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Activity:  1018 views;  last activity : 07 06 2010 20:18:09 +0000
 
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Yes media is very sensitive and powerful today Vs No, Media is biased and is in a state of total submission
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Top Argument
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Yes it is very powerful. 

They are doing their best, right to information is the key to good governance. Media-both print and electronic-thus helps people to know what is happening around the world, socialize them with the values of pluralism and equip them with the elements of modernity. By publicizing information the media also make public services more responsive to the people........

 

 


By shilpa yadav, Associate/Sr. Associate -(NonTechnical), Hindustan Thompson Associates  05 26 2010 12:18:28 +0000
 
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Most of the channel's anchor persons are sitting in 'glass houses' and totally isolated from the realities of what is happening across the nation.  This is evident from the floor shows and the type of participants they bring for discussions on issue that are totally alien to them.

Also the media do not exercise discretion as to whom to be allowed to speak, and what should not be allowed to speak. A typical example is the recent comments of an AI's union leader in one of the channels. Immediately after the Mangalore AI plane crash which filled entire countrymen into great grief, the AI employee was telling the viewers that  Air India flights are most unsafe to travel, such accidents are waiting to happen,and many such foolish and indiscreet utterances unbecoming to any one, leave alone for an AI's own employees.

The net result is that its reactions and counter reactions culminated in a totally unwarranted strike by section of AI employees putting lakhs of travellers into great hardship. Wonder why the media is so insensitive in matters of such public concern.  

In that respect the media is under total submission to gossip mongers and indiscrete, irritating and shamelessly biased media worms.

Please read my posting "Is it not time to say enough is enough to the irritating politicians in the media"


By Abraham Paul, Senior Telecom Consultant, FCOMNET- Future Groups  05 26 2010 13:47:57 +0000
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plz find one job boss i have done BE in Electronics and communication
By yogesh , B.Tech/B.E. student, Jnana Vikas Institute of Technology  | 06 16 2010 04:45:11 +0000
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No way, ....media is also no t free from corruption and money making strategies like other industries , there is a lot of biasness in its role. instead of focusing on the actual issue it tries to make things entertaining instead of making them informing.
By Tapas ranjan roy, MBA/PGDM student, L.N.M.I , Patna  | 06 16 2010 04:10:43 +0000
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Media is doing a good job It has brought about a great amount of change in the way people view social issues. If we look at some of the recent issues it is the media that has made thing change.


By Shashi Kumar U, Manager accounts & commercial, Mazda Concrete Products Pvt Ltd  | 05 28 2010 05:40:59 +0000
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 Media performs the job of informing the people about Government policies, schemes, programmes, achievements, etc. through printed literature, radio tv. E newspaper, e journals etc


By Radhika Shenbagaraj, Associate Professor, Vel Tech University  | 05 27 2010 11:15:51 +0000
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media has pervaded all corners of our lives be it proffesniol, personal,social or everywhere else. wed cannot escape media whereever we are.I would like to differ on a point that media is powerful today but it is not sensitive to the issues.But like everything else things which gain power bercome less sensitive
By mrutunjay yadav, MBA/PGDM student, Thakur institute of management studies  | 05 27 2010 08:36:36 +0000
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Yes I am in complete agreement with Shilpa on the subject. To day the media is playing a very vital role in helping not only the Goverment but also the other concerned like judiciary and all others who they are related perticularly the Television as a media is very powerful in order to bring out the actual details.

On top of this there is RTI which symbolises good governence.


By Rathin Deb, Freelance Retail Consultant  | 05 27 2010 08:01:17 +0000
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Media is acting very well and with responsibility now a days. In few cases interference of media got justice to the normal man. You can see so many hidden facts and cases opened by the media. you can forget the little mistakes of Media by keeping excellent working in mind.
By Krishna Bhardwaj, Lyrics Writer, Freelancer  | 05 27 2010 07:29:33 +0000
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I am unable to edit my subject. I agree with Media is biased and is in a state of total submission" . earlier i am unable to edit the subject.
By Ajay surya Kongara, SCM Consultant,, Hewlett-Packard  | 05 27 2010 04:52:19 +0000
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You are not understanding onething. even media is also in hands of political parties.There is not Truth, what ever media it is .everything is biased.How News Channels are getting good money ?. Jsut imagine if you compare the News channel and Entertainment channel, who are getting more profits?. Then how they are withstanding in current situation.
By Ajay surya Kongara, SCM Consultant,, Hewlett-Packard  | 05 27 2010 04:49:00 +0000
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Yes I fully agree and few people from Media industry really working hard and doing justice with their role and resposibility
By Rajesh Kumar Thakur, Regional Sales & Marketing Manager, E G Gas Limited  | 05 27 2010 04:44:13 +0000
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The media is currently playing a very powerful and important role. The media has made the public aware of various policy and public issues and thus shapes public opinion. However, inherent bias by the media while disseminating the information may be present and the individual has to check for the hard facts and ignore the other information disseminated by the media....


