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Topic : Marketing to Young Consumers
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Is price a constraint for Young Consumers?

Created by : Ramdas Pawar, Sales/BD Manager, Flex  | 11 11 2009 13:10:07 +0000
Industry : Retail Chain/LogisticsFunctional Area : Business Models(Strategy & Execution)
Keywords : consumers price youth
Activity:  305 views;  last activity : 03 07 2011 17:57:21 +0000

Marketers are now concentrating youth who is a new class of consumers in India. So here marketers have to do pricing strategy for their product according to the young consumers willingness to pay. Is price a constraint for young consumers?


Pls share your views...............

  
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although the income level of the youth is on a rise,price still remains a constraint because the cost of living is also increasing.but nevertheless,young consumers are brand conscious in some cases which makes price not an issue for them.
By srimoyee nath, Student, International School of Business & Media  | 03 07 2011 17:57:21 +0000
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Propensity to consume is increasing day by day, no matter what comes on their way, pricing policy should be the key differentiator to penetration strategy.
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 02 17 2011 05:54:16 +0000
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Yes, they definitely think twice before any purchase.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 02 15 2011 09:14:18 +0000
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we cannot say no to this quetion. Be practicaL. I will accept that we are earning. But still budget that matters. Based on his income people buy something. He spent accordingly. For example everybody like armani suits, which are custom made. People wanted to buy these kind of things. But everybody are not affordable. so in my opinion price is a constraint for young consumers.
By santosh kumar channa, Freelancer, Freelancer  | 02 15 2011 08:37:16 +0000
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I think young customers are not so affected by brands only amd also not very constraint for the price. They invest on branded products for many reasons like warrenty or quality...
By Bhavesh , Trainer, Network Bulls Infotech  | 02 14 2011 14:43:15 +0000
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In my opinion young consumers in India are highly influenced by brands and they are not concerned about the price. EMI schemes,credit cards etc are also encouraging them to buy goods at high price. More over now most of the youth are earning .
By Ramdas Pawar, Sales/BD Manager, Flex  | 11 11 2009 13:10:07 +0000
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Hello Ramdas, bcoz of higher disposable income price is not a big deal for young consumers
By pradhnya meshram, Sales Executive/Officer, Tata Communications Ltd  | 02 17 2011 07:27:16 +0000
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If youth being satisfy from product than price is nothing matter e.g. they can expend money in multiplex instead of theater
By amit kumar singh, Direct Marketing Executive, ICFAI university  | 02 17 2011 05:42:34 +0000
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If youth being satisfy from product than price is nothing matter e.g. they can expend money in multiplex instead of theater
By amit kumar singh, Direct Marketing Executive, ICFAI university  | 02 17 2011 04:50:01 +0000
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The young consumers are really well off today than what we were, when we started off in our respective careers :-). They are driven by tv, media, facebook and twitter trends. so if they like it (and peers like it too )they will do everything to have it. price is immaterial, it is the power of the purchase
By chitra bannerjee, Consultant, Shining Consulting  | 02 14 2011 07:37:27 +0000
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I think in India majority of the youth are from middle class family and because of that they are more concerned about the price they are paying for a product.They go for big brands of high price only when there is a big offer or discount, For eg: 2 levi's jeans for Rs 1000.
By Kavitha Shankar, Sr/Principal Coresspondent, ABC  | 11 11 2009 13:14:05 +0000
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