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Topic : Quality Is A Myth In India....
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Created by : Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 08 25 2010 09:17:09 +0000
Industry : IT ServicesFunctional Area : Quality Management(Operations)
Activity:  6128 views;  last activity : 11 09 2011 16:22:20 +0000

The Indian products and manufacturing techniques are never upto the global standards. Why are we unable to sustain against global competition???? Our mindset towards quality is not at all encouraging.

Indian attitude of "chalta hai" which leads to an undemanding customer which in turn lets people get away with substandard products and services everyday we see some or the other sting operation on adulteration.

So, is quality a myth in India?

 
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Yes Vs No
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Top Argument
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Yes its surely a myth in India & thats the reson we dont have a Microsoft or IBM from India...we have millionaires but not companies that can go global..take any name be it Mcdonalds, Reebok, Nike, Shell..its just beyond Indian capabilities and the reason is lack of outlook and a well defined vision.

Here individuality matters rather than corporate success. Customers never get what they are promised for & they are cheated every now & then.

So, quality is a myth in India.


By Meena Deshmukh, Product/Brand Manager, Videocon Inds  08 25 2010 09:29:03 +0000
 
Top Argument
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I think you might have heard about  "The Mumbai Dabbawalas" where they provide food for companies, small industries,homes etc., and you know they are comming under sixth sigma company. When they can do it why cant others. I feel Quality cant be considered myth. But people in india have a mindset of earning by cheating customers but they are not ready to build trust and work towards Quality. If they know the value then they are for ahead of other countries.


By Gururaj Nigale, Manager, Strategic Outsourcing Pvt. Ltd  01 12 2011 18:09:39 +0000
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Quality: - excellence superiority class eminence value worth a feature.

What has money got to do with all the above?

A brand is a quality conversation of an individual or group of individuals accepted, respected acknowledged and valued across the geographical boundaries; be it a product or service.

Quality is the sophistication of one’s consciousness (conversation language etc), the ability and stability to deliver communicate to an individual or group of individuals (global.

Where does money get into the picture?

Money has the capability to buy (exchange value) a product or service, does this purchasing power of money make (transform) the person to a quality person?

You can buy/steal (china) all the books tools equipments the lab that Einstein worked with. So you become an Einstein?

Quality is a human feature.

Quality products are costly since to create a brand and run it requires quality people, they are fewer in number(s) so have higher demand that is why quality products are costly.

 


By Joydeep Dasgupta, Business Development, New Horizon  | 11 09 2011 16:18:15 +0000
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In India, Quality is understood as cost escalating.

Is understood as a stamp or certificate or showpiece.

Is at best applied on comparatives.  Low invest into R& D is as well an associated symptom.

At best it gets applied with pressures that clearly state it is well understood and willingly adopted.

Reason: Money is primely treated as 'The Goal', and is felt as much more important than how? which is the process. So long term is forever out of vision with all the focus on short term. 

Result: we end up as poor finishers or at minimum wavering on adherence.

Thanks for refer Meena.

I am happy the young generation agrees.

So we can at least expect course correction in future.


By Ravindra Sharma, Managing Consultant, CHEF-India  | 06 12 2011 05:31:11 +0000
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Quality 'WAS' a myth when i was born and still IS, in India of course. For all these years i never saw one or heard from anyone, talking about a quality INDIAN product. By def - "quality is absence of errors". If companies had taken this seriously (i.e implementing quality), would there be a concept of Service centers (damages/complaints)??!! The reasons behind: 1. The SYSTEM: Education? this is what i see. 4 schools within 1 km. hardly the size of a 2BHK yet titled HIGH schools. kids carrying bags like bulls. What did they mean by HIGH? wheres d play-ground? Who gave them a license? They managed to make it look 'posh' from outside which def brings in revenue. but is there a ROI for d student?! Retail? Today, we see products that are 'Designed-for-the-DUMP'. Look around, u will see TWO types of products/markets : Vibrant & Flashy ones, & less vibrant ones (traditional Indian ones). The Vibrant ones are 'made' delicate and housed into a single unit, therefore wen u drop or hit it, u ill have to change the whole unit. Eg: Stylish integrated Car Headlamps. On the contrary, less vibrant ones, although render a similar quality, are less marketed and eventually die out due to the aggressive market-share rivalries. India is behind rapid globalization but at the cost of neglecting its own strengths. Quality Standards are illegally bought. So, the word QUALITY is limited to their websites and product brochures. When the whole world is advancing with 'Technology', India is still behind 'low-cost(& harmful)mass production'. With Technology comes increased quality and with low-cost : 'diluted' quality (or No quality). Agriculture is India's one biggest strength. But Strangely, it has become a curse these days. (Just google 'endosulfan victims'.or Refer: http://www.ejfoundation.org/pdf/end_of_the_road.pdf) India is surely competing for quality, but ultimately ending up with defining a new low-quality standard because of its loose check. 2. The PEOPLE: Unfortunately, most consumers prefer CHEAP products to Quality products.(Remember piracy?) In fact, we have the credit of bringing worlds few cheapest items. May be the Indian market demands such things, but the whole point is: are we at least getting that cheap's worth in return? I believe quality is a myth in India, because, I know theres NOT going to be a strict law anytime in the future,that curbs illegal buying of quality standards and differentiate REAL quality from FAKE. Because I know I can never have a CRH2 feel in India. I know U and I would still have to wash our hair with Sodium Laureth Sulfate, a possible carcinogenic!
By Prinu George, MBA Candidate, Garden City College  | 06 10 2011 09:08:13 +0000
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@ Riya,If India is an agricultural country than why is the stupid Government importing pulses from Canada? (MASUR DAAL) to be precise...


