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Is McDonalds recession proof?

Created by : Vijay Sharma, Logistics Manager, Reliance retail  | 02 07 2009 07:01:39 +0000
Industry : Retail Chain/LogisticsFunctional Area : Strategy Execution(Strategy & Execution)
Keywords : success competition economic slowdown recession proof mcdonalds
Activity:  557 views;  last activity : 07 06 2010 20:18:09 +0000

Small restaurants and franchisee restaurants across the country are closing down and laying off employees. Inspite of having recession, McDonald's is actually adding stores and continuing to give good services all over the world. McDonald's, the world's No. 1 burger-maker, appears to be running a recession-proof business. What are your viewpoints?

  
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No every industry is affected by recession, and i have seen at one of the Mac donalds that i visit there is shortage of employees than before, you may see in India they might be expanding but in abroad they too are laying of employees like others and you may not recognize the size of the burgers as they have reduced than which they were serving before,,, so Mac donalds is not recession proof...
By Shailena Varma, Logistics Manager, Target  02 20 2009 08:24:17 +0000
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I think their main reasons for success are doing lot of market research and following through on what the customer wants. For example - serving more varieties instead of just burgers, coffees and colas. Their exceptionally good service from the staff to the customers may be the critical success factor. McDonald's are more conscious about customers and providing them healthier food options. But nobody is ever going to choose another restaurant over McDonald's to help with a diet.
By Vijay Sharma, Logistics Manager, Reliance retail  | 02 07 2009 07:20:39 +0000
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Mc.Donalds can be recession proof nor any other business,for the proof go check out your near by Mc.D where you used to go...You will find less customers compared to a last year...

Mc.D opening/adding stores to their list is just a strategy to attract more and more customers once we are out of recession...
By Sudhansu Jena, Logistics Manager, Target  | 02 25 2009 08:23:08 +0000
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