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Is Advertising lately becoming "Not only Truth well told, but from Which roof top it is told"?

Created by : Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 06 08 2010 07:21:24 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Communication(Sales & Marketing)
Keywords : internet advertising social networking online ads ad spending ad channel ad medium advertising medium
Activity:  450 views;  last activity : 07 06 2010 20:18:09 +0000

Confused, Don't you think these days advertising is about ‘Truth well told & from which rooftop it is shouted out from... Let’s face it; the internet is beginning to make its impact felt. I mean what has changed here....I think to begin with the source of control is shifting dramatically. It is moving more rapidly to the consumer.

The internet is a place where the content is delivered according to the user preference and it is also much more fizzier and better with social networking to go with it. Even in India it is revealed that many consumers like nearly 91% rely on web who have net connection, and 60% personalise their pages, and also have relevant  RSS feeds on their homepage.  The fact is that the internet promises and delivers the fizziest array of entertainment and the most intense amount of information on any subject, with a degree of informality that represents true freedom and liberation for the consumer.  


http://www.watblog.com/wp-content/uploads/2009/03/online_advertising2.jpg

So, what do you think people, Is Advertising lately becoming "Not only Truth well told, but from Which roof top it is told"? OR these things doesn't matter at all...still traditional media is doing good....

  
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Top Argument
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Its very simple guys, India is young, I mean the majority of the population is young and considering that the young consumers are becoming increasingly immune to clichéd prime-time television advertising and prefer to spend intimate, one-to-one time with their PCs, truly makes the internet the ‘hottest real estate’. The global economy has also made the notion of personal intellectual space a reality. And while we still lounge with the Sunday paper, the almost second-by-second frenzied analysis of relationship status on Facebook profiles faces us as a stark truth.

The simple truth is people are increasingly empowered and excited by social media. A thought is shared, debated upon, put to poll and clinically dissected across the world before an actual decision is taken. The consumer plays with this hot new real estate and anchors his/her choice on the global experiences of a product. The online medium has become a stage where brands are born, shaped, re-born...A place that is beginning to shape relationships that no other medium so far has had the power to create.
By Meena Deshmukh, Product/Brand Manager, Videocon Inds  06 08 2010 07:21:24 +0000
 
Top Argument
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Meena traditional media will lways do well!! As long as newer experiences are being delivered in terms of 3D LED TV's, the living room of a residence will still be the arena for the customer to decide whats needed and whats not!!

www might be the new asddress, but do not forget its limitations. We see a prolific shift of the marketeers towards the B & C towns. why?? Its because the need to get these cities closely linked with sales and then forcing the government to act on its infrastructural deficiencies is the next step towards increasing market share and achieve a bigger trade value.

Traditional media will never go out of practice or style. I am at this point looking at the most impactful radio services which once they reach these remote areas will bring about a cultural change in the way these channels start raking in the moolah!! There is a phenomenal share of market which is unexplored and believe you me, the www would be significantly powerful only when 75% of India is wired for wire free communication!!

Thanks for the referral Meena :)

 
By Makrand Bhave, AGM - Corporate Business, E18, part of Network 18 Group  06 08 2010 09:04:40 +0000
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ya nowa days even though hi-tech advertising are there.but the traditional advertising is always in 1st position and they reach the ordinary and common customers and people,its the fact as meena said.
By govind , Proprietor, G creative  | 06 09 2010 06:51:00 +0000
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The Need Of An Hour Is To Judge The Focussed / Targetted Potential Customers And Accordingly Select The Roof Top For Ad Display. The Traditional Mindset Has No Place In An Era Of Fast Changing Global Business Scenario !!!
By suhaschandra deshpande, Marketing Associate  | 06 08 2010 19:11:32 +0000
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Exactly you are Ms.Meena.

You Have well explained.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 06 08 2010 18:49:09 +0000
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I totally agree with Meena on this. Besides everything for the YG it also add to snob value and perticularly all most all the YG from the metropolitan cities like to glued with their PC and go to the social sites and make their dicision in accordance.

Yes we are a young nation and approximately 400 million of the country,s population is 20 to 21 years old.
By Rathin Deb, Advisor and retail consultant, currently as Branch Manager, Tower Infotech Ltd  | 06 08 2010 14:52:12 +0000
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Advertisement is designed in the medium which is understood by young generation, The so called YG is ofcourse 10-20% who picks up the product not from the shelf of a shop but its preferences are social sites .Therefore i agree that Advertisement is lately becoming fro which roof top it is told.
By Mohammad Bakhsh, Consultant(Civil), Rail Vikas Nigam Limited  | 06 08 2010 11:21:05 +0000
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ADS THRO NET AND SOCIAL MEDIA MAY SHOW AN INCREASING PERCENTAGE WHICH MAY SUSTAIN FOR SOME MORE YEARS TO COME,BUT CONSIDERING THE FACT THAT OUR LITERACY LEVEL,PERCENTAGE OF NET SAVVY PEOPLE,AND THE NET CONNECTIONS ARE COMPARATIVELY LOWER IT WILL TAKE MANY MANY MORE YEARS TO COME,TO OVERTAKE TRADITIONAL MEDIA.


By s.baalu , Consultant, XYZ LTD  | 06 24 2010 12:28:42 +0000
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Thanks for the referral Ms Meena.

If we are just talking about the young gen living in cities then yes, internet is the medium but overall in India the traditional media is in.
By Dr Ali Ahmad, Independent Health Care Consultant, Hospital Management Consultant  | 06 09 2010 18:39:46 +0000
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I agree with Makrand! The traditionally media is still very relevant and strong and yes in India buying is still a family decision and taken after long debates in living rooms and also see the penetration of the net and the comfort level of people in buying just after seeing on net.

But maybe in coming times the www can become bigger for certain cities and sections of consumers..

Thanks for referal Meena.
By ravi vyas, sales and marketing, IFB Industries Ltd  | 06 09 2010 13:43:43 +0000
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there are different classes of customers like for apparel brands then you r right,some products from divya pharma baba Ram dev does not told roof top so it changes accordingly
By ANOOP BHARTI, M.E/M.Tech/MS student, LPU JALLANDHAR: PUNJAB  | 06 09 2010 02:06:42 +0000
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Though "www" is spreading its wings wider everyday, yet, in India traditional media still holds its position strong when it comes to advertising. It is very true that India is young and restless. Today's youth prefers to stay shut in their rooms in front of their pc-s rrather than spending time with family in the living room. However, not many of these young hip-hop generation like to click on to ads in the form of pop-ups, which they rather consider as a hindrance while updating their status on facebook. Therefore, traditional media still rocks in the ad-world.

Thank You Meena ma'am for the referral
By Jayita , MBA aspirant  | 06 08 2010 18:08:48 +0000
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Meena ji thanks for the referral. The traditional media is still holding its foothold. www is still used by a very less percentage of the total consumers. So the reach is very less. In the coming years the situation might change but right now this is the reality.


By Aditya Sharma, Insurance Advisor/Analyst, LIC OF INDIA, ICICI LOMBARD  | 06 08 2010 13:57:44 +0000
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I agree with Mr. Makrand.. these days there is a visible shift towards the B & C cities. There is no doubt that more than 50% of our population is young, but still illiterate... ppl are still unaware of working with internet and y wont they face a problem, they have never seen www! So traditional media makes the only available and strong platform or communication channel between the industry and the masses....
By Aditi Sharma, MBA/PGDM student, Sri Sharada Institute of Indian Management - Research  | 06 08 2010 09:25:33 +0000
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