & Induction Manager, H&M Hennes & Mauritz  | 03 24 2010 15:19:57 +0000
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ads are too much these days
By Amreesh Kumar Sharma, Engineer system administration, Computer Sciences (CSC)  | 03 24 2010 12:06:03 +0000
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IPL is indeed  an over dose of advts. It is a commercial venture only to exploit the game of cricket to make money. The motive is to commercially use the sport to gain maximum out of it. Cricket is no more a gentleman's game. IPL will certainly have a telling effect on the players as it always demands to deliver. No player can delivery 100% at all times. So the game at large will lose lot of shine.


By Shashi Kumar U, Manager accounts & commercial, Mazda Concrete Products Pvt Ltd  | 03 29 2010 10:42:01 +0000
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I agree with you Himanshu. We are overloaded with ads which is actually spoiling the fun in the game. But people are helpless as they are huge fans of cricket. One thing for sure is that too many ads is affecting the interest of the viewers.
By Sarika Singh, Assistant Professor, BIT  | 03 25 2010 07:48:03 +0000
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