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IPL 3 on Youtube: Will this affect normal TV broadcasting business?

Created by : Jayant Vishnu, Art Director/Sr Art Director, Creative  | 03 08 2010 10:55:12 +0000
Industry : Radio, TV & FilmsFunctional Area : Sports(Personal Interests)
Keywords : cricket youtube ipl 3 indian premier league t20 lalit modi twenty twenty sony max ipl 3 live streaming youtube live streaming
Activity:  1487 views;  last activity : 08 10 2010 07:53:09 +0000

In recent news it has been confirmed that IPL 3 has partnered with Youtube for live streaming of its matches for the next 2 years.  And this means now one can watch matches live on web and it is said that one can watch the match whenever they want to.

http://cache.techie-buzz.com/images/posts/Omkar%20Dutta/Posts/ipl_youtube/ipl_youtube.jpg

And this is something really new and innovative deal that has happened from both IPL and youtube for the first time, and this just shows how IPL has become a rage within few  years of inception. With youtube deal now people world over can catch the IPL T20 matches which has become a craze and also having the potential of bringing new audience altogether for the game of cricket from world over.  But then with IPL going on web live streaming don't you think it will affect the normal TV broadcasters who have paid Billions in contract for television rights. So what do you think people, with IPL 3 now showing on youtube, Will it affect normal TV broadcasting business? Do share your views on this...

  
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It will effect watching cricket on TV upto some extent. Though not in a large scale, but it will be helpful for those people, who, because of their tight schedule miss the matches on TV. Now, they need not worry since this is getting transmitted in youtube. Not only this, any internet addicted person will get attracted to youtube cricket than TV cricket.
By Himanshu Pathak, Sr/Principal Coresspondent, Coresspondent  03 08 2010 11:50:28 +0000
 
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I don't think it will affect the TV broadcasting business here, it will in a way enhance the overall experience of watching IPL and it will in a way complement television viewing with its interactive and highly engaging social elements of youtube & I think IPL is the one who is benefitting here the most and not youtube though there is a two side profit with IPL being the most sought out sporting action in India at the moment, this live web streaming will help people who are not at home to catch IPL matches and are to busy to go the grounds to catch the action, here youtube will come in handy with their live streaming of business in India, but world over with web medium being the preferred choice for many with very less broadcasters broadcasting IPL, this will surely help.  So, I don't see youtube eating TV broadcasting share here, but IPL is making new inroads interms of revenue generation which will be very huge in future.
By Jayant Vishnu, Art Director/Sr Art Director, Creative  03 08 2010 11:00:22 +0000
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Brylcreem and Lebara Mobile are partnering the live You Tube telecasts on IPL. Be sure that the kind of promotions that they run would naturally attract the TG in hordes.

The impact would be from the view of the fact that most of the gen next (students) would still be engaged in their exams (xth and XIIth). Schools and College exams put together would mean that nerly 70% of the IPL telecasts would be missed by the actual junta of viewers!!

You tube is extremely popular amoungst the said TG and with streaming available on the new generation cell phones... well you can definitely see the young ones attached to you tube rather than the boob tube!! Thanks for the referral Jayant!!
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 03 11 2010 07:04:06 +0000
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There is very limited no of Youtube users as compared to TV users, so TV broadcasting business will not be effected.
By Mehebub Ahmed, Senior Analyst, UnitedHealth Group  | 08 10 2010 07:53:09 +0000
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Definitely it will not affect TV broadcasting. Here IPL has made a strategic move to enhance its profits. There is a vast difference in watching the TV and the Youtube. TV can give enhanced view of the field where as the later cannot. Naturally viewers would like to watch only the TVs. Further TVs have very mass appeal than the YT.
By NATTERAJA R. ARIKRISHNAN, AREA SALES MANGER, UNIFLEX CABLES LTD  | 03 13 2010 18:57:53 +0000
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Obviously, It won't affect TV bradcast, as Most people prefer to watch IPL on television than Internet, B'coz, at the time of IPL , the  people find excitement on every second, while on internet, its a slow process.