By konkan SINGHA, business DEVELOPMENT, SpeechWareNet  | 06 10 2011 07:33:08 +0000
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Yes, I truly agree with the Topic starter...:)
By konkan SINGHA, business DEVELOPMENT, SpeechWareNet  | 06 10 2011 07:05:23 +0000
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yes.. it really is a myth. Quality never existed in India. Education, Institutions, Healthcare, Aerospace, Food, Railways, Power, everything.. you can never see standard quality, forget about premier quality. Are our Railways have required quality? When do you think a train of 300kmph speen can be introduced in india? another 100 years? By then other countries would be using hovercrafts Our Roads are laid twice a year. Before monsoon and after monsoon. In other contries (developing along with India) roads are planned for 50 years. Electricity, I havent seen 220 volts reading on my stabilizer. In fact they never cross 190. Airports, National Airlines? ...list goes on.....
By Vinu Sebastian, Sr. Technical Lead, HCL Technologies  | 06 09 2011 20:15:06 +0000
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Quality is directly proportional to affordability. Quality is a luxury in a way.
By Raghu Kastury, Principal Consultant & Head of Strategic Business Unit - Retail & Distribution, Sundaram Infotech Solutions Limited  | 06 09 2011 19:33:45 +0000
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We believe in "getting the things done " instead of" doing the thing right"
By Ranjeet Kumar, Mech. Engg,Kurukshetra University  | 06 09 2011 18:15:24 +0000
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Even the so called TATA n MARUTHI produce below par products compared to even the japanese.
By phanindra , B.Tech/B.E. student, College Of Engineering , Andhra University, Vishakhapatnam  | 06 09 2011 17:25:21 +0000
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lets all of us ask ourselves one question, how many of us really pay for quality, a quality product is a little more expensive always as to maintain quality we need to give the necessary input in terms of good quality raw material, workmanship etc. but sincerely speaking how many of us understand this and pay that extra buck when it comes to purchases


By Atul Joshi, CEO/MD/Director, Lions Alliance General Trading Co  | 10 05 2010 05:08:17 +0000
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Not only in india its a myth,,, every where it is.
By Ravanam naga durgesh, Junior engineer, Ericsson  | 10 02 2010 21:15:07 +0000
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ms. meena, you are talking about infrastructure requirements not quality. even in india, we have story of infosys and wipro,reliance group and tata group that persevered by one dictum of quality. nike and rebook is made in china and stamped as usa at the china port itself. ive sen indian mcdonalds - total total waste
By V. Srinivas, Freelancer, Information Technology  | 10 02 2010 15:40:03 +0000
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Yes. I agree with you Nehajee!


By Dr.G.S.Rama Rao, Freelancer  | 10 02 2010 03:11:11 +0000
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Yes, more than a myth, quality is a luxury in India.
By neha singh, Content Editor, Avestia Corp  | 10 01 2010 16:16:02 +0000
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It is a myth.

 

Global standards: By definition global standards change from place to place. EU according to BRC Global standards describes in a different way (seehttp://www.brcglobalstandards.com). Where as US according to (http://gsi.nist.gov) may define in another way. 

There are many categories and criteria to determine actually If a product or a manufacturing technique has to be considered to be of Global standard.

Coming to Indian scenario, India was not an Industry based economy. We were agriculture based. It is only recently that we are going global slowly. And our service industry which contributes close to 60% of the Nominal GDP has come to this stage not over night but over time.

And about products, YES, We Indians are taught to adjust ourselves in any given situation. We are used to it. We do not like pointing out flaws. We underestimate ourselves to a very bad extent whether knowingly or unknowingly.

Indian products or services or the Manufacturing techniques and standards can reach up to the Global level when WE start to question these aspects at each purchase stop, In each Newspaper, each Politician and each Businessman. 

 

When we are educated enough to understand "what is coming from where and how", Our products or India as a whole can become Global. The reason why I supported the argument YES ITS A MYTH is because its ONLY and ONLY when we are educated and enough aware of what is happening with the companies and their products, they can be of Global standards according to any definition. 


By V B Sree Krishna Dutta, Knowledge Management, Deloitte Touche Tohmatsu  | 10 01 2010 11:17:25 +0000
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Before it was Not, but now Yes, it is a myth in India. Where ever u see there is a mixing... There is no quality in any commodity you take. Vegetables are grown by using pesticides and antibiotics in agricultural soils (Read More), all our groceries are mixed. The quality food are exported and we are left with bad quality one's. In todays scenario, the quality food is out of common man's reach. Expecting a good quality is actually a sin in India....


By Chandra shekhar, Technical Writer/Quality Assurance, CMMI 3 Software Company, Hyderabad  | 10 01 2010 07:07:12 +0000
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I Agree.


By Harish Vadgama, Proprietor, Self , Freelance  | 09 23 2010 06:49:16 +0000
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It is not that there is no awarenes about quality.

