Is innovation important in advertising?

The customers behaviour is liable to undergo change, improvement with time. Accordingly their needs & also " how they view the product or survices" changes. The advertising also needs to undergo change ( which will be only thru innovation). E.g. THe white goods  used to be advertised on the basis of cost or features which now has changed & many companies are focussing on health & wellness aspect of using a product

Innovation is an integral part of advertising. If all advertisements are given a routine treatment, all soaps will seem the same, LUX, DOVE, Dettol, Lifebouy etc. To create the character of a product and differentiate it from similar ones, innovation is an absolute must.

With the global scenario forcing our local hands, Innovation is the key to being better in communication. It leads the think tank to strategise better, think grass roots and lead from the front. Supporting an 'out of the box' thought process is certainly the mantra for a brand to assert its position, differentiate itself from the rest and trigger access!

I don't agree with yuvaraj when he says that innovation doesn't matter in advertising. let me give you an example of toothpaste company close-up who always try and make innovative ads which directly get the attention of consumers. people who don't give a second look to ads will also be tempted to see an innovative way to promote a product.

Innovation is an essence of advertising, so that it can be more effective. Advertising requires innovation for educating people in better way and have a better impact with less cost

Dear Yuvraj

Again you are confusing two different things. A companies CSR or Corporate Social Responsibility is different and brand marketing is different. And i am sorry to say mere social responsibility will not result in an increase in market share. And neither does it increase with just advertising. It is actually a mix - good and innovative advedrtising, a high quality product and good sales force are all what makes a good brand.

A good CSR initiative is an added bonus for any brand and not a prerequisite. Let me take your same Cigarette example. Can you imagine a Gold FLake school for the poor and needy. People will be up in arms as they will allege that the company is selling cigarettes on one hand t=which is iinjurious and running a school with that ill gotten money. And on your example a mere warning sentence on a packet doesnt convey much or help the brand.

Yes, it's very important remember the Coke and thumps Up ads? even today they are making improvements adding more and more glamour to it. We know these brands very well but still the manufacturers are hammering us, WHY? it's simple people have short memory so it's always important to keep in touch with masses with innovative ideas even the Lifebouy people have modified their jingle because that's must..... 

Dear Yuvraj

I think you are totally confused. In the example you have quoted there is nothing innovative. So what is the point that you are trying to convey? The question here is of advertising that is innovative.

 Hi,

To move on with success innovation is must in each n every field, whether its marketing, sales, HRM or anything.

With new innovative idea we can attract more people and that too without any age bars

Sometimes people remember many things because of its marketing style and if they find it attractive they try it at least for once.

So in any field or department innovation plays a very vital role.

Regards,

With Innovations one can always discover new ways to tap new markets..

Innovation by it self is not a tool to be applied , but rather something which has to be as ingrained as evolution. Inovation is needed as consumers are bieng exposed to a wide variety of stuff and at a rate which was unimaginable a decade back.  But yes, Innovation in advt. will make a thing standout, but the thing needs to be innovative too !

saying Innovation is necessary for adv. is not worth. Because innovation is a part of advertising. There is nothing if some one is  not innovative. For eg. If some company picks the adv of another company with same story so what is the innovation, what would be the first thaught in your mind that it's a copy of bla bla company ad.

So innovation is neccessary always.

 Ya innovation is very  important in  Advertising fields as well as all

 creative fields like litrature,Movies and same like many more things.