By Ishan Dave, STUDENT, EEC  | 03 10 2010 08:16:28 +0000
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Imagine this: super enthralling match between Rajasthan Royals and Kings XII; Yuvraj on crease; Shane Warne at bowler's end; takes his run-up; Yuvi all set to hit a six; Warne whrils his arm and.................the video stops for buffering. Do you still think IPL on Youtube will effect TV Broadcasting?
By Jayita , MBA aspirant  | 03 10 2010 06:45:19 +0000
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IPL is all about thrilling entertainment of 3 hrs so people would like to watch live matches in television and special moments in youtube so it wont affect broadcast business
By thamizhanban , MBA/PGDM student, Rai Business School  | 03 09 2010 16:27:36 +0000
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Not today but in near future too internet can't take over the wide reach of television.
By Tarun Mishra, Equity Dealer, Religare Securtites Limited  | 03 09 2010 13:01:53 +0000
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Not at all, we should think about reach of broadband in India compared to TV. It won't make any difference.........
By Nayan Patel, Marketing Manager, Infinium (India) Limited  | 03 09 2010 11:51:21 +0000
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just two questions....

 1) HOW many people in India are having the connection to a High speed Internet (even if it is available)...

2) how many of them are comfortable watching it on a computer screen?.... really makes me wonder....why even put up the entire thing on Youtube...

rather jst put up the highlights..
By Varun , Ideator  | 03 09 2010 10:13:28 +0000
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A BIG NO IS THE ANSWER.  WHEN A BOWLER BOWLS A NO BALL THE BATSMAN GETS FREE HIT. JUST LIKE THAT U CANNOT CHANGE T.V VIEWRS ESPECIALLY A CRICKET MATCH. VIEWRS ARE READY TO FORGO ANYTHING BUT NOT CRICKET.
By sudhakar , Head Markering, codezene (P) ltd  | 03 08 2010 14:29:00 +0000
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S I do agree that Youtube cant Impact the Market of Telewatchers...

S its a gud news 4 d ppls who will be busy in work and can have watch on the Updates of the cricket thats all..

I feel Television is more popular to watch matches live than on Internaet..

Its basically a great IDEA for Marketing of IPL but not replacing TV....

From organisations point of view.... The advertisement and expenditures will be higher and will be only on Televisions and not on Youtube etc...
By Sampanna Shastry, Deputy Manager- Marketing & Sales, Arani Power Systems Ltd  | 03 08 2010 12:35:43 +0000
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The way IPL is going about signing deals across available options, one really can't help but admire the skills of Modi's team. But YOUTUBE can not be looked as a threat to TV channels. YOUTUBE, synonymus with exciting clips and shoots, is not the media vehicle that would attract audiences for an event as IPL.


By Navjeet Sood, Business Head, ADI Media Pvt Ltd  | 03 08 2010 12:00:45 +0000
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No, it will not affect TV broadcasting that because people now become fond to sit in front of television to see the live matches, you tube will not give that speed and clarity what television can give. I don’t think you tube able to show live match otherwise advertiser will be divert to other medium and I don’t think so Set Max allow other to other medium to show telecast match. IPL management is planning to show the IPL match in multiplex, even here TV will not affect because nobody want to spend money more to see matches when it is showing on your television. There is an article I read today that the viewership will increase by 50 % on ground that they promoted IPL more as compare than last two IPL Series.
By Ravi Sahu, Sr. Media Research Analyst- Media, Audience Measurement & Analytics Pvt. Ltd  | 03 08 2010 11:56:28 +0000
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Everything has their own importance and youtube also. But it won't affect TV Broadcasting in anyway. Only it will increase the number of viewer of IPL. If we are in office where TV facility is not available and want to enjoy IPL match then definitely I have choice to go to You tube to watch IPL match. But, same if way if we are home and having TV facility, I think definitely we want to see match only and only on TV screen not on Youtube because of it won't give that level of climax. Also, bandwidth and price matter. So, finally I want to say that Youtube and like are only supportive source but they couln't be the competitor of TV.


By Jitendra Prasad, Editorial Executive, C-DAC  | 03 08 2010 11:31:50 +0000
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