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Topic : Taking Mobile to the Next Step
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Mobile Marketing

 
Created by : Abhinav Garg, Sales/BD Manager, Bharti Airtel  | 11 29 2008 18:19:59 +0000
Industry : Telecom/ISPFunctional Area : Digital marketing(Sales & Marketing)
Activity:  349 views;  last activity : 07 06 2010 20:18:09 +0000
Would it be better to approach advertisers or brands who have their own lists of numbers?
 
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Mobile marketing is definitely getting a lot of press lately and is set for significant growth. Mobile is definitely emerging as the next media channel for marketers and advertisers and that the time is now to get involved. You definitely need text and text reply, as these have been shown as the most  effective and highly used interactive mediums.
By Abhinav Garg, Sales/BD Manager, Bharti Airtel  | 11 29 2008 18:19:59 +0000
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List building, list rental and list brokering are a mine field and I advise all of my clients to steer well clear. No matter how good the opt-in for 3rd party messages may be a consumer who receives a message from a brand they don't recognize is likely to consider that message SPAM. The potential for  brand damage is high but the real issue is that most consumers will not respond to mobile SPAM from brands they don't recognize or trust.
By Shyamal Maity, Sales/BD Manager, AT&T  | 11 29 2008 18:21:18 +0000
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