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Topic : Future of Advertising: What's Next?
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Is future of advertising shakeable.??

Created by : Sasi Dash, Art Director/Sr Art Director, U TV  | 11 06 2009 14:23:35 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Digital marketing(Sales & Marketing)
Keywords : marketing sales. advertising online digital advertising
Activity:  585 views;  last activity : 07 14 2011 08:10:23 +0000

Last month, you may remember having heard about a special iPhone ad from Dockers. Its claim to fame was that it was the world's first "shakable" ad called "Shakedown to Get Down". The ad prompted users to shake the phone in order to set the on-screen freestyle dancer into motion. The dancer, of course, wore Dockers. It was certainly a clever attention-getter at the time, something that had everyone talking. But this ad wasn't just a one-off experimental project - it was representative of the start of a new trend and one that's going to change advertising as we know it.
And while Dockers may have been the first shakable ad, it's not the only one being built using this new technology.

Some other examples of ad actions built using the Medialets platform include:
    * A soda company creates an interactive bottle of soda that is motion-sensitive. (The user shakes up the bottle and it splashes all over the screen.)
    * A car rental company can determine that a user is outside their typical geography and serve a CPA ad for a discounted rate.
    * An electronics company showcases a new rebate enticing users to scan a barcode at a nearby store.
    * A cruise line offers deals for users in Baltimore and Ft. Lauderdale due to proximity to their ships.

And that's just the beginning. Just around the corner we'll see even bigger and bolder uses of this technology. This sort of technology is set to revolutionize the nature of advertising. It's innovative and unique.

Will these ads create an impact on customers..? Share your views.

  
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Top Argument
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The future of advertising is intuitive digital advertising.

Static print ads and billboards no longer engage an audience.

 

In the future, ads themselves are engineered to obtain information on its audience, with the mined data immediately fuelling message customization. Consumer data is a valuable commodity that will influence businesses and their initiatives even more than the present.

It’s already happening on the web. Internet services and media companies like Yahoo, AOL and Google are fast understanding that effective contextualization of ad messages require continuous and individual data accumulation.

 Advertising in the future will simply advance what marketers have always advocated: Firstly, ultra-targeted campaigns using customized messages that are highly relevant to the interests of the audience. Secondly, the launching of initiatives which build wide-spread buzz and natural viral recommendations amongst user networks and/or a broad general market.

The only difference is the improvement of both strategies by using new technologies which enhance the visibility, portability and impact of messages. Ideally, ad campaigns must become favourable interruptions which pre-empt consumer needs by being exceedingly relevant.

This article is from http://www.doshdosh.com/what-will-the-future-of-advertising-look-like/
By Shiuli Mukherji, Head Strategy Plan- , Region SEA  11 07 2009 03:35:33 +0000
 
Top Argument
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No i dont think so. Considering the issue which we are discussing is related to existance of advertising trend. I strogly feels that it is not shakable. the only reason that the moment we start our business or penetrate in new maarket what we first do is advertising and marketing. Today it is playing vital role in creating awareness of our product and and helping us generating more business. You see the present ads of DOCOMO, RELIANCE MOBILE, TATA SKY, DISH its all creative appealing and interesting also. You tell me single reason that it will not work and explain me the same i will agree on it.
By Mittal Shah, Sr. Manager - Sales & Marketing, Infratech Real Estate Pvt. Ltd.  11 12 2009 14:20:42 +0000
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I am sure users would always like to see something new it has happenned over years and would continue to happen but does that in any way state that advertising is going to take a backseat????

As far as change in the advertising scenario is concerned it is inevitable because "change is the only thing that remains constant".
By Vinay Desai, Marketing Manager - Cetre South region, India, Bureau Veritas  | 03 08 2010 05:35:47 +0000
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The current standards of ads definitely have a hint of shakeable future. There is clear indication of lack of positive creativeness in the ads and the present generation would not like the show to continue in this manner. Quality info is becoming more important than superficial endorsing of the product. Even kids care two hoots about ads unless it satisfys them in true sense. In this economic senerio companies wake up - do not spend a fortune on lousy ads which are repeated day and night instead focus on quality, price and one liner message on the product itself stating that we have cut down on our advt spending. Hence the same is passed on to you by offering 10% discount on the existing MRP.
By Pakerla Prasad Raju, Asst General Manager, Naturo Food and Fruits Products Pvt Ltd.  | 11 17 2009 14:55:51 +0000
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hi this is jagan . yes in the future advertising is most important because it gives impact on the consumer. it sprreading a brand product also. consumer aware of the product. without advertisement people did not know about the product.