My problem is that by and large "Quality", be it in our Work, Products or Attitude takes a very low priority.

"Sastha Karo; Jaldi karo aur Quality nahi mili to chalega. Kuch faraq nahi padta"... is our general way of life. Look at the CWG games daily incidents and it gives you the whole picture.


By Harish Vadgama, Proprietor, Self , Freelance  | 09 23 2010 06:39:29 +0000
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Yes the greed of political as well as business community in India is the big hurdle to maintain Quality of life as well as products. The high degree of individual concern and corruption are purposely retained in our system by our ruling class which includes the business tycoons, political looters and beaurocrats.
By Shailendra Chauhan, Dy. General Manager, POWERGRID  | 09 23 2010 05:07:01 +0000
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Yes, indeed and the reasons are not far to find. Main reason is "ourselves". We the consumers who do not even bother to ask a question, check the packaging, expiry date or even a bill for the transaction. Then comes the government whose lack of initiative in enforcing quality fills the coffers of the ministers. Last but not the least is our education system where asking questions is frowned upon and mindless memorisation is the norm of the day. This leads to a culture of robotic existence with hardly any investment or devotion to R&D.


By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 09 22 2010 18:04:52 +0000
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Yes, Quality is a myth in India, 'coz it can be seen very clearly the manufacturers are not at all making goods to compete global standards. Moreover if any quality product is been made, it just exported out of the country like flour n all that related stuff.

They never let in the quality products in the Indian market, n that's how the consumer in India faces the problem like food adulteration and very poor quality products from other manufacturers.


By Siddharth K Arora, Freelance Web & Graphics Design Professional  | 09 22 2010 06:10:15 +0000
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Yes...Quality is still a myth in india in general perspective not because we cant produce quality products but because we lack in Discipline & efficiency.

There is a lot to be done in this area to achieve but mainly is the awareness & strict norms.

The best example is CWG if we consider it a "product"....we have spent a fortune over it & now we may have to be ashamed of it.

 


By Dr.Zubair Irshad, Project Management/ Construction management professional  | 09 22 2010 04:49:50 +0000
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on looking at the present scenerio of our country quality seems to be a myth only...as we are a developing country most of us generally go for quantity & compromise with the quality..& our this mentality is being exploited by higher authorities..but even then i have to say that conditions are changing drastically and we are improving at a better speed...
By Ranjit Nair, B.Tech/B.E. student, jodhpur institute of engineering and technology  | 09 21 2010 18:34:41 +0000
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Yes Meena, we are not quality conscious people at all. We struggle so hard to make ends meet that quality is a luxury most people can't afford.


By neha singh, Content Editor, Avestia Corp  | 09 21 2010 17:42:19 +0000
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Of course, it is a myth in India still. But there are Organisations who have raised their standards in last couple of decades. It is to be understood that without quality no Organisation can stand tall for years. Awareness is required among the consumers to raise their standards. Unless and until consumer demands quality, nobody will come forward to offer. Today it is buyers market, not seller's.


By Gouri Shankar Patnaik, GM (QC),  | 09 20 2010 17:22:58 +0000
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MS Shivangi, your overlooking something, talented Indians are able to demonstrate their talent on technology which is "western" under western "Leadership", Top Management of IBM Microsoft are all AMERICAN Full STOPS

How does American standard augment our standard, I have worked with Americans, we are few Millennium behind, somewhere in Stone Age!!

Americans have trained Monkey to fly rocket (Apollo Mission), they can train few of us; I am American trained, Stone Age people are Homo sapiens!!


By Joydeep Dasgupta, Business Development, New Horizon  | 09 09 2010 06:59:14 +0000
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Thank you Meena for the Debate.

To have global enterprise like Microsoft, IBM, we need vision true, the money is there true, we need to have people to back it up, to execute, to appreciate, to nurture, to grow to reach out, to make it happen, provide the space. It’s been baniya’s who are dominant in the Indian Business theatre, which runs on contacts mama, kaka, phupha, sala, Politian, goons, prostitutes, rakhel etc. local business men in US, UK to use all of these combinations, nothing good or bad, it’s a game of making money. Well if you want to be a global player, this combination does not work very well.

English is neither our language nor the technology that Microsoft and IBM or others are producing, when we are not the creator of this technology nor the language is ours, how can we ever create a better global organization? We can’t it’s not our natural frequency no matter what attitude I put it’s unique to me. Manufacturing process and technique can be copied not personalities.

Mumbai dhaba wala are Six sigma in delivery timing not in the quality or standard of food. An American would never swallow one gulp of what comes in the dhabawala lunch box.

"Quality stems from language", attitude is an act to achieve target. To learn understand and master anything is this world (Universe) you have to be passionate, passion knows no boundary, Passion is a human attribute, less understood in India. Such people are very obsessed with what they do. Providing proper training mentoring and guidance, we can also have global organization from India.

The world never lacked resource, be it the Taj, Great Wall of China, Red Fort in Delhi, Pyramids in Egypt, Worli Bandra sea link in Mumbai. Listening and communication are the key tools, Channakeya neeti, is for running  a state, not an organization, however today  in a very connected world this is like  fooling around where people can very easily come to know what’s what.


