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Is it the emotional or rational connect in a television commercial that appeals to you ?

Created by : Jaygopal Raghavan, Marketing Manager, Landmark Group  | 04 21 2010 19:28:19 +0000
Industry : Radio, TV & FilmsFunctional Area : Communication(Sales & Marketing)
Keywords : branding emotions rational connect
Activity:  351 views;  last activity : 07 06 2010 20:18:09 +0000
 
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The emotional connect appeals to me more Vs Rational sounds commercial and might not convey the message
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The basis for this debate arose from a television commercial that i was watching during the IPL matches. It was after ages that i was seeing a television commercial that was so beautiful in its execution that all aspects of it appealed to me as a consumer. The commercial starts with a mother depositing her shopping on her kitchen counter and proceeds to take out a popular soft drink mix and leaves it on the table. Then a voice is heard (which is none other than her daughter hiding behind a cupboard)saying hello. The mother knows who it is and returns the salutation and then asks who it is ? The voice proceeds to mention the brand name of the drink and the conversation continues when she guides her mother to mix the drink in water and so on. Now what was appealing most was the instant emotional connect not just between the mother and daughter but also between the drink and its consumers. By potraying a playful and emotional connect the commercial achieved in conveying its message in a convincing manner. So people what do you all feel ? Should the commercials have an emotional or a rational connect to convince you to buy or show interest in what is being advertised ? All your views would be interesting to note !
By Jaygopal Raghavan, Marketing Manager, Landmark Group  04 21 2010 19:28:19 +0000
 
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evryons main motto is to sell their products anyhow, without the think of its effect to coming generation...
By Soniya Sawant, TL, HPL  | 04 27 2010 10:41:12 +0000
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What matters to me as a consumer is aesthetics -- how an advertisement is presented, whether it has an instant appeal or not, and whether I enjoy watching it. Hence the emotional connect of an ad has a bigger impact than the rationale involved. Cases in point -- all Happydent ads, all Centre Shock ads, the Hutch ad with the pug following the boy, Feviquick, Fevicol, the Hamara Bajaj ads -- all these attained advertising glory due to their immense emotional appeal.

While buying a product, however, I would choose to be rational, but that is another story........ 
By Prosenjit Purkait, Apparel/Garment Merchandising Manager, Fabstract Clothing India Pvt. Ltd.  | 04 24 2010 08:51:43 +0000
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its up to us tv shows etc are same like our life we haveour own thinking and mentality by which we take it n positive or negative from tv adds or serialshere nothng emotional,bt in reality we sholud learn to make our life to grow in posiive growth rather young/teen /child alweays take negative thing fast frm tv shows or serials,even frustrated people of mature mentality became nagative frm sm shows and do crime as shown in tv or shows to satisfies their frustrations we have to decide wht to do which we are seeing
By virender kumar, REGIONAL BUSINESS MANAGER, CELON LABS LTD  | 04 23 2010 14:19:08 +0000
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Of course it is emotional which makes up attract towards a product. There are many product which has been a successful because of its emotional concept...
By Sheetal Jadhav, Sales/BD Manager, Future Group  | 04 23 2010 13:27:25 +0000
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that is true, the emotional connect appeals to most of us. It is essential also because TV is mainly meant for entertainment
By Onkar Datt Sharma, Manager (Technical), Retired  | 04 23 2010 13:17:16 +0000
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Incase of TV the emotional appeals to everybody. The TRP ratings will mostly depend on howmuch emotions is being carried by the serial. I feel rattionality has no role to play. On the contarary, in Cinema rationale always work better than emotion Globally with India no exception.
By Rathin Deb, Freelance Retail Consultant  | 04 23 2010 12:32:31 +0000
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Everybody has emotion & this applies to all leaving being. Having said this in case anybody gets a rational good news will be happy and will also become emotional and vice versa.

Hence emotional concept appeals to me more. Take the case of Lalit Modi isint it he is emotionally attached to Cricket and trying his level best to stay, which is rationally not correct.
By Rathin Deb, Freelance Retail Consultant  | 04 23 2010 07:49:09 +0000
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Yes some ads really touches
By Rajesh Kumar Thakur, Regional Sales & Marketing Manager, E G Gas Limited  | 04 23 2010 07:19:17 +0000
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We Indians are emotional and we connect more to emotional ads
By Atul Joshi, Assistant General Manager-Business Development, Flexican Bellows and Hoses Pvt.Ltd.  | 04 23 2010 03:48:35 +0000
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You are correct and accept with you.

Thanks for referring Mr.Sasi Dash.

 
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 04 22 2010 18:33:33 +0000
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Thanks for the referring Mr.Jaygopal Raghavan.

Agree with you and I have similar opinion. 


By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 04 22 2010 17:16:09 +0000
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Emotional connect appeals. ultimately child plan for the future of child, Havell, Airtel Grandpa-grandson, likewise so many - Emotional connect appeals.