By jagan mohan naik, B.A student, sri rama krishna post graduate college  | 11 12 2009 06:34:25 +0000
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Its a Niece Move to Attract People Around & Live on the Live Wire of Advertising & Promotions.
By Manish Nayyar, Business Development Manager, Ben Franklin Opticians  | 11 12 2009 02:03:32 +0000
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I gree "Advertising world is going through a huge shift and bringing in new ideas and technologies to attract customers towards the products" A total paradigm shift is necessary and the advertising world is lagging, as their adoption to these new methods & strategies are slow to market. Minority of Advertising Agencies have utilized "Social media Sites" which have proven successful
By maxOz , Social Media Director, maxOz  | 11 10 2009 22:07:50 +0000
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Future is one of Pull rather push that the dumbos are doing so far. So intelligent consumers take what they want rather than be taught by the marketing representative. Take my word a evolution is already thrust upon us.
By sasi raj, IT/Technical Editor, GP (http:\\sasiraj.emurse.com\  | 11 09 2009 13:03:01 +0000
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Absolutely, Its time to open ans have a broader perspective. Also, the "HUG JACKET"
By Kashif Billal, Training & Induction Manager, H&M Hennes & Mauritz  | 11 08 2009 10:02:41 +0000
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Interesting website Kashif and particularly the book covers definition of Kinetic Dress, and the Mystique Dress.
By Shiuli Mukherji, Head Strategy Plan- , Region SEA  | 11 08 2009 09:54:38 +0000
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dis connects the masses ,especially the tech savy youth...it grabs whole lotta attenttion!
By bhumika pradhan, PRO, Tandav Films  | 11 07 2009 10:20:30 +0000
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I agree completely, the future lies in the "Touch". If we see the recent development in the "Nano Technology" then you can have a look & feel of the future world.

 

Have a look at this site:-

www.cutecircuit.com

You will love it & will agree also.
By Kashif Billal, Training & Induction Manager, H&M Hennes & Mauritz  | 11 07 2009 08:23:24 +0000
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MASS ADVERTISING GIFT @ 50 P.

World's Most Economical Gift @ 50 Paise to attract 121 Crore Indians in just 3 - 6 months.

A must for Advertising Agencies, Corporate Houses & FMCGs for Sales Promotion, Free Schemes, Mass Publicity & Brand Image Making.........

Sufficient Ad space available for the Advertisers Name, Logo & Message.

regards,
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By AJAY KUMAR KHAITAN, Consultant  | 07 14 2011 08:10:22 +0000
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I agree that ad world is canging the use of new technolgy has been welcomed by viewers but t has always ben like this sincde the birth of advertising, older concepts have given way to never and the trend will continue.

But is it in any way indicative that advertising is shakable????? It is just a change and "change is the only constant" in world.

Advertising is a creative process and art every new piece would be different from the other but that does not mean the art is finshed it has just expanded!!!!
By Vinay Desai, Marketing Manager - Cetre South region, India, Bureau Veritas  | 03 08 2010 05:50:42 +0000
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yes
By prashanth , territory sales executive, Sun Pharma  | 03 01 2010 15:39:39 +0000
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The fact that advertising wars can be experienced in the market.
By suhaschandra deshpande, Marketing Associate  | 02 22 2010 09:38:45 +0000
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No advt. never dies.always new ways of communication takes place......
By Jaykumar R. Thakker, MBA/PGDM student, LJ INSTITUTE OF MANAGEMENT STUDIES  | 11 14 2009 14:34:01 +0000
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Na advertising would never die till there Are humans and they have needs. And till all mankind doesn't turn into know it all geeks. Long Live ads
By Vinay Desai, Marketing Manager - Cetre South region, India, Bureau Veritas  | 11 12 2009 05:46:02 +0000
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Is the Future of Advertising SHAKEABLE???

Advertising is a medium of marketing through which the product/service/product benefit/service benefit reaches the target market and a demand is aroused.

As such, it is an integral part of any business, be it traditional or modern. Every era has got its own technological & cultural environments. Lets take the example of India: Word of mouth advertising was considered to be the best form in the olden days. If people spent heavily on some other medium, it was assumed that the product/service offering was of a lower standard. Then came the age when advertisements were primarily informative.

Today, India widely accepts the fact that advertising plays a very integral role in the marketing process; it arouses demand. Ads today not only provide information about a particular product/service, they also differentiate the features to prove their superiority over competitors.

Ad-presentation has also gone a series of changes with the advancement of technological, socio-economic factors. Good ads are those that understand the target market well & are presented to arouse interest amongst the target group.

We have witnessed ads keeping pace with technological advancements and I see no reason as to why meaningful ads shouldn't continue to do so. At the same time, the medium of advertising used has also constantly changed keeping in mind the prospective customer.

Hence, Advertising is here to grow and it's future is definitely not on a shaky wicket.
By Vishal , Management Trainee, Berger Paints(I) Ltd  | 11 11 2009 19:11:43 +0000
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Unless we see this gadgets in the hands of consumer, I don't see any strong affinity towards these ads. But I have to agree on the point of intuitiveness..
By Yash Singh, Coresspondent, Star  | 11 07 2009 11:42:22 +0000
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I dont think so because an ad could go only upto a certain extend to which it makes a product noticeable or create an awareness of a brand. Being, it can't actually boost an unexpected sales, it could just let people know about its advantages and be perceptible.
By Sasi Dash, Art Director/Sr Art Director, U TV  | 11 06 2009 14:23:35 +0000
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