Is IPL emerging as a great platform for advertisers?

Sasi you have considered only one side of advertisement aspect i.e regarding audience. Brands like Adidas, Sprite, Cadbury’sDairy Milk chocolate, Castrol engine oil, Hyundai Motor, General Motors, Max New York Life Insurance are known globally. They can definitely use the platform of IPL to advertise and get attention from public globally. It not only about going global it about the peek which they can achieve in this smaller span.

I feel that it as an opportunity that had come at the right time .The list of brands launching new campaigns during IPL is not restricted to primary sponsors such as DLF, Vodafone, Hero Honda and Citibank. It also includes brands such as Wrigley’s Orbit chewing gum, Cinthol soap, Nivea skin care, Adidas, Sprite, Cadbury’sDairy Milk chocolate, Castrol engine oil, Reliance Communications, Idea Cellular, Hyundai Motor, General Motors, Parle’s 20:20 biscuits, Max New York Life Insurance, among others, that are looking to ride on the popularity of this event.So, we can say that IPL is emerging as India's Super Bowl for Advertisers.