By Joydeep Dasgupta, Business Development, New Horizon  | 09 09 2010 06:57:29 +0000
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Yes
 Mr.Badri, you are absolutely correct and moreover this is the reality
in our buying behavior.
 Friends I would like to share my experience with you. For any new
projects, whether related to government or private, quality products
will be specified in the project specifications either by the govt.dept
or by the project consultants in case of private projects.Once the
project is completed and that will be handed over to the respective
users/promoters/dept. After some years the projects may need some
maintenance work and for which the cheap quality products are used, of
course the products life may last up to, say one or two years.   

Why this is happening... the reasons are that at the time of project
planning finance is arranged from the financial institutions in the case
 of private projects and the govt arranging finance in case of its
projects. Kindly note that since there is finance available during
project promotion and hence they are using initially quality products.
When it comes to meet the later stage maintenance work they opt for
lesser quality products due to the financial constraints.[ project cost
is planned and approved ]

Further, sometimes in case of budgeted new projects they prefer products
 with normal quality due to cost conscious.

In view of the above, we have quality products as well as less quality
products and depending upon the necessity/requirements basis products
are selected.   

I could not understand why America is ........referred here...

Anyhow Happy Debating friends...


By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 09 04 2010 18:09:27 +0000
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The level of Quality for the goods manufactured/services rendered in India follows a continuum that encompasses all the way from low quality to high quality. Price being a major consideration ensures that there are always various market segments that are focused more on getting the goods/services at a lower cost which implies that it is difficult to always get good quality. Additionally, there are other segments which focus and demand high quality.

Thus, quality is perceived and delivered appropriately by the Indian manufacturers/service providers as per the market segment requirement.......


By Badri N Srinivasan, Head - Quality, Valtech India Systems Pvt. Ltd.  | 09 04 2010 15:29:37 +0000
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It is interesting - is quality a myth?  Before, I place my views, a word about my background would be in order.  I have more than 40 years of experience in various facets of management, out of which 5 years were in Consulting and 3 years in auditing systems and processes of companies as an ISO 9001 QMS Auditor.
From my experience as a Consultant as well as an auditor, my experience is that Indian entrepreneurs are neither quality conscious nor customer focussed. I stopped my ISO Consultancy because I found either the top management was not interested in improving quality of their products and services, or the middle management scuttled all initiatives.
This is also the trend even with those companies who are ISO 9001 QMS Certified.
No doubt, despite all the brouhaha about India making strident progress in all spheres, it's industry is still least quality conscious.  My feeling gets strengthened because  for one Infosys, we have hundreds of thousands of Satyams.

It is interesting - is quality a myth?  Before, I place my views, a word about my background-  I have more than 40 years of experience in various facets of management, out of which 5 years were in Consulting and 3 years in auditing systems and processes of companies as an ISO 9001 QMS Auditor.

 

From my experience as a Consultant as well as an auditor, I found Indian entrepreneurs are neither quality conscious nor customer focussed.

I stopped my ISO Consultancy since I found either the top management was not interested in improving quality of their products and services, or the middle management scuttled all initiatives.

This is also the trend even with those companies which are ISO 9001 QMS Certified.

No doubt, despite all the brouhaha about India making strident progress in all spheres, it's industry is still least quality conscious.  My feeling gets strengthened because  for one Infosys, we have hundreds of thousands of Satyams.

 


By Surendro Sahoo, Freelancer, Management & Strategy Consulting  | 09 04 2010 14:08:49 +0000
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Any organisation wants to be branded as a Quality Flag owner and get ISO certificates, but actual Quality maintanance is minimum.The ISO certificate issuers happy with thier annual FEES.
By R N Bhattacharyya, Freelancer, Freelancer  | 09 04 2010 06:33:36 +0000
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I could not decide to take which side unless I saw the argument that our attitude towards quality is the reason that we do not have Microsoft and alikes in India.....that is the clear result of our chalta hai attitude.


By Vivek Singh, Project Manager, L&T  | 09 04 2010 03:59:55 +0000
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Here the question is quality. All industries in India are having talented, skilled, and well trained engineers or manpower only. In the absence of technical knowledge or know-how they can not start manufacturing. But whether they are giving products with the required quality which is material here.

Some reasons I have indicated below, apart from this another cause is the buying behavior in India. Our market is price oriented, every one wants or seek lowest prices for the products they need including the government purchase procedures through tenders. HENCE TO SUITE THE PRICE, PRODUCTS ARE MANUFACTURED AND SUPPLIED.

For example, the seller says a price of Rs. 2000 for a particular or any product that he deals to his customers. Now do you think the customers will make the payment Rs.2000 and buy the product?... See, first the customer will look at the product from all angle and after a pause, he will slowly ask whether it is a original or duplicate....  sometimes in case the seller is in a good mood he will not react in a bad/rough manner.... after all the seller wants business....

Then the buyer will start bargaining... he may ask for Rs.1500 or something less than Rs.2000.... In case the price suits to the seller he may sell at the price demanded by the buyer....      

Friends, everybody knows about the DGS&D RATE CONTRACT WITH THE MANUFACTURERS.


By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 09 03 2010 18:29:38 +0000
0
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The name quality is still far away in India at least by 10 yrs.

People scoff on mention of quality . They are happy if the work is over and the job product stands the maintainence time. after that its not any bodys problem.

Even insistence will not work.or rather is diff to work.

There needs to be major brian washing for India to be proud of quality. 