By Badri N Srinivasan, Head - Quality, Valtech India Systems Pvt. Ltd.  | 05 26 2010 17:30:40 +0000
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hi all,media is a fourth pillar of constitution.if that profession is based on true ethical values of journalism,certainly it will help in good governance.today we have both kind of medias as stated in this debate.money is playing a very vital role.we should not forget the fact that lot of awareness has been created among fellow citizens through stiff competition of channels and lot of innovative methods are being presented and making world very closer.
By jairaj shyam prasad, Production Manager, BOSCH Ltd  | 05 26 2010 14:16:04 +0000
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Yes, you are correct but the media is reacting more in unuseful and more sensitive issues, like direct telecast of Taj hotel firing. It created tension in our people and indirectly helped the terrorist who were monitored from remote areas.


By Chandramouli , Sr. Manager - QS & Contracts  | 05 26 2010 14:14:25 +0000
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we do see enlightening debates on times now, ndtvx27, doordarshan by arnab goswami, burkha dutt, etc on day to day issues of concerns at the national level - with fearless grilling taking a stance, facilitating a point of view, educating the citizens. at times wonder whether the media has taken to media activism alike judicial activism. the role of media is to inform and educate the citizens enabling them to form their own opinion i understand.

however, there are too many channels and some great names once like starnews seem to have taken a back seat from primetime showing astrology, etc, and some channels focus on gaudy sensational news.

same news within the same bulletin is repeated again and again in different words and through different anchors making it irritating at times seeming to fill time without value addition.

 

regards/kshantaram


By kshantaram , GM-hrd/hr professor  | 05 26 2010 13:46:03 +0000
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If media is used in a correct fashion(with a complete due diligence done before anything is reported) it can be a powerful tool to improvise the current situation in India


By Atul Joshi, Assistant General Manager-Business Development, Flexican Bellows and Hoses Pvt.Ltd.  | 05 26 2010 13:34:02 +0000
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yes...but not up to the mark..still many changes are required when we compare our Indian media with that of the western.


By Arihant Prasad.D., Associate Consultant, ....  | 05 26 2010 12:44:19 +0000
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In my view, media has become a tool in the hands of those who are responsible for good governance in our society. As one can see from very few cases that we have come across till today. It seems we are living in a world of hype created by media and picture of real rural India is missing from the front page.
By Sandeep K. Das, Consultant-Procurement & Logistics Coordinator, DFID-TAST  | 05 26 2010 06:34:02 +0000
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media is nothing, only bloody business battle
By harish kumar, ABE, LaRenon Healthcare Pvt Ltd  | 06 16 2010 03:25:50 +0000
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Media is baised and I feel their only aim is to increase the TRP and number of copies. Latest example -NoNews channel gave any importance for the Manipur issue where Naga rebels blocked the road for the last two months. They suspended two days back when centre planned to send military. I was suprised to read that because of this the price of all commodities are incresed multifold, eg: 150 rs for one litre petrol, 60 rs for two eggs.

just imagine if it would happened in kashmir, How media will react


By Manoj Kumar, Sr: Manager - QA, ARCHETYPE GROUP, INDIA  | 06 16 2010 02:08:37 +0000
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Thanks for the referral Ms.Shilpa.

Sorry I am unable to support your opnion.


By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 06 15 2010 17:52:47 +0000
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The Evil Forces As Usual Have Entered In This Field Too Making The Mockery Of Media's Social Responsibility. The Western Concepts In Media Are Gaining Ground Which Are Making Them Forget Their Basic Role For Which It Should Focus.


By suhaschandra deshpande, Marketing Associate  | 06 11 2010 17:54:04 +0000
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No, Media not helping in any governace system.it is just a shadow of political policy.media is private poperty of poltical leader. we can see that most of newspapers,publishing houses propriter in politics.

