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Topic : Data Mining
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Is data mining an essential aspect while talking about CRM

Created by : Brajesh Sharma, Business Analyst, Mentor Graphics  | 08 15 2008 10:36:01 +0000
Industry : IT ProductsFunctional Area : Application Software(Technology)
Keywords : CRM Data Mining Essential Aspect Talking
Activity:  680 views;  last activity : 07 06 2010 20:18:09 +0000
Will data mining help to utilize the power of crm better?
  
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The sheer volume of customer data and  and information and increasing complexities  in interaction with customers , actually makes data mining essential to leverage the capacity of CRM.
By Brajesh Sharma, Business Analyst, Mentor Graphics  08 15 2008 10:36:01 +0000
 
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Yes indeed. CRM data can be used for data mining as well. Most of the technologies to process non-numeric data of clients is available on the Integrated Data Analysis and Simulation Module or IDASM. For further details you can write to parag@idasm.net , arijay@idasm.net or Admin@idasm.net.

The largest portfolio of integrated technologies is available under one single platform called the IDASM which has the capability of analyzing all types of data.
By Arijay Chaudhry, CEO, Strategic Intelligence Services  | 05 15 2009 14:36:09 +0000
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I totally agree with the comments posted by Brajesh Sharma.
By Manjunath Patil, Marketing Analyst, ORACLE Corporation  | 10 22 2008 13:14:15 +0000
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the customer life cycle can be portrayed as:

  • acquiring customers
  • increasing the value of customers
  • retaining customers
Data mining helps in improving profitability in each of the stages.
By Kiran Kumar Reddy, Business Analyst, SAP  | 08 15 2008 10:38:26 +0000
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