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Topic : Brand Value & Pricing
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Is low price advertising enemy of brands?

Created by : Sunita Mohapatra, Product/Brand Manager, Tata Motors  | 11 26 2010 09:37:23 +0000
Industry : FMCG/Foods/BeverageFunctional Area : Branding(Sales & Marketing)
Keywords : advertising ads is low price advertising enemy of brands low budget ads
Activity:  190 views;  last activity : 04 11 2011 11:09:41 +0000

Nowhere in marketing today do emotions run hotter than when it comes to the role of (low) prices highlighted in advertising.  In boardrooms everywhere, one can imagine what's being said, we need to make some money fast so let's lower our prices, and let everybody know. So CEOs and CFOs carry the day while CMOs beat a quick retreat to let the ad agencies know what to do.

So, does a low price highlighted ad posses threat to a brand??

  
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Ha Ha... Advertisment is all about impact friend, You cannot measure the cost. If u spend 100 ruppess and get 0 return and spend 1 rupee and get 1% return what is best.. U decide...
By Shibu , BDM, International Business developement  | 04 11 2011 11:09:41 +0000
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sir all of u happy new year................
By samiran das, student of Marketing (mba), want job.............at kolkata or oyher side in india........plz inform me  | 01 03 2011 15:26:14 +0000
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indians are very price concious. but once a brand sticks, they use only that. i use only xxx as my toothpaste regardless. low price advertisement is good for entry brands. after that if it is good, quality/price take over
By V. Srinivas, Freelancer, Information Technology  | 11 27 2010 04:25:02 +0000
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Low price advertising have impact on customers minds dirctly against branded product.
By Nitin Garg, Executive Assistant, Modular kitchen Aide Pvt. ltd  | 11 26 2010 16:26:22 +0000
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Discounting, especially repeatedly, isn't sustainable. One of the key advantages of a sale is the element of surprise. How does surprise register on people's faces? Their eyes go wide, the mouth falls open; it's nature's way of saying: shut up, and notice the world around you.

Surprise aids stopping power in advertising, but surprise fades when you use the reduced-price trick over and over.
By Sunita Mohapatra, Product/Brand Manager, Tata Motors  | 11 26 2010 09:37:23 +0000
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Feel it can not be generalised.

How it is done is primely important.
By Ravindra Sharma, Managing Consultant, CHEF-India  | 12 07 2010 05:11:01 +0000
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