 


By Rushikesh durge, student of centre for studies of rural development,Institute of Social Work & Research, Ahmednagar,maharashtra  | 05 31 2010 14:06:50 +0000
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No, media become a mean to earn unlimited money and viewership. Most of the news published with adding flavour of sensation. With few cases, media shows responsibility and whole country appreciated them for their effort. Media has enormous power and reach, if they used it with responsibility and sensibility, a revolution will be added in country's future.
By Santosh Kumar, Product Technical Lead  | 05 31 2010 10:53:48 +0000
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Media has of late become very irresponsible and selfish. It only works on gossip, irrelevant news which have more often than not , no relevance with the interests of the public. It always talks in tandem with what the government hems and haws.

It has lost its social responsibility completely.


By Jaya Ray, Manager, KyaZoonga.com  | 05 31 2010 09:40:55 +0000
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Though i agree media is biased today i wouldnt say they are in a state of submission. Rather they are in a state of commercialisation. Blame it on technology or the high costs, todays nmedia is only bothered with garnering TRP's and the maximum commercial revenue. And leading the pack is one of the frontrunners of the media revolution - NDTV. Nowadays their news telecast are so insipid, repetitive and boring that i have almost given up watching the news. On the other hand newspapers though have survived the digital age not because of the changes in layout or print quality but because there is a growing class of educated gentry that has just got its first dose of education but still doesnt have access to technology like an ipod or a televsion or leave alone subsciribing to internet services on their hand phones.

In this pack i would say Radio is the lone survivor and managing to stay afloat again by virtue of it being a late entrant into the scene and having the industry itself opening up in the last decade or so. And what to say about the internet ? It still is a primary source of chatting and reading mails rather than being an information disseminator. Given the above it is hardly surprising that the media is biased basically for want of serious cometition within its industry.


By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 05 29 2010 19:21:49 +0000
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Powerful media is. But they are biased at most of the times and are in total submission. Have you ever seen a media company coming out with a negative report about the company or the individual who controls it. No one is god every body makes a mistake but to own it is big. Media today is the mouth piece of the Political party or business house who controls it through their members or owners. Take for example the Arushi murder case. All the news channels had a preconcieved notion that the father and mother of Arushi are culprits. Look for your self even CBI has not been able to pin them down through evidence. Which proves that their approach is biased.


By Aditya Sharma, Insurance Advisor/Analyst, LIC OF INDIA, ICICI LOMBARD  | 05 29 2010 08:33:58 +0000
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media now a days are busy to make their pockets warm. they give hike to unconventional news like a flimstar was admited to hospital as suffering of stomach ache. truly irrelevant and worthless news. the role of media is to deliver social awareness to keep people aware of the real world.


By abhishek paul, Designer Trainee, pennar industries ltd., patancheru, medak dist., hyderabad  | 05 28 2010 10:43:29 +0000
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SORRY SHILPA.

MEDIA IS POWERFUL,HAVING AN INCREASING CIRCULATION AND READERSHIP WITH INCREASED AVAILABILITY IN NOOK AND CORNERS OF OUR COUNTRY,WORKING ROUND THE CLOCK,GIVING LATEST INFO USING STATE OF THE ART TECHNOLOGY ETC ALL ARE CORRECT.ONE CAN EASILY UNDERSTAND THE FACT THAT BOTH PRINT AND TV MEDIA (BARRING EXCEPTIONS)FOCUS MORE ON UNPRODUCTIVE THINGS,GIVING SENSATIONAL NEWS OR ADDING MORE SPICE TO IT TO ATTRACT THE ATTENTION OF THE GULLIBLE PUBLIC WITH AN EYE ON INCREASING THEIR BOTTOM LINE/READERSHIP/VIEWERSHIP WITH LEAST REGARD FOR DEVELOPMENT OF THE COMMUNITY AT LARGE.


By s.baalu , Consultant, XYZ LTD  | 05 28 2010 07:09:10 +0000
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Shilpa allow me to mention: THEY CAN SURELY DO BETTER ON RESPONSIBILITY & SUBJECT hANDLING /fOLLOWUP.

Powerful may not mean sensitive.

And sensitive to self or citizen's cause surely is different, you will agree


By Ravindra Sharma, Managing Consultant, CHEF-India  | 05 28 2010 06:06:41 +0000
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2 to paul....


By Nitin M Aras, Head/VP/GM-Tech. Support, ODTIN Food Solutions Pvt Ltd  | 05 27 2010 19:04:13 +0000
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Audio-visual Media :

In today's scenerio, media is trying to play the role of the 'gossip mongers' of old days who used to supply all odd news in the neighbourhood.  In recent, in the "Woman Spy Case" the media was utter irresponsible  - they did not even bother to notice that they are handling a case of " utmost confedentiality" ..  !! 

We tend to watch the episode, though of bad taste,  live  in the comfort of our drawing rooms or office corridors.

