Is 'jago grahak jago' successful?

Well definitely its a step in the right direction, but the whole campaign has sparked awareness amongst a limited & particular strata of our society which is already more or less aware of the facts & is quite educated regarding the issues.

I do not feel the campaign has touched the masses, like rural population which accounts for 70% of the pie, how many of them know star rating. How much people know the difference between guarantee & warranty, how much people care that the invoice they have been given does have a sales tax number written over it.The people there even doesn't know that the cold drinks they are buying is how much old.

Its good excuse to say that we have conveyed the message & now its peoples call how do they take it.

If a campaign for something doesn't create demand or awareness, its not people's fault I think, rather the campaign has failed.

This campaign is really good but will only be sucessfull when the cases will get fast tresolution of cases with less number of visits to courts.. Example.. If I found that one store keeper is taking 1Rs extra on water bottle.. What I will do??? Will I go to Consumer court to complain by spending 50 Rs Petrol???? no..... Never......

And eventhough I will go, Will they listen me??? No!!!!!! They will make joke out of me that sir you came here to complain about one rs????

Even If I will Log complain do i have a Time to visit court again and again for 1Rs........

This should be in a proper way so that anyone can take advantage hassel free... Like you can log complain by call and people from department should come there to see the actual scenario.... Other wise this kind of campain are not more than waste of money....

What is being marketed, Department of Consumer Affairs, Government of India, or the help line 1800-11-4000 or the website http://fcamin.nic.in. I don’t know what they are talking about.  If they are trying to promote the Department of Consumer Affairs, no- where in the communication it is being stated apart from barley information at last. If they are trying to talk about the consumer rights, then too, in a single communication they can't talk about all. The information about popular misconception in a particular category will solve the purpose.

Being stated all that, one can’t deny that “Jagoo Grahak Jagoo” is a good start. All they need to do is re look at the things, what they are trying to communicate and the media vehicle they should use.    

I also dont think Jago Grahak Jago is that Successful...

as the Ads only focuses on cheating of the Customers and a bit Info on the Amount of Money to claim on and place to approach like Dist, Tahsil etc....

Rather than Showing How customers are cheated theto  Ad shud educate them about How the system works...??? These courts are parellel to the District court and had Equal rights as that of normal District courts, High Courts etc... This is what need to be addressed along with Prodecures for filiing a cmplaint against Service Provider or Prduct Manufacturers...

Finally its Buyers Market and they Shud understand that manufacturers or service provider has to work the way customer want....

Hi Ayan, I'm not agreed with you. Example: TV Ad says buy the X Soap, its good with so n so reasons. Now if Supply chain & distribution is far behind, so Consumer is lost ! Where to buy & how to buy ? This is same issue we are talking. This is not about just awareness, its about how to get your CONSUMER RIGHTS? If CONSUMER is not satisfy with service or got deffective product or service provider is refusing to payback on false reasons because they are Giant & powerfull firms. At these crucial issues come across, CONSUMER need to know where to go, who to contact & how to get justice. In this case ''Jago Grahak Jago'' is NOT fullfilling total need & most IMP Govt. should have proper guidence & infrastructure for the Consumers which will easily accesable to common man. Correct me if I'm wrong.

I'm agree with VEENA here, except ''Jago Grahak punch" nothing is registered. There is a many websites who claims that they support to Consumer problem & consumer writes them ! Actual website is www.core.nic.in , where user can register & launch a complaint, this is not even in GOOGLE SEARCH  & website GUI & usability is far behind the today's technology, but I did tried this service to solve issue with one of the Biggest Insurance providers & they really ''MOVED'' & answered me, but again my genuine demand did not taken in to notice & now CORE is not answering my mails. Reason behind sharing my personal experience is that REALITY & FICTION (TV Ad) do not match, this is same like creame claims to transform a black girl in white & this NEVER happens in REALITY. Even going to Consumer Court takes 1 to years to win/loose the case. So end of the day just show a AD on TV can not work, there should be a support & technology need to use to power the consumer.

I don't think the 'jago grahak jago' is that successful, because today also I see many people who are not aware of their rights. The media is a excellent source for creating awareness among the public or the consumer. Since it has been telecasted only on doordarshan and radio, it has not reached people to that extent. So the government should take the help of the private players in telecasting the campaign. The campaign telecasted should create an impact, so that everyone is aware of their rights. Only then we can say it is successful.

I agree with Veena, apart from the tagline, there was no residual impact from the campaign.