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Created by : Ankur Agrawal, Partner/Principal/VP, PeopleLogic Solutions  | 02 19 2010 05:39:59 +0000
Activity:  146 views;  last activity : 07 06 2010 20:18:09 +0000

I have seen the media always refer names of organizations only when there is something bad about them. I mean in this case, they always mention names of terrorist outfits and the people related to them at the top ( which i dont think the target audience require), it acrually serves positively for these ouganizations as this is one of the main motto for them to get publicity. I have hardly seen meduia mentioning names of the organizations whose people are doing some thing good (unless paid for). They will just say "person "A" working with a top MNC or something like that". Should not media understand their responsibility more and act accordingly? Just a thought...I could be wrong...your points will be very helpful...looking forward to them...

 
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Media’s coverage of terrorist activities is fast becoming critical. War on terrorism is a test for the Indian media. It's high time the electronic media agreed to engage in responsible reportage of events, especially those that are critical and can leave an indelible image on the minds of the people. Events like these have huge repercussions and can't be treated irresponsibly. They need to draw a line between broadcasting functional and factually correct information on the one hand and mindless breaking news type reportage on the other. In a national crisis they need to show additional discretion, especially when it was made clear that incessant TV coverage could help terrorists. But we cannot blame the media alone, viewers too should stop patronising channels that engage in sensationalism.


By Sudeep Tarafdar, Senior Consultant, IBM  02 23 2010 05:44:15 +0000
 
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I dont think so!!

There is a certain amount of constitution and legislation that takes place in forming a terroristy outfits. We live in an environment where there are two types of professions;

1. Legal: Bound and governed by the constitution laid by the government and laws and endorsed by the people

2. illegal: This is a more democratic form of profession that is made by the people, for the people and of the people, albeit for illegal activities only. (Ironical isnt it??)

In both these forms there is a written code of conduct (Legal) and an unwritten code of conduct (Illegal, read terrorist groups). In this illegal form everything works on trust and the outfit is not the brand but the mastermind behind the outfit is the brand. An individual. I would like to recall your attention to the blasts that were taking place in Pakistan over the last few months and even recently. You must have read that the media had intervoewed "spokespersons" of these terrorist outfits and there was a statement issued by some outfit "claiming" RESPONSIBILITY for these attacks!! You see there is a certain SOP for these terrorist oputift in terms of the "manner" in which the "terrorism operation" was carried out and that manner defines the work or art work of the terrorist group. It is like a "patent" that these outfits have established for identification of the outfit that has carried out the operation. There is a huge code of conduct here that is obnserved and bu God, these outfits stick to it!!

What is even more ironical is that these outfits have a spokesperson who speaks to the media and the media unfortunately knows where to reach them for sound bytes!! So i think its more of our perception that seeks to latch onto the terrorist outfit as a brand. I daresay its the man who made the outfit a BRAND than the other way round!! The outfit gets the rub off and is so named in the media because of ethics that need to be observed here.

Interesting debate Ankur. I just hope I havent gone all over the place in trying to explain my POV!! :)


By Makrand Bhave, Marketing & MICE, WIZCRAFT International  02 23 2010 06:59:22 +0000
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In a more covert & innocuous manner, yes.

There is another angle to it. These terrorists outfits where even highly educated people fall in their trap, well know the importance of communication & media to spread their intentions & theories.

We have seen deliberate spread of videos like of Daniel Pearl & other bombing/suicide attacks/massacre in every possible medium of communication.

With this & videos & audios of their top leaders they are able to develop a cult sort of following world wide & even are communicating with each other using such mediums.

As Makrand has pointed out they even have spokesperson to itemize their misdeeds.

Media might not branding them; but they know all the best available with media from net to certain Arabic & other media channels & publications; & they know well how to exploit such resources in this war of Jihad & otherwise terror.


By ujjval jain, Retail, Retail  | 02 23 2010 10:44:04 +0000
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Sudeep well said...