If that succeds India will be on the top of the world


By Charles davison, Project Manager, Douglas OHI LLC  | 09 03 2010 13:21:23 +0000
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Natteraja I agree on your point of view also.


By Rathin Deb, Advisor and retail consultant, currently as Branch Manager, Tower Infotech Ltd  | 09 03 2010 08:45:01 +0000
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The fact that India has till now not been able to produce a puerly indegenous gas turbine even though gas turbines were developed more than 50 years ago in Europe clearly demonstrates the low quality standard of metallurgy in India. The fact that India has to depend on foreign manufacturers for industrial steam turbines, gas turbines, hydraulic governing systems,etc ectc demonstrates that inspite of the government claiming heavy investments in the R&D sector, all this is futile because of the low industrial standards in India. Someone mentioned that Math standard in India was the highest in the world. I dont know what he was comparing with. Considering the fact that pure science & mathematics courses in India are given far less priority & infrastructure, it is no wonder that we are not able to make innovations.


By K.R. Manish, Mechanical Engineer [Mainetenance], NTPC  | 09 03 2010 03:59:47 +0000
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I could not accept with your views fully, however I could understand the concern on the quality. The main reason is the difference in manufacturing process.

In case of MNCs, the entire production process has been controlled by fully automated with micro-processor basis, and so they are able to attain the quality standards and high precision as per the relevant specifications. Where as in India except a few, the manufacturing process is manual or semi-automated and hence we are not able to get the desired quality standards. Another main reason is that our work force who may object the introduction of automation system in our factories on the ground of fearing they will loose their jobs. In India there are companies producing quality products.

Thanks for the referral Ms. Meena.

 


By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 09 02 2010 17:27:30 +0000
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thats not fair.. we have ICICI,Reliance,Cafe Coffee Day growing...Barista growing global,
By blisson antony, Branch Manager/Regional Manager, Barista Cofee Co Ltd  | 09 01 2010 11:43:13 +0000
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yes, myth when its concerned with common people and products for mass consumption we usually...more so often we have chalta hai atittude...


By priyanka pushparajan, Asst. Editor/Editor, Aramuc India Ltd.  | 08 31 2010 15:58:58 +0000
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There is compromise on quality when products of mass consumption are manufactured,so that price is on the lower side to attract more consumers to get a voluminous sales figures. Quality is compromised also by few people who want to earn quick money by cutting their cost at the expense of gullible public.So it becomes the onerous responsibility of the buyer to use his prudence before buying prudence by purchasing Branded products,or products having quality certification.
By s.baalu , Consultant, XYZ LTD  | 08 31 2010 13:40:42 +0000
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look i agree with meena that we don`t have all she says big names i world market but why because here quntity is more then quality like china but in china govt.is not sleeping.
By VEERINDER SINGH(B-P.VIHAR), Associate/Senior Associate, BHART CAPITAL SERVICES  | 08 31 2010 11:29:20 +0000
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Math Standard in India, Highest In the World , May be we dont have IBM , Microsoft , Intel but depends on Indian Professionals from India. Companies and Corporates are about Innovations and Ideas.
By sunny dhabhai, Network Planning Engineer, Aura e Solutions PLC  | 08 31 2010 10:30:16 +0000
1
0

I agree with you. Somehow we as Indians on the whole lack the discipline and the "Killer Instinct" required to enforce strict quality control needed to compete with international brands. The general attitude of "Chalta Hai" seems to be inbuilt in us.

No doubt there are brand leaders who are achieving this but they are too few by far for India as a whole to be recognised as a quality conscious country. 

 


By Harish Vadgama, Proprietor, Self , Freelance  | 08 31 2010 07:13:06 +0000
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the quality of education is deteriorating at an alarming pace......... with the addition of large no: of seats in NITs & IITs at the graduate level, without looking into the necessary infrastructure, there is an acute shortage of competent faculty as well as a dearth in the no: of job opportunities.........


By K.R. Manish, Mechanical Engineer [Mainetenance], NTPC  | 08 31 2010 05:11:06 +0000
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Quality is being compromised everywhere from education to jobs, from day to day products to highly important life supporting products like medicines. It is deteriorating day by day. As a student I can remember 3-5 years back things I used to trust closing my eyes, now it is not the same. Specially while employing the candidates, more attention is paid on the QUANTITY paid to get that job den the quality (ability, honesty, interest). In jobs where real interest and sincerity is required lazy and irresponsible people are hired. Is this not a compromise on the quality?????


