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IPL brand to mobile handset makers: Will this concept work?

Created by : Saswati Biswas, Product Development Manager, Tata Motors  | 04 17 2009 06:25:18 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Sports(Personal Interests)
Keywords : cricket ipl 2 ipl marketing ipl business ipl 2009 ipl match ipl cricket ipl schedule ipl players ipl news ipl inida business ipl
Activity:  233 views;  last activity : 07 06 2010 20:18:09 +0000


The Board of Control for Cricket in India, or BCCI, is exploring new options of cashing in on the IPL, or Indian Premier League, brand.The board, according to two senior executives of two IPL franchisee teams, is all set to launch a limited edition of co-branded mobile phones for the upcoming second season of the tournament.

  
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I think the board is exploring new ways of connecting the IPL brand with fans and also generate additional revenues in the process. Mobile handsets is a large and effective medium of reaching out to cricket fans. IPL board will sell the rights to use the IPL brand to mobile handset makers for a certain amount of licence fee, which, in turn, will be shared with those franchisees who agree to be part of the initiative.It is beneficial for both side.......
By Saswati Biswas, Product Development Manager, Tata Motors  04 23 2009 10:51:52 +0000
 
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Hi..

Saswati

I feel that there is a huge market for cricket content, broadcasting live clippings of matches on mobile phones may not be possible. “Since we do not have the right infrastructure in place, I do not think that fans would be able to see live clipping of the matches on there mobile sets."And they are launching IPL brand name for a limited period.S, I don't think so it will able to work out.
By Chandan Roy, Creative, J Walter Thompson  04 17 2009 06:52:41 +0000
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According to me the IPL management is also exploring opportunities to sell the IPL content to mobile phone service providers. This would include screen savers, wall papers, highlights from the IPL archives as well as live clippings from the new season, which would attract buyers.I think this concept will work,because Indian audiences are crazy about cricket.But it will remain for limited period of time as Saswati has mentioned.
By Mohit Aggarwal, Sales/BD Manager, Oracle  | 04 17 2009 07:55:32 +0000
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