By malladi madhukumar, AGM -MKTG, Andhra Cements Ltd  | 04 22 2010 14:52:30 +0000
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Actually The adds are influence the people think imotionally, not rational. So adds should be only for them, keeping only them in mind.........
By SHAJAHAN P M, SALES MANAGER, UNION GULF SERVICES EST  | 04 22 2010 14:25:35 +0000
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Todays days the commercial ads in TV give a emotional touch hence the emotional connect appeals more.Any company giving an ad bringing out the emotions for displaying their products will definitely increase its sales.I also feel very pleased and buy the product.
By vijaya shanbhag, Proprieter, Vijaya Consultancy Services  | 04 22 2010 12:27:26 +0000
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As far as the TV Commercials are concerns, emotional connect appeals to me more than mere rational message. Airtels's commercial which shown a young boy comes to his Dadaji and arranges skillfully a talk between the estranged father and son( Boy's Grandpa and Boy's father), I believe; could connect to the viewers emotionally well and hence left a deep impact rather than Airtel's modern graphic oriented commercials.
By Sharvari A. Joshi, Chief of Bureau/Editor in Chief, freelance  | 04 22 2010 11:55:20 +0000
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Take the case of Ashirvad Atta of ITC. Yes the commercial has an impact on the house wife and children. Roti/Chapati getting puffed like a beloon will ensure the roti will be soft and remain soft if stored in a air tight box. Commercial and the company behind the brand ITC will ensure that you will try Ashirvad atta at least once. If you know how to make roti / chapati (Dough consistancy, proper rolling, rolling smearing little oil and folding in to quarter and rolling again) then the chapati comes all right, soft and remains soft and tasty. You will then buy again and again and will not take the trouble of buying wheat getting it cleanned and making atta in a local chakki any more. It is not just the emmotinal and rational behind the commercial that creates an impact, it should be backed by quality and info on how to use the product and the benifits of using the product in plain langage also needs to be embedded in the commercial (like infomercial). For an existing company like ITC / Godrej/HUL, it is easy to introduce newer products people think the company will not sell poor quality products and is socially responsible. Emotional commercail connect appeals more diffinetly for one time/or first time  buy and will rsult in sales increase but to sustain the market share it is it is the quality of product and how to use it and the benifits that can be derived. So commercial should bring this issue out properly. Then the growth in sales will be faster.
By K LAXMINARAYANA RAO, Freelancer  | 04 22 2010 11:31:48 +0000
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definitely emotional connect appeals me more, effects of sounds or dictate dose'nt stir your imagination. 
By Satadru Shastri, Partner, Mukherjee & Shastri  | 04 22 2010 11:30:02 +0000
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Hey good debate, today TV commercials are becoming more popular and it helps the product to grow. If a product is giving its best ad then that product will be successful. Normally I get attracted to a commercial if it touches my feelings. That means if I am emotionally touched by a campaign, I blindly go for the product.

So emotional connect appeals me more....
By Sasi Dash, Art Director/Sr Art Director, U TV  | 04 22 2010 10:33:17 +0000
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They say it "Commercial Break" and the ads appear.

What is wrong in being commercial and thus being 'rational' ? When an ad appears, its emmotional appeal may touch the story line ... but buying any product should be a "prudent and rational" one.

At least that is said in another Ad by the Consumer Interest Protection Council ... 'grakok jago' ... consumers - wake up. Be a prudent buyer.

Exceptions : our buyings may often be influenced by our children and the spouse etc. They may not agree to be a 'prudent buyer'.
By ASOKE KUSARI, Domestic Private Banking-Executive/Manager, A large leading PSU Bank - India  | 04 29 2010 17:02:11 +0000
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according to me rational commercials are more appealing than emotional ones..
By Nandita goswami, MBA/PGDM student, Assam Institute of Management  | 04 29 2010 14:56:44 +0000
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I will go for rational as emotional based commercial might arrest or influence buyer's intelligence only for short time but rational based commercial last influence last longer.
By Abhijeet Kapoor, Sales Manager, ACS Technologies ltd  | 04 27 2010 13:26:19 +0000
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It is actually not the Rational connect niether it is an emoptional connect. I would actually be appealed by a National connect

Desh Ka Namak

Desh ki Dhadkan
By Niranjan K Joshi, Associate General Manager - Business Excellence, GMR Energy Limited  | 04 27 2010 09:05:18 +0000
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It is actually not Rational niether it is emotional, but more towards the rational connect - it is the national connect that appeals me most.

Desh ka Namak, Desh ki Dhadkan....
By Niranjan K Joshi, Associate General Manager - Business Excellence, GMR Energy Limited  | 04 27 2010 09:03:09 +0000
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Its always has to be rational. The target customer is the key. Emotional is rational for the target customer. If you are selling atta or noodles, emotional will work better. Selling an office utility need rational creative commercial. what say?
By Tanmay Gaur, Freelance Software Developer  | 04 22 2010 12:27:54 +0000
Argue for "The emotional connect appeals to me more"
Argue for "Rational sounds commercial and might not convey the message"
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