By Akshata , MBA/PGDM student, SMU  | 08 31 2010 04:30:46 +0000
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In India in the name of education reforms we have made it easy to pass an examination and obtaian a degree. Even for 10th Grade we had question papaer paterns following 60% multiple choice questions where you just need to choose one answer out of 4. How can you judge a students knowledge by that? Even an illiterate can pass such examination. Teachers in such cases instead of teaching subjects will teach how to choose answers and get through. todays students thus do not have adequate knowledge of subjects, they do not have writing ability also. practice of giving honorary doctorates to politicians and others has resulted in demoralisation of genuine learners. One need not go to universities and study to obtain degrees. A day will come under world dons will be awarded with PhD's for their life time acheivement " on themes like " how to multiply money";"how to become rich wthout money"; how to murder people and get away from law"; how to win elections with money power"; how to win elections with out money"; "how to take control of a country without being in politics". Our relegion and practices also help such activities. We have underworld dons who have succesfully become people icons through donating funds to temples or producting Films and so on. So you dont need any education in this country to become successful in life and in any field.
By K LAXMINARAYANA RAO, Freelancer  | 08 31 2010 00:53:13 +0000
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The argument "quality is myth in India" was true in last decade. but now due to increased competition and consumerism, our firms are contnuously innovating on quality and cost equilibrium.
By shrikant shridhar kokate, Executive- Retail Sales, ICICI Pru AMC  | 08 30 2010 14:18:09 +0000
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Two challenges that are relevant in the Indian scenario are  large workforce which is  unskilled and uneducated. Lack of  focus on R&D and BPR.  Today majority of manufacturing firms though are aware of the need to focus on these two challenges, they are unable to invest enough to improve on them, unfortunately in our market context even the consumer expectations are so rationalised on quality grounds that our markets are flooded with sub standard quality products - especially the rural markets where consumers too are not literate enough. So YES as of now quality is a myth in India


By Niraj S Kakkad, Manager - Wealth, Investascent Wealth Advisors Pvt Ltd  | 08 30 2010 12:07:15 +0000
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i agree with Meena with discretion that has bee created by big players.They have created a force of retailers.


By Mohammad Bakhsh, Consultant(Civil), Rail Vikas Nigam Limited  | 08 30 2010 06:23:47 +0000
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If we recollect even the public sector has given us good quality products like EC TV, HMT watches, tractors, Uptron TV, Optel in MP which gave quality microwave ovens & optical fibers. All these public sector companies could not continue due to red tapism, corrupt bureaucracy, political interference, etc. BSNL if we agree had suffered due to too much of political turmoil. There are several units in India which are exporting good quality product & services. We need to start accepting that any thing which has be of quality needs disciplined attitude and action.
By Sharad Tiwari, G. M. Marketing, News Today  | 08 30 2010 05:54:52 +0000
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As the matter of 'QUALITY', it can't be evaluated on the scale of country, this is something which depends on person wealth & budget. It is unfair to say that Indian are less quality conscious bcs. 1. Who doesn't want to have a branded cloth& food. 2. Who doesn't want to have a good school for their child. 3. Who doesn't want to have a good flats & vechiles. But what matter? it's all money. If you are not paying upto mark which is lebelled, you won't get it. So strictly I will say to lebelling "indians are less quality conscious" is not fair, it has nothing to do with the mass, it varies person to person. Tapan Kumar Lenka, HDFSchool of Management, Bhubaneswar.


By Tapan Kumar Lenka, student, HDFSOM  | 11 08 2011 19:24:53 +0000
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no...... i don't think so....that quality is a myth of india.... 70% land of our country are agriculture based .... and now new generation are more concious about quality.... and here people are not ready to sacrifice with the quality and likewise producers are also attentive regarding quality....
By Riya Bhati, B.B.A student, Institute of Technology & Management,Gurgaon  | 06 09 2011 17:17:36 +0000
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I support your views Srinivas garu. 


By Dr.G.S.Rama Rao, Freelancer  | 10 03 2010 01:55:42 +0000
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at the end of the day, with so much competition, it is only quality that will prevail. quality, in the long run is the cheapest way to get a job done.
By V. Srinivas, Freelancer, Information Technology  | 10 02 2010 15:07:13 +0000
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Yes, I agree with you Malladi garu. The indigenous  quality lacks recognition in this country as of now. This is really  a sorry state of affairs.   Yet, in spite of all this bitter reality, we should not run away from the quality.


By Dr.G.S.Rama Rao, Freelancer  | 10 01 2010 10:19:14 +0000
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Quality is "Sustained Perception" in the minds of the consumer. By this what i mean in total is that - customers see Quality as what bests suits their usage and the outcome expected of that service or product. If we analyse a life cycle of a loyal customer, the only thing which attaches him for the period or detaches him from the brand is, when his perception about the product reduces beyond the minimum acceptable levels. THis is beautifully described in Marketing as "Cognitive Disconance". The variants available in each product category in market today, the quality is maintained to cater to a certain segment of market and not beyond that. Ina diverse country like ours, we are actually moving towards "consolidation of Processes and the Stratetigies that underlie them". In such a situation, the best way to control Quality in each delivery of product and service is to "Retain Customers" and nurture / motivate them to become more loyal. 


By Sumeet Saluja, Sr. Manager, FIITJEE Ltd.  | 10 01 2010 06:27:13 +0000
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Though I  agree with Malladi at the same time India is quite capable of making the better than the best of products. Unfortunately we are new to industrialization and every body first wants his/her pocket to be filled in particularly the promoters if filling of pockets become the last on the list the entire world will not be able to compete with us.


