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Marketing & Branding

 

Is Indian Consumer brand savvy or cost savvy?

Created by : Vikas Singh, Strategy Consultant IFRS,XBRL  | 12 20 2010 18:08:55 +0000
Keywords : is indian consumer brand savvy or cost savvy?
Activity:  397 views;  last activity : 01 06 2011 18:42:58 +0000
 
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Cost savvy Vs Brand savvy
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Seeing the recent development in the Indian Consumer behavior Indian consumer according to me is cost savvy.
By Vikas Singh, Strategy Consultant IFRS,XBRL  12 21 2010 10:03:04 +0000
 
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i support to mr. ravindra.in india mostly population to live in rural area.
By ashish kumar jain, MBA/PGDM student, indore indira schoolof career studies  | 01 06 2011 14:48:22 +0000
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I would say "72% population of India are from RURAL AREA". from 28%, 10-12% population are transforming from COST to BRAND.
By ravindra g rathod, MBA/PGDM student, symbiosis institute of telecom management  | 01 06 2011 10:37:12 +0000
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'Value for money ' should be more appropriate ...  the term 'cost savvy' sounds like preference for only cheap products ... Branded products offering real quality is always preferable ...
By jyoirindra nath sanyal, Branch Manager/Regional Manager, skumars  | 01 04 2011 15:06:32 +0000
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Indian market mainly is divided into two parts rural & urban market.in rural india brand is not important they are cost savvy, but urban customers are brand savvy.
By laxmikant mulgir, National Marketing Manager, Trimurti Corns Agro Foods pvt. Ltd.  | 01 03 2011 17:33:52 +0000
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depends on the segmentation of the consumers ,but gradually as the purchasing power of the consumers is enhancing we are moving from cost savvy to brand savvy (but value for the money shud always be there
By amit negi, SAP CERTIFIED PROFESSIONAL WITH SD MODULE  | 12 25 2010 15:26:23 +0000
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The majority of Indian consumers are COST savvy. The reason being the current market is offering low cost quality products and are reasonable too.
By Sridhar S, Business Technologist  | 12 25 2010 13:06:34 +0000
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I dont think that Indian consumer is brand savvy because by and large of Indians are living in rural areas and literacy rate is low
By sunkara rajesh kumar, Marketing & Communications, ABC Sports  | 12 22 2010 11:39:57 +0000
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The financial status governs the criteria. The lower income group would give priority for cost and the upper income group go for quality and their liking.
By Manmohan Singh Sikand, General Manager, C & C Constructions Ltd-SE (JV)  | 12 22 2010 05:40:05 +0000
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SASTA, SUNDER Aur TIKAU is still the mantra for buying. Cost will always be deciding factor. Who would you buy Jogger for 10000 from Nike or 5000 from Reebok or 3000 from Addidas. Well 5k and 3k would be the best buy than spending 10k.
By Ajay Bansal, Sales/BD Manager, Bennett, Coleman & Co. (The Times Of India Group)  | 12 22 2010 04:23:21 +0000
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Yes indian consumer is a cost savy due to low income and other essential requirements for the survival.
By K Nageswara rao, Senior.Superintendent-production, Hindustan Petroleum  | 12 21 2010 15:15:04 +0000
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Well in this argument I'l go with Brand savvy. 2/3rd of Indian consumers are in the middle class segment. This vast segment goes for the better quality product rather that low cost product. Quality relates to Brand. So we can say that Indian consumers are Brand Savvy.
By Sudipta Ghosh, Area Executive  | 01 06 2011 18:42:58 +0000
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Well, truly speaking I support amit negi on this respect but have opted to support this category purely because of my personal preferences to go in for a well established and reputed brand. But to give the right perspective barring my preferences, Indian consumers can be segmented into either cost or brand concious based on their disposal income and a host of other factors. It also could be that at once instance the consumer could be cost conscious and at the other, brand conscious. That is Indian consumer. So hard to understand the perplexities that even the foreign players think twice before setting the price tag of any product. We like the best of both worlds - Branded products at an affordable cost - esp. the predominant middle-class. So in effect, you really can't categorise the Indian consumers here except keep guessing their preferences.
By Saibal Ray, Sr. Process Engineer, KPIT Cummins Infosystems  | 12 25 2010 16:37:50 +0000
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A decade ago Indians opted to save cost but in the 21st century Indian Consumers have become quality conscious
By Mahendra Raval, Freelancer, Freelancer  | 12 22 2010 06:19:47 +0000
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Obviously The most possible Average Indian Customer goes by the Brand. Whom would you go for- BRITANNIA BISCUITS or PRIYAGOLD BISCUITS?
By Amarendra Gogoi, Law, Law  | 12 21 2010 14:25:49 +0000
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When a product is being procured, 'Trust' and 'Confidence' play significant role for deciding the choice. Therefore, a trusted, well reputed brand certainly influences the choice, and one is prepared to pay even higher price.
By B.H.Agarwal , Freelancer, Technology Consulting  | 12 21 2010 13:44:41 +0000
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i think today purchase power of a consumer in our market is different from past few years...people are more conscious about the brand quality and status also...people dont mind paying an extra penny for a better quality product...and they dont mind for a higher brand...economy helps consumers to maintain the status in the society so that they dont mind paying an extra penny for a higher brand..
By sudipta saha, Consultant, SC analytics pvt ltd.  | 12 21 2010 10:20:34 +0000
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Today most of us are brand savvy. Many top brands have positioned their products to the middle class. Since the purchase power of consumers have increased in the recent days, they started preferring branded products...
By James Masih, Product/Brand Manager, FedEx  | 12 21 2010 10:06:48 +0000
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