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Topic : Print media v/s Electronic media
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Mainstream media Vs Internet

Created by : Rohit Khanna, Project Leader/Managing Consultant, Accenture  | 08 22 2008 21:53:42 +0000
Industry : PublishingFunctional Area : Communication(Sales & Marketing)
Keywords : INTERNET Media Mainstream
Activity:  706 views;  last activity : 07 06 2010 20:18:09 +0000
There have been many discussions about the contradiction between the media giants demand and their newsrooms' role of producing quality journalism. Journalists feel that their publications, and their communities, are suffering greatly because of the increased revenues as much of their audience and advertising migrates to new media, especially the Internet.Please send in your views
  
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Mainstream Media Vs Internet
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Need to ask just one question. During the course of a major happening or an event, lets say a Blast or a ODI match, which would be the first source of Information user will think at first instance?

 I strongly believe, people will first switch on their Television (Alright, lets imagine these are people at home)

People call up thier colleagues, realatives, families or friends for major updates (Lets take these as Office goers)

Nothing against Internet, it surely is booming in terms of media & advertising. But yes, it will take long for Internet to overshadow Core Media Sources. Correct me If Im wrong.
By Anil S Menon, Project Management Officer, FCS Software  10 15 2008 05:38:16 +0000
 
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The scope of Internet goes far beyond the main stream media in not only spreading the information but also in generating advertising revenues. From the practical perspective, the future belongs to Internet media.
By Srinivas Reddy, Language Editor, Ochre Media Pvt. Ltd.  09 12 2008 03:10:04 +0000
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the internet was supposed to overtake newspapers decades ago, but nothing of the sort has happened. Nicholas negroponte predicted that decades ago. The whole print act will have to be re-done if it has to survive the impact of the internet.  
By neha singh, Content Editor, Avestia Corp  | 10 23 2008 09:41:32 +0000
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That exactly is the point I m trying to make. Internet shall have its own potential with exploration and convergence of new technology. The information gathering and communication shall get faster. But if u think very objectively, I still believe that given a chance to watch any breaking news or entertainment do, I or almost all shall prefer traditional media, that is television. Secondary, in Indian context, one TV set can cater to the family and they all can see, say, live cricket match, on the wider screen on their television. Internet shall remain an individual specific or profession specific, but u think ofaudience in collective way, internet in short or medium term shall not be able to overcome television.
By HASMUKH GANDHI, FILM AND TV PRODUCER, PROFESSIONAL  | 10 16 2008 14:43:31 +0000
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Well I do believe that internet is futuristic media with great potentialities, but so far as journalism is concerned, (let us distinguish between journalism and mere information), I suppose electronic and even print media shall continue to have upper hand....for their sheer convenience and better visual and coleective audience. Internat is gaining ground in certain specific aspaects but it has a long way to go in competing with core journalism.
By HASMUKH GANDHI, FILM AND TV PRODUCER, PROFESSIONAL  | 10 14 2008 15:28:30 +0000
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I feel ,the Internet furnishes a platform for journalism, but it has not yet been determined if it will be able to provide society with the kind of reporting it needs to remain informed.I think mainstream media has more challenges with the coming of the internet. But cannot say that it is going to cannibalize the traditional media
By Rohit Khanna, Project Leader/Managing Consultant, Accenture  | 08 22 2008 23:20:22 +0000
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yes mainstream media is always at every bodies door but internet is now overtaking  it,,,, reson lies not only in frequent asses but also its interactive features
By varsha , Head/VP/GM-Quality, frac  | 01 17 2009 12:03:29 +0000
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If you consider the impending technoglogy convergence, Internet would swallow all media. What distinguishes internet from the traditional media are the SEARCH, HYPERLINK, and INTERACTIVE features. Just ask yourself, when is information more valuable to you-when you are searching for it or when its delivered without request?
By Abhinav Patil, Instructional Design, 42 Design Square  | 10 15 2008 14:16:04 +0000
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I think Internet is definitely providing information to the customers at the right time and also its spreading advertising boom, individual journalists who are successfully feeling out the Web, the spread of citizen journalism. This will help Internet as it shows the power of publishing as it gives to everyone; the simplicity of linking to other information; and the ease of finding relevant information with RSS feeds and search.
By Kanchan Chauhan, Sr Sub Editor/Sr Reporter, TOI  | 08 22 2008 23:01:06 +0000
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Mr. Karthik......please send them a private message than posting it on toostep directly which is a personal message which you have asked to the concerned person.
This totally looks like a debate..but why have you posted it as an Idea contest Ms. Anuradha.....It would have done great if you had created this as a debate than Idea contest...as there is nothing to give Ideas under this post..........
Dear Prodosh...I hope you wanted to put your comment in an Idea contest stated same, but for some reason you have created this debate unknowingly....so plz put your comment in that Idea contest.
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