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Topic : Brand Demographic......
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Business & Strategy

 

IS BRANDING EVERYTING FOR A PRODUCT

Created by : vikash , MBA/PGDM student, Amity Business School, Noida  | 10 28 2010 19:30:20 +0000
Keywords : is branding everyting for a product
Activity:  391 views;  last activity : 12 21 2010 05:17:38 +0000
 
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YES MOST OF THE TIME BRANDING IS EVERYTHING Vs IF YOUR PRODUCT IS A GOOD VALUE PROPOSITION THEN IT'S NOT
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brand to common man is an insurance for quality. brand is a recognition of credibility. brand is for continuity . brand is for distinct identity. even human body exists without a name. yet naming cermony takes places within few months of a human birth.
By S.SUBASH , General Manager - Realty Promotion  10 30 2010 09:07:21 +0000
 
Top Argument
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No if your product is good and customer feel it add value to them, then your product is successful. The product creates a brand value itself. But to sustain in the market branding plays a vital role.    
By Namrata Pathak, Accounts Manager, American Express  10 30 2010 08:08:03 +0000
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Branding creates an image which we endorse or aspire then purchase the product...
By dinesh kumar sharma, ZONAL SALES MANAGER - NORTH, WOCKHARDT LTD  | 12 19 2010 04:30:03 +0000
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This is the irony of today's brand.

Brand was formed so that a product could be differentiated in terms of quality/service/pricing.

In present day , majority of FMCG branding is less emphasis on quality differentiation of the inherent product.

For example if you take the product moisturiser, more emphasis is made on package than on the acutual product.

Packaging has taken precedence in many product category as its the factor that plays a vital part in the 'look-&-feel' experience of a product.

Branding is positioning of a product in terms of

  1. Quality level.
  2. Service level.
  3. Pricing level.

Brand is a single indication of all the above mentioned product in customer recollection.

Based on this a customer may set his/her preference level for a brand.
By Joe Antony, Retail Sales and Marketing, JSW Steel Limited  | 12 14 2010 05:17:38 +0000
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Branding gives a platform to sell, but sustainability depends on Quality and service. Ramesh shirolkar
By Ramesh shirolkar, Academic Incharge,, Edutech Nttf India pvt ltd  | 11 06 2010 14:18:09 +0000
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To make an intro to market is the main work of brand other thing to be done only by quality, and if the product really is qualitative,quatitative and economical it results in increase of brand value...
By Ravanam naga durgesh, Junior engineer, Ericsson  | 11 02 2010 17:00:06 +0000
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If product quality is superior, normally we see who is the manufacturer, once we feel it is good then we stick to that brand and we advertise
By Laxmish Udupa, Team Leader -(Technical), ILPL  | 11 01 2010 18:08:30 +0000
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NOW A DAY'S PEOPLE ARE RUN FOR THE BRAND'S BUT ON THE OTHER HAND THERE ARE MANY PEOPLE WHO WANT A GOOD VALUE PROPOSITION THEN THERE IS NO RELEVANCE OF THAT THE PRODUCT IS BRANDED OR NOT
By vikash , MBA/PGDM student, Amity Business School, Noida  | 10 28 2010 19:30:20 +0000
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Dear Vikash,

Half of the answer lies in your own statement when you say "branding a product". That makes product the core of activity. Since it is product that brings the customer connectivity the answer is obvious.

A quality product bears within itself the strength to become a known brand with or without advertising.
By Ravindra Sharma, Managing Consultant, CHEF-India  | 12 21 2010 05:17:38 +0000
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Branding is important, but its existance should NOT TRY to super exceed what the product stands for or how good the product actually is. The hype it creates will very soon go sore as the buyres are intelligent than ever before and do see beyond branding in how the product helps them. A classic example is Apple products. When you have a solid product, branding enhances the mind recall to swing buyers decision in its favor aginst competition.
By Vimal Nathan, Senior Manager- Corporate Sales, Kotak Mahindra Bank  | 12 21 2010 03:46:30 +0000
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QUALITY COUNTS,IF QUALITY IS GOOD ITS WORTH THE VALUE WE DO PURCHASE
By ASHOK KUMAR. K, Branch Manager/Regional Manager, OMAN TRADING ESTABLISHMENT  | 11 07 2010 20:01:34 +0000
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brand is just a platform to regonise if the product is good means the people will surely buy the product.
By satheesh , M.B.A student, VYSYA College,Salem  | 11 06 2010 16:33:07 +0000
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Brand only helps to identify the product but quality packaging,price,distribution etc will play a key role.
By s.baalu , Consultant, XYZ LTD  | 11 02 2010 13:09:24 +0000
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 Thanks NAMRTA for the refral,If your product is constantly of good quality ,durablity it must be sold without brand.Because consistantly good quality will give you self recognation and people will come searching through mouth publicity.
By rakeshbhatnagar , GM Projects., wig brothers india pvt.ltd.  | 11 01 2010 16:23:56 +0000
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If your product is good surely people will come forward to buy your product..
By Ravishankar , M.Sc student, M.S. Ramaiah College Of Science, Bangalore  | 11 01 2010 11:18:14 +0000
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Namrata I agree with you totally on the subject. Once the customer feels it is a value for money the Brand becomes a Brand and enjoys the premium.
By Rathin Deb, Freelance Retail Consultant  | 10 30 2010 17:13:43 +0000
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Yes, very correctly said ,Namrata.

Quality of that product set it's image among the customers.

I support your views & thanks for referral, Namrata.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 10 30 2010 08:12:21 +0000
Argue for "YES MOST OF THE TIME BRANDING IS EVERYTHING"
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