But whatever Makaran has said; cannot be denied.....now it depend on us how we interpret it..... Ankur raised a current and live issue which is related to social responsiblities of a media..... it is like a ghost  and nortmally give a negative impact on people.... 

I feel some of the news should be censored like China ...  which is not exactly required to publish...


By Nitin M Aras, XYZ  | 02 23 2010 10:14:15 +0000
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Thanks Nitin for your inputs...I agree with you completely...there should be some censorship on Media as well


By Ankur Agrawal, Partner/Principal/VP, PeopleLogic Solutions  | 02 23 2010 09:49:51 +0000
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I think that the media hype involved with each and every terror incident is unnecessary. I respect the people's right to know. But such knowledge should be disseminated carefully. Majority of the coverage caters now a days to exactly what the terrorist groups want - publicity for their cause. It is, I suppose, possible to bring in rules of reporting that curtails the media from providing this totally uncalled for publicity. I would rather see the media act more responsibly in the degree and type of coverage.

When these organizations make claims of having engineered the terrorist incident to media houses, they should simply forward them to the appropriate authorities and avoid giving them publicity. Playing the ratings game (to be the most watched show, the best coverage etc) is not a very mature or people friendly attitude. It only increases the publicity of these outfits needlessly till these names become household names.

I am not saying that this will some way to eliminate terrorism but it is definitely the right step forward.


By RAMESH KANDADAI, Principal Consultant, ARM Consultants  | 02 19 2010 06:27:19 +0000
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I have seen the media always refer names of organizations only when there is something bad about them. I mean in this case, they always mention names of terrorist outfits and the people related to them at the top ( which i dont think the target audience require), it acrually serves positively for these ouganizations as this is one of the main motto for them to get publicity. I have hardly seen meduia mentioning names of the organizations whose people are doing some thing good (unless paid for). They will just say "person "A" working with a top MNC or something like that". Should not media understand their responsibility more and act accordingly? Just a thought...I could be wrong...your points will be very helpful...looking forward to them...


By Ankur Agrawal, Partner/Principal/VP, PeopleLogic Solutions  | 02 19 2010 05:39:59 +0000
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Lets take the example of 9/11 WTC attack in USA!

The entire event (from the illegal pov) was filmed thanks to the surveillance systems and protection systems installed through out US. When you see the aftermath videos that were aired by the various news channels, you see that Bin Laden was openly claiming "responsibility" for the gory incident!! See the preparation and penetration that this outfit had. United Airlines had "missed" the arms that these "jihadis" were ccarrying on the aircraft. Identification was jumbled and codes to Pentagon and Air force One were already with them. What does all this mean??

It is much more than giving due deligence to the peopel or outifts and making them a brand. But with the kind of planning and strategy that these guys use, believe they are ebnacting a "BRAND" behaviour completely!! So like I have mentioned it is in our percdeption and our understanding of the whole narration that we associate these events to that of being branded. and its not wrong when you look into the way the operation was handled.

It is of utmost interest for us to understand how and what happened to gain some insight into why. Its an unusually interesting study and I request people not to keep pointing fingers at media at all. Lets understand that the exposure is so vital that it has the effect of branding but its not that at all!!


By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 02 23 2010 17:52:13 +0000
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Thanks Ankur. Iwill try to decipher the link and come back with what I have understood.


By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 02 23 2010 08:57:20 +0000
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Thanks for your points Makrand, have opened up the mind to look at other parameters as well....actually i believe these outfits are like Ghosts...as old saying goes, if you believe that Ghosts do not exist, you will never be afraid of them...i understand this point is not comparative, but i think these outfits are also like that only...if we believe that they do not exist and are not afraid of them , they will die themselves...and Media has to take responsibility for this...if they stop providing such coverage on them.. please have a look at an article from rediff below...i dont understand what is the use of it...just trying to understand if it helps at al...


http://news.rediff.com/special/2010/feb/22/haqqani-network-chasing-the-shadows.htm


By Ankur Agrawal, Partner/Principal/VP, PeopleLogic Solutions  | 02 23 2010 08:04:04 +0000
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