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Is having widespread advertising good for a society?

Created by : Sachin Pande, PR & Media Relations Manager, Mudra Communications  | 10 14 2008 16:14:43 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Consumer Sales(Sales & Marketing)
Keywords : Advertising Society Having Widespread
Activity:  3160 views;  last activity : 07 06 2010 20:18:09 +0000
Almost all public space has some advertisements in sight and all forms of media, from newspapers to the internet, are also filled with adverts. Whilst this helps companies sell their produces, and helps consumers to learn what is on offer, many believe that this huge amount of advertising can be harmful. It may make people want too much, or things that they cannot have, or it might make them feel inadequate when they don't have something. Research shows that children can be particularly open to these kinds of risk.
  
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No-one is forced to put advertising on their property - for many companies it is an important part of their income. Football teams would have much less money if they were not sponsored. And no-one is forced to look at advertising - you can turn the TV off between shows, or just flick past adverts in newspapers. If you don't want to see the adverts, then just ignore them.
By Arvind Shastry, PR & Media Relations Manager, Ogilvy & Mather  10 14 2008 16:16:57 +0000
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i think it is very bad for drivers, but i myself love to watch ads on tv and on streets. it also takes away our fascination for nature which we should inculcate in children. i think too much of anything is not good. on the flip side, it helps to increase literacy, as you have to read. it is also a very creative form.
By neha singh, Content Editor, Avestia Corp  | 10 23 2008 09:56:33 +0000
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The levels of advertising are just too much these days. You cannot walk down the street, ride on a bus, watch television or read your email without seeing advertisements. People shouldn't have to have their lives attacked by a huge quantity of information they might not want.
By Sachin Pande, PR & Media Relations Manager, Mudra Communications  | 10 14 2008 16:14:43 +0000
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Advertising is information conveyed in a rather flashy manner. A story told in 20 or 30 seconds. A message displayed to convey presence. It's not the amount of advertising that is harmful. Harmful is the perception and later conviction of it being nothing but the truth. Harmful to the young, but not the mature mind. One need not get paranoid about it, but treat it like another feature on the landscape. Advertisements can be amusing, informative and fun. One gets to know of new products, places, services and also updates, discounts, etc. 
By aditya ghare, Multimedia Designer & Developer, Final Edit  | 05 12 2009 13:55:51 +0000
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