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Is customer loyality the best option for a Hotel to be successful?

Created by : Anurag Dave, Product/Brand Manager, FedEx  | 09 04 2008 05:55:05 +0000
Industry : HospitalityFunctional Area : Travel(Personal Interests)
Keywords : Customer Best Hotel Successful Option LOYALITY
Activity:  327 views;  last activity : 07 06 2010 20:18:09 +0000
With the number of Hotels increasing on a daily basis, do you think that creating customer loyalty is the only option left with the hotel management.
  
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 well ,it needs to be thought over,how do we retain  customer/make them loyal to your hotel? Its only by providing good services & that too at competitive rates. Is it not the basic of hospitality services? If you have satisfied /loyal customer & are sure of roaring business.  As regards to hotels not providing rooms reserved for corporate,even lying vacant is more of management problem than anything to do with loyalty.This could be easily resolved by having better co-ordination between both party & having flexi system which will be beneficial to both .

Bharat Bhushan 
By BHARAT BHUSHAN SINGH, Head/VP/GM-HR, JMJ GROUP OF COMPANIES  09 19 2008 05:05:59 +0000
 
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Innovate!

Loyalty is a bi-product of innovation. 

Some might appreciate that innovtion in design, some in price & some in processes.  But if the process of innovation is active & visible, loyalty is a given, and so is more business!

 

Prabhjot Bedi
Editor

www.hospemag.com
By Prabhjot Bedi, CEO/MD/Director, Eclat Hospitality  02 21 2009 20:44:04 +0000
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Mr.Akram, in what ways do you say that customers are not loyal enough when compared to hotels. What matter most for success of any business ?? Customers right ?? Then why not here...If hotels are loyal to customers , customers will always be loyal to them...
By Rajat Mittal, Product/Brand Manager, Jet Airways  | 02 13 2009 07:22:51 +0000
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yes the costomer satisfaction is the best satisfactions for the hotel industires and resturants, beca the use costomers are people with whom our business grows, the profit is, if costomers  happy, and if not happy, they would not come again to the same place they might go to other places so the business is in loss of costomers,so we should try to satisfy the costomers the best and more we can.

 

thanks for reading my message ---mrs.bridgit--9880431310---www.nestinn.org
By bridgit , Guest Relations Executive/Manager, nestinn  | 09 23 2008 03:15:52 +0000
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Well lot of research suggest that it takes ten times more the effort/cost to acquire a new customer than to retain an old one. Under that light focusing on customer loyalty is justified.However it still depends what stage your business is in and accordingly the focus towards acquisition vs retention is attained
By Shikha Monga, Sales/BD Manager, J&J  | 09 17 2008 03:57:20 +0000
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Yup, because if a hotel has loyal customers than it can easily be sure that they are having occupancy at all times during the year. Also in case of hotel industry I believe that having contracts with companies comes under loyalty.
By Anurag Dave, Product/Brand Manager, FedEx  | 09 04 2008 05:55:05 +0000
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this is a very crucial approach towards hotel industry beacuse, when talking about "LOYALTY" it is two way flow process which means the customers as well as the hotels must be loyal to each other so that they could compliment themselves in times on need. it is totally unfair to expect only the hotels to be loyal and fulfill the needs on when they require... i would like to conclude by saying that the customers are not loyal enough when compared to hotels...
By AKRAM ASLAM, Banquet Sales Executive/ Manager, A.B. Group of Hotels & Resorts  | 02 04 2009 17:26:52 +0000
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Well you say that it is the best option but what about cases when the rooms are free in the hotel but they don't give it to anyone because they have contracts with companies. In such cases the new customers go with a bad taste and thus this gives edge to set ups who don't follow this policy esp. during the peak seasons. Generally, these customers bring good business. So its a two edge sword, you have to be careful before walking on it.
By Sushil Soren, Executive Manager, Hospitality Services  | 09 04 2008 05:57:58 +0000
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