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Topic : Google and its acquisitions...
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Is Google doing the right thing by Scoofing up so many companies at once?

Created by : Mahalakshmi Subramanium, QA/QC Manager, Genpact  | 08 31 2010 06:49:00 +0000
Industry : InternetFunctional Area : Web 2.0 +(Technology)
Keywords : google facebook slide google aquisitions like.com socialdeck angstro
Activity:  306 views;  last activity : 09 09 2010 17:09:01 +0000

This might be surprising, but Google has made its fifth acquisition since the start of August, this time scooping up SocialDeck, a company that develops games that people can play against friends using iPhones, BlackBerry devices, or via Facebook on a PC.  Most of Google's recent acquisitions have been related to social networking and games, fueling speculation that the company plans to release a new social-networking service, potentially centered on games, to compete with Facebook.

Social deck, Angstro, Slide, Jambool and like.com....these are the companies that Google has bought to take on facebook.  But are they doing the right thing by buying so many companies at once?

  
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Well most of the companies are going for the options of merger and acquisition, one way that really make sense as spending money on research is  always  not the right option, instead buying a company that is already  focusing on some development within areas  of your interest make sense. I think Google strategy is in right direction but they somehow need to make best use of all this acquisition.
By SANJU JOSEPH, Senior Consultant, SAP Labs,Bangalore  08 31 2010 07:18:03 +0000
 
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The objectives of acquisition are to increase the business turnover, to earn more profits, to enhance the customer base with a view to have better reach, to reduce the presence of competitors in a particular segment of market, and to direct the market and thus to become a market leader. All the above objectives are subjected to the factors connected to the business environment. Hence the acquisition whether it will yield or not, will not be judged immediately and it will take sometime, which depends on the strategic move of the acquisition companies taking into account all the factors which influence. Even after acquisition, there will a new entry in the market with different name to compete with the acquisition. This is a continuous process in business. A company earned capital gain through selling of its unit may become a big thread in a different form to the one who has acquired the unit.

Business is a game and anyone who knows it to play strategically/cleverly  becomes succeed.      

Thanks for the referral Ms. Mahalakshmi.

 
By NATTERAJA R. ARIKRISHNAN, AREA SALES MANGER, UNIFLEX CABLES LTD  08 31 2010 09:03:24 +0000
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To Hold a good place in market google must b choozy......
By Ravi Khera, B.Tech/B.E. student, BPRCE  | 09 09 2010 17:09:00 +0000
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YES, I AGREE THAT THE COMPANY WANT TO IN TOP MOST
By HEMANTH KUMAR, B.Tech/B.E. student, MAHAVEER INST. OF SCI. AND TECHNOLOGY  | 09 09 2010 14:14:01 +0000
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Well, These decisions are strategic in nature. These decisions are made after thoroughly understanding the gains google can have. The ultimate objective may be profits bit in long run these companies may become strategic levers , and i dont see anything wrong in google's decision. The success factor alwys remains better management after acquiring else I am afraid they may not get fullest benefits
By Shridhar Chandru, Business Developement Manager, ERP Consulting Company  | 09 07 2010 05:45:39 +0000
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Google is doing right by acquiring the companies.Every company want to increase its turn over so they do acquisitions seeing market condition of acquired companies.
By Vineet garg, Associate Software Engineer, Rofous Software  | 09 07 2010 04:23:37 +0000
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Dear Mr Arikrishnan, thanks for refer, however differ in view.

New competition will crop even without Google acquiring as done in present case. And if they feel their basket gets wider and is likely to increase market share, it could be in consonance with chosen strategy.

Even when not being fully aware of business dynamics of this business, would like to call it a good decision. 
By Ravindra Sharma, Managing Consultant, CHEF-India  | 09 01 2010 06:19:37 +0000
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Well I think you have to see the assumed benefits of an acquisition and not merely on the face value of act of acquisition. Google wave might have shut shop but again that wasn't a huge dent on Google's perception of the market. Some venture's take off and other's don't. For Google buying these smaller companies is better and more targeted. If they went to acquire something out of line of their business model then that would be surprising. But this is a company which is taking on the likes of Microsoft and not too long ago Microsoft did the same with many such smaller companies.
By Abhimanyu Mukherji, Manager Information Systems Division, Bharti Walmart  | 08 31 2010 07:47:53 +0000
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Yes I think its the right move. Google sees its value increasing the social networking market. With heavy duty convergence happening and the viewer-ship on these increasing so fast, it can only be said that things can only get better for Google. If these companies had something similar about their offering then it could be argued that they might be putting too many eggs in the same basket, but thats not the case. These are smart moves especially knowing the cost of acquisition for these small companies is not very high.
By Abhimanyu Mukherji, Manager Information Systems Division, Bharti Walmart  | 08 31 2010 07:38:25 +0000
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I agree with your views Natteraja. see before buy out a due diligence is being done to asses all aspects of the company.

What I think google is buying out all these companies so that there may not be any other big player in the field is left and in that case you get  a huge customer base and growing and it gives you an automatic power yo yake on rivals and create your niche.

Once all the above mentioned things are complete profit will autometically start coming in and you are on the verge of killing the rival/s.
By Rathin Deb, Freelance Retail Consultant  | 08 31 2010 09:37:34 +0000
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I don't think so they are doing the right thing by buying so many companies just to take on facebook, it will again be a case like Google wave which just shut shop recently. I don't see Google trying for a novice thing that they will offer users here, just something like facebook, then there will be no fun at all, they are spending millions of dollars to buy companies, if they use it in research of take in-house development route then something better they will be able to build, now they will just create something similar to facebook, Where is the google which used to give all the novelty stuff, with its search, with its email, with its  Docs....so Google is not doing the right thing by buying all these companies at once, they are just reacting...
By Mahalakshmi Subramanium, QA/QC Manager, Genpact  | 08 31 2010 06:49:00 +0000
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