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Is market segmentation done by Companies in India?

Created by : Vikas Singh, Strategy Consultant IFRS,XBRL  | 02 05 2011 16:40:46 +0000
Keywords : is market segmentation done by companies in india?
Activity:  570 views;  last activity : 02 10 2011 06:27:30 +0000
 
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Market segmentation is not done properly by many companies which is the reason of failure of many products in India...
By Vikas Singh, Strategy Consultant IFRS,XBRL  | 02 05 2011 16:40:46 +0000
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The basic rule in marketing is "STP", so for getting right kind of customers for your products you have to segment the market
By Saurabh , Financial Analyst, Canara Bank  | 02 10 2011 06:27:30 +0000
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Segmentation is the priority....without it one can not even think of a product to deliver consumers...
By Jayant Vishnu, Art Director/Sr Art Director, Creative  | 02 09 2011 09:22:13 +0000
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