By Rathin Deb, Advisor and retail consultant, currently as Branch Manager, Tower Infotech Ltd  | 09 23 2010 10:09:56 +0000
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No not at all, the best quality produces companies has operational manager from India We lacking due to Goverenment policies
By Shyam Kumar Singh, Leadership Role, ICICI Bank  | 09 23 2010 07:09:31 +0000
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Agrees with Mr. Joshi, but still if we talk about quality, it varies from Industry to Industry, if we look at IT sector, Indian IT Giants are always known for delivering high quality efficinet software worldwide, but in other sectors its only after LPG reforms or after 90's we got exposed to international market and their competitive landscapes....to get things on right track it always takes time....I think we need some more time before concluding that "In India quality is a myth"
By Vishal Mishra, Strategic Account Planner, Dun & Bradstreet Information Services Pvt Ltd  | 09 23 2010 06:49:00 +0000
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it will be a myth if we continue to do things like we are doing now
By Atul Joshi, CEO/MD/Director, Lions Alliance General Trading Co  | 09 23 2010 04:29:32 +0000
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1

Quality becomes myth if it is not recognised or applauded or hailed posthumously.

It is not that we r not producing qualitative products but it is the recgnition. Kalankari works, Handicrafts, Art works likewise other products foreigners come to India praise,collect and preserve them in their collections..

 


By malladi madhukumar, Senior Manager- Marketing, Cement company  | 09 21 2010 23:58:35 +0000
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cant be always....then how infosys ,cts ,tcs stay one among 10 most biggest company in world.


By christin varughese, Assistant Systems Engineer, Tata Consultancy Services (TCS)  | 09 20 2010 06:48:32 +0000
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Mr. Charles Davison,

You lamented that the works are over , people does not worry about services. It is not existing In India. It is also existing in US, UK etc. I can give ample number of my personal experiences. For instance, When I bought a Palm top, the LCD got broken . I wanted a LCD from Palm USA. REPLIED GOT WAS THAT THEY STOPPED PRODUCTION OF PALM. It was costing about $ 500. Just because of LCD. I CAN NOT THROW IT OUT. But, however, I got a duplicate - China made -from Hongkong. Like this, I can quote lot of experience. Its all futile.

For  the Country , the Size & population, it has achieved a lot in quality.It is not necessary that everything needs to reflects other countries way of doing. India's way of achieveing things you & I can not follow and understand.


By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 09 04 2010 15:27:34 +0000
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I feel that ever since India has achieved independence, it has always succeeded in every field possible and has become one of the fastest growing economies in the world.And to maintain this elevated status in the rat race ,India has concentrated on an important factor which is "quality". With the establishment of Quality Council of India and similar , india has always stressed on quality.So I feel as the years have gone by and since importance of globalisation has been realised,india has definitely changed its outlook towards the world to consolidate its brand image. hence quality is no longer a myth in our country
By Seema , Partner/Principal/VP, Angel Associates  | 09 04 2010 12:34:49 +0000
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really not good quality product are delivering to us. consider coffee powder we are using is not pure only waste leaves are used for making.But good quality products are exporting to other countries
By ramya , B.Tech/B.E. student, Mepco Schlek Engineering College, Sivakasi  | 09 04 2010 12:02:22 +0000
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y several indians' efforts are there behind ibm/microsofts success.so in a way the quality they possess is due to some talented indians.
By phanindra , B.Tech/B.E. student, College Of Engineering , Andhra University, Vishakhapatnam  | 09 03 2010 13:18:08 +0000
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i dont agree, its we the people who detoriate the quality, yes IBM and Microsoft is nt frm india bt the developers are from India...recession is hit the most in the countries frm where IBm and Microsoft have come, bt in india its insignificant, cos we are foremost agriculture based economy, 70% of our economy is agriculture based, and its our quality tht is being exported all across the globe, may it be in the form of product or human beings in terms of professionals
By shivangi , senior account manager , Radio Mirchi  | 09 03 2010 10:29:22 +0000
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No i dont think so everwhere the situation is same see we Indian always spread only drawback. If quality is a myth in India why all the major fortune 500 companies is coming to India & we are receivining FDI & FII from all the major countries across the world. we need to improve our conduct & behaviour than only we judge the situation. Quality with Right quantity & right approach lies in India bcoz of certain policy we cnt judge india
By Tejaswi Dubey, CEO, Aastha HR Solution/www.aasthahrsolutiuon.com  | 09 01 2010 11:05:52 +0000
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meena i do agree with you but if you see from a different point of view ,IBM is the largest recruiter in India, There are lot of other economic issues in India. America is a developed country but Indian is still developing. Our companies are doing well in untapped markets in Nigeria and other African countries. all the companies name that you have given, are American company, at the same time how many Japanese companies are known world wide(apart from Sony), even after that we can't raise question regarding the quality of Japanese products. i think only because of conservative mindset and risk aversion quality are not allowing Indian companies to go global. or else we could have also nike , IBM, microsoft      


