Is Indian consumer is more interested in quantity than in quality?

HI 2 ALL, Simples No company is lookin for 1 time customer thats y customer retention service etc etc ... Though India has a majority of Mass segment of people whose priority was quantity Brands have recognized the potential of this hude mass segment and have adapted thier brands (i.e quality) to fit in to the budjet of this segment. When Awarness Incressed Automatically Value for Quality products Increased.

Example: 1Rs Branded FMCG goods. Even Dove is available for 2rs i belive. 

NOW A DAYS ONLY QUALITY MATTERS ( only thing it has to be affordable)

Thanks 4 ur time

NOW A DAY QUALITY IS THE MORE FOCUSING RATHER THAN QUANTITY....

earlier said "quantity" was right but with the rise in per capita income,standard of living,rising expectation of consumer with the entering of mnc in india quality is d buzz word in dis age of consumerism.people r no more lookin 4 maruti 800 dey r demanding in medium range polo to nissan,audi. u visit any shopping mall 2day u will easily find lods of foreign brand as well as indian brand though high price but ppl prefer to buy or invest in quality now. a gud old hindi sayin: mehnga roye ek baar sasta roye baar baar'

you are right sir

Rich class and upper middle class are looking for quality. middle class is looking for quality and quantity. Middle class is looking for good quality within their budget. Poor people compronise on quality in view of their resources.

no i belive gone d days wen quality was myth in india u can observe d sell of clothing brand such as levi,pepe etc. people r spending huge amount on gettin gud quality product people r using multimedia phone costly mobile phone instead of simple one due 2 feature dey r more open 2 information now dey do not want maruti n biggest example is launch of land rover and jaguar in india now people want to spend money on quality dats why lots of mnc companies r launching dere high end products in d indian market.

I completely agree as of now the Indian consumers looks to have more and pay less..the quality consciousness is for selected few. What the indian consumers look for is value for money.In my product line that is tyres I still find the very educated and knowledgeable customers in the southern part of India who mostly compare pasr performance data and balance it with value for money are not quality conscious but attracted towards chinese products...

sanjib chakraborty

Zonal Head South Zone Birla Tyres 

Well ,Subash you can take a look at this.I believe this will change your thoughts.
India's consumer spending is set to quadruple by 2025, overtaking Germany, as a youthful population earns more and saves less and millions climb out of poverty, according to a new study.

The country's consumer market was forecast to expand at an average annual rate of 7.3 percent to reach more than 1.5 trillion dollars, according to the report conducted by the McKinsey Global Institute and released this month.

India's manufacturing activity in October expanded at its fastest pace in the 31-month history of the ABN AMRO Bank Purchasing Managers' Index survey.

That would propel India from 12th to fifth-largest consumer market, behind the United States, Japan, China and Britain, displacing Germany.

<snip>

Encouraged by rising incomes and rapid economic growth, Indians are shedding their traditional propensity to skimp and save and a well-known aversion to credit to splurge on everything from beauty products and fancy clothes to luxury homes.