So many men/women are moving along with TV cameras on the (Indian city) streets to grab visuals - either being free lancers or staff of TV channels. They "feed" us with news  repeatedly and repeatedly either distorted, half-truth or truth. 

We may remember that Lady Dieana of Britain had to give her life in a road accident in France when she and fellow companion were being 'chased' by the photographers ( paparatjis ).

We may lodge our dis-satisfaction of such acts by Media, send them e-mails, keep the news paper / channels off, swith to some other TV channel.

 


By ASOKE KUSARI, Domestic Private Banking-Executive/Manager, A large leading PSU Bank - India  | 05 27 2010 17:25:02 +0000
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No. I support Mr.Paul's View.


By Shiuli Mukherji, Head Strategy Plan- , Region SEA  | 05 27 2010 10:48:44 +0000
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No. First media should understand that they should share all the news only with the viewers. Today media is doing many roles like Investigation of Mureders, Investigation of any accidents and keep that showing for next 3 days. Marketing and if necessary criticizing Cricketers. And many things are there, for which media is doing unnecessary for their TRP only.


By Rajesh Mishra, Sr. Engineer BD, MESSUNG SYSTEMS  | 05 27 2010 06:26:32 +0000
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NO... MEDIA IS BUSY TRYING TO SURVIVE ( 24X7X365 )...

YES... this is a fact & a hard fact that, Media is actually playing the SURVIVAL GAME & in order to Win that, they Spare no One & every which Way is Welcome for them.

This has resulted in the most Absurd Media Coverage & the Pathetic Shows put up on the NEWS TUBE are avid example of it. MONEY is the name of the Survival Game & that also happens to be the Magic Wand which Pulls the Media in its' direction.

The rest of the Time on NEWS TUBE is gobbled by LAUGHTER SHOWS & BOLLYWOOD TRIVIA. Check on if I am wrong, BUT most f the times, U tune in to any News Channel... U will find One of the Above. The GOSSIP they COOK UP is also unpalatable.

GOD SAVE US FROM THIS MEDIA MASALA  !!

Happy Debating Friends ! 


By Naushad H.L., Creative Director, MAD COMMUNICATION  | 05 27 2010 05:07:03 +0000
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no media has to improve very much.

  1. for example food ,shelter ,clothing and its ncessities and its lack of delivery thru PDS,hoarding by politicians and so on are not shown  or not touched anytime other some stray cases.
  2. can you believe even today you need 16 hrs of train journey to travel from bangalore to mangalore/udupi and karwar a distance of 300400  kms because we do not have good railway line after free INDIA of 60 years !.what media has done nothing.
  3. sensationalist of an event or an issue and increasing its TRP is the only goal.social inequality and poor people in poor light are never shown their plight asking for reason of no water, electricity, food, houses, so on.
  4. government accountability for small and big fruads,fund wastage are never seen light of day.why?
  5. so many things ,this forum is not enough 


By shivanand shenoy, self employed, siddhi  | 05 27 2010 05:05:21 +0000
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just i can tell u one thing..............aur bhi jahaan hai is jahaan ke siwaa........so, i do not think like that...........just setup ur mind to take another ........................and do better which ever and what ever u do........but dil se.......
By RABINDRA KUMAR, Research Scientist, SPORTS AUTHORITY OF INDIA, NETAJI SUBHAS NATIONAL INSTITUTE OF SPORTS  | 05 27 2010 04:53:21 +0000
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How many cases have there been where the media has been proactive and raised an issue before it raised its head ?

In almost all the cases , the media speaks with hindsight.

Take any stampede or building collapse or accident of any sort ; in how many cases has the media taken up the issue before it happened ? The problem with the Uphaar cinema was there long enough for someone in the media to highlight the issue and force action to be taken , but did the media do anything ?

Has there ever been an adverse media report on the Mangalore airport and airstrip in the last 10 years ? Now that the accident has happened , the media is basking in the limelight !


By K. NARAYAN, None, None  | 05 27 2010 04:01:32 +0000
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the media is more powerful yes, but sensitive no.
By parwati singari, Lifestyle coach., Indepenent practise  | 05 27 2010 03:37:50 +0000
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some times they miss use their power... if they honest we can do so many things without fear...
By M.G.Arun , B.Tech/B.E. student, G.K.M.college of engineering and technology  | 05 26 2010 19:32:03 +0000
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Rann movie is the best example. Yes it's powerfull and media is making huge £££$$$
By Syed Thameem, Telecom Consultant - Senior, Consultant  | 05 26 2010 17:22:21 +0000
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