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IPL second season will it be able to create the same excitement

Created by : Surendra Sinha, Senior Consultant, Tata Administration Services (TAS)  | 03 24 2009 22:31:07 +0000
Industry : Management & Strategy ConsultingFunctional Area : India(Markets)
Keywords : ipl second season
Activity:  273 views;  last activity : 07 06 2010 20:18:09 +0000

We have seen IPL last season.

Will second IPL live upto the expectation of first one?

  
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When the first Maruti car was launched as the cheapest vehicle with Suzuki collab, the frenzy and excitement and the mad rush to buy it was palpable to the extent of the nation vibrating with excitement. What happened next? Its just another car manufacturer who is introducing new models with new variations and new campaigns for each models. The excitement will certainly die a bit when you enter the brand in its second year after birth. Nobody likes aging and when we definitely say that a brand has to find an emotional quotient with the consumer, I am sure even the brand doesnt like aging and will find a way to create new waves to keep the faith of its consumers and the emotional connect.
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  04 21 2009 06:13:32 +0000
 
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Absolutely!! IPL has already woven its magic and i am enjoying it!
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 04 20 2009 06:16:43 +0000
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It has already started its magic. Sony has sold Rs 200cr of airtime and that is only 50%.
By Surendra Sinha, Senior Consultant, Tata Administration Services (TAS)  | 03 24 2009 22:31:07 +0000
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I would say nothing can beat the excitement and craze of Indian fans when it comes to cricket.IPL in South Africa will be successful no doubt but the hype,energy levels of people and the hype over it won't be same as last year. .
By Radhakrishna Marar, Business Analyst, Oracle  | 04 21 2009 06:03:02 +0000
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yes I agree with you Anil that this time IPL will not create that type of excitement ,which was seen in IPL2008.The major reason for this is that it has been shifted in South Africa.Majority of Indian audience are crazy about cricket,but due to this shift majority of audience can't see the match on the field which create lively environment in the field.
By Saswati Biswas, Product Development Manager, Tata Motors  | 04 20 2009 06:00:40 +0000
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Planning of IPL to be outside India might loosen the interest of people. The things would matter there would not be state because people are not aware of these outside India.
By Anil Kumar Singh, Senior Consultant, GKC  | 03 24 2009 22:33:25 +0000
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