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Is point of purchase advertising a great sales pusher?

Created by : Parth Singh, PR & Media Relations Manager, J Walter Thompson  | 09 16 2008 11:03:02 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Communication(Sales & Marketing)
Keywords : Sales Advertising Great Pop Point Of Purchase Pusher
Activity:  231 views;  last activity : 07 06 2010 20:18:09 +0000
POP is te point where sales takes place, an advertising at POP it is a great to look at or not?
  
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It increase the sales.
By Mallikarjuna Gupta Bhogavalli, Sr. Product Manager, Oracle India Pvt Ltd  | 09 17 2008 09:11:46 +0000
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It is definitely a great option, im sure it it lead to lots of inquiries , but we need to bring in other methodologies to increase sales
By Parth Singh, PR & Media Relations Manager, J Walter Thompson  | 09 16 2008 11:03:02 +0000
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