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Is online teasure campaign give result like other media (Print, TV,Radio)?

Created by : Virag Shah, Confidential  | 02 03 2011 11:21:38 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Digital marketing(Sales & Marketing)
Keywords : online branding online campaign
Activity:  196 views;  last activity : 02 05 2011 18:35:11 +0000

Today's online branding-marketing  is growing day by day and online users are also increasing day by day. Advertisers are also increasing their focus on online media, social media and company are also getting good-positive response from online users. So many normal online advertisement are coming, still online ad require more innovation, cretaivity.

There are various teasure campaign coming in tv, newspaper, radio etc so, is it possible in online media, if possible, then will it be give effect in online media???

  
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madam I agree with that various contest are coming in online and also running successfully but there are vast different between teasure campaign and contest.Contest is running succesfully but yet i have not seen or heard about any online teasure campaign...
By Virag Shah, Confidential  02 03 2011 13:30:06 +0000
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Hi Virag,

 

With regards to your headline question : - usually contests do manage to draw crowd and are successful in India.

 

With regards to what you have explained in your body copy :- yes innovation is always required in creative field.
By Pervara Kapadia, I work as an independent Social Media professional and Writer in the online world. To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at http://www.facebook.com/pervarakapadia  | 02 03 2011 12:45:20 +0000
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Print, TV, and Radio give better results in view of instant reach to the viewers.

Thanks Mr.Virag Shah for the referral.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 02 05 2011 18:35:11 +0000
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Not eveyone has access to internet yet. Infact, there still are places where only Radio can reach. So, I disagree that an online campaign can give results like other media.
By Neha Choudhry, Content Writer, Service Magic Info Jobs (for Atoot.com)  | 02 03 2011 18:41:42 +0000
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yes madam, but very less or hardly teasure campaign is come in online. Even in tv news paper, radio also coming less. It is risky but if it is success then nobody can bit...
By Virag Shah, Confidential  | 02 03 2011 14:00:13 +0000
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Hi Virag,

It is no doubt a matter of semantics - it is a format where there is 'chance to win'. Last year sometime in Jan Cadbury’s had done treasure hunt. These do work very well.
By Pervara Kapadia, I work as an independent Social Media professional and Writer in the online world. To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at http://www.facebook.com/pervarakapadia  | 02 03 2011 13:43:50 +0000
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Teasure campaign will not give much effect in current scenario because still it is not established proper set up, ad is coming too much but lack of effectiveness, people are avoid the ad. I think teasure campaign takes time in online industry. Teasure campaign is risky for online .. but if it will success in online then lot of opportunity....what you say............
By Virag Shah, Confidential  | 02 03 2011 11:21:38 +0000
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