By biswajeet khuntia, MBA/PGDM student, siva sivani institute of management  | 08 31 2010 13:59:46 +0000
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On the Contrary, An Indian resource has much more skills and higher capability to conduct an in depth Analysis on Quality aspects and dependencies of Product Life Cycle and various critical parameters and product brand sustenance w.r.t. Quality. Fact that Chinese firms in India are now deploying Indian resources in there homeland to improve productivity, Quality and profitability further with a long term vision proves the Indian capability in diffusing this myth at an infant stage. Contribution to the Quality standards as well is very critical and significant that the US and European standards Committees have acknowledged the Indian Industry and the resources for their ease for adapting and complying to the needs. The problem lies in the perception. If the product is viewed from the Western eye, the Cost of Quality is justified but when seen from a Chinese eye Re-engineering needs no spending on Quality. Indian Industry and consumerism is somewhere in the middle and can be sorted out for many products. Market dynamics decide the Quality service or product that the consumer gets. It is clear and decisive invasion of Quality and largely the consumer knows why the quality is rejected to him. Things are going to be different in the next wave, though!!
By Praveen Kumar Kambhampati, Senior Business Consultant, Netadwise Solutions  | 08 31 2010 07:09:33 +0000
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I do not agree to you Meena. Quality comes at a cost and it is upto the company to decide who is going to be their TG based on which the product or service is designed.If you see that most of the engineered products are designed to be productive or work normally till a specific period of time for e.g. cars today have an approx lifetime of 5 years after which they should be replaced, it is not because of the lack of quality but to ensure that the customer goes for a repeat purchase at the end of the usable lifetime of the product. The majority population of India is very price conscious and hence a trade off is the generally followed path.Look at Khadim's, Sreeleather & Bata..the only reason why Reebok and Nike do well in India is because of Indians having a high perceived quality opinion of imported products. The general assumption is that "Imported + High Price = Good Quality Product". If Indian services were not good then why are the people and government of US, UK etc so scared of Outsourcing to India, it is simply because of the delivery of the highest quality at the lowest price. 


By Ayan Biswas, Cluster Manager, HDFC Standard Life Insurance Co Ltd  | 08 30 2010 19:46:46 +0000
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The time is changing. New generation companies are more quality conscious. & many Indian companies made their brand image also i.e. Wipro, Infosys, TCS has done great job in the regards. Many Indian companies known for its quality standard & services.


By Vipin Bhasin, Private Equity/Hedge Fund/VC-Manager, Indian Investment Co.  | 08 30 2010 18:09:37 +0000
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I do not endorse the view that 'Quality is a myth in India'. I say this because Quality is seen and demonstrated by a lot of organisations across products & services alike and are well respected by the world leaders. TVS is a well known anciillary suuplies organisation supplying to all the leading Auto cos across the world for top brands which we drive even in India today. All our IT cos are feared & respected because of the quality of the service they provide. Managers of cos like HUL have been given precedence for overseas posting because of the fantastic work they have done in servicing the markets here. (read todays TOI report).

Yes there are some products which do give subordinate stuff, but these kinds are there in other countries as well. But these will also have to fall in line as the discerning Indian customer is more & more demanding today and these brands will fall by the wayside. 


By Prashant Welling, Partner/Principal/VP, Innotech Enterprises  | 08 30 2010 09:39:27 +0000
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There are at least 7 different definitons of what quality is.

For each of them the ISO standards have three levels of control of quality:

  1. Promise to deliver what you promise
  2. Promise to measure the quality before it leaves your production
  3. Promise to have a system that makes sure you deliver what you promise

Only one of the definitions is about customer experience of quality. Just like beauty is in the eye of the beholder, qulaity is in the eye of the beholder (customer).

If you want to build great Indian brands you need to know the experience of customer in the countries you expert to. Each employee needs to be able to see the products and service through the eyes of the customers. That includes a deep respect for other cultures and their surprising interpretations of quality.

 


By Kaj Voetmann, Senior Consultant, Beren  | 08 30 2010 07:13:14 +0000
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QUALITY IS NOT A MYTH IN OUR COUNTRY.MOST OF THE MANUFACTURERS OFFER PRODUCTS,WHOSE QUALITY IS NOT SO HIGH,FOR THE SIMPLE REASON THE COMMON MAN OR THE MASS MARKET CAN ONLY AFFORD THAT.MANY PEOPLE PURCHASE PRODUCTS BASED ON THEIR PRICE AND  A SMALL PERCENTAGE IS PREPARED TO PAY MORE FOR BETTER QUALITY PRODUCTS.WE WILL HAVE CONSTRAINTS ON SPACE TO MENTION PRODUCTS EXPORTED TO VARIOUS COUNTRIES IN THE WORLD.THESE PRODUCTS RANGING FROM FRUITS TO AUTOMOBILES GAIN ACCEPTANCE AND THE MANUFACTURERS GET SUSTAINED BUSINESS ONLY BECAUSE OF THE QUALITY.WE ARE A  CAPABLE NATION.


By s.baalu , Consultant, XYZ LTD  | 08 26 2010 13:15:43 +0000
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IN MOST CASES OF PURCHASES OF GOODS IT IS THRO CHANNELS & STORES WHICH CLAIM TO SPECIALISE IN THAT PRODUCT--BUT ALAS, WHEN IT COMES TO COMPLAINTS U R DIRECTED TO THE MANUFACTURER / SOME CALL CENTRE N U R LOST IN THE LABYRINTH OF RIGMAROLES--THE FELLOW WHO SOLD U THE ITEM HAS VANISHED FROM THE SCENE & U BATTLE IT OUT WITH THE MANUFACTURER WHO IS MILES AWAY--THE CALL-CENTRE GUY / GIRL ANSWERS WITH A AN ASSUMED ANGLOSIZED TONE INTRODUCING HIM / HER FOR 5 MINUTES N NEVER LISTENS TO U PROPERLY--IT IS PATHETIC--T.PATTABIRAMAN, SENIOR CONSULTANT


By pattabiraman , Head/VP/GM-Marketing consultant  | 08 26 2010 07:36:21 +0000
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I agree with your thoughts. In fact this is my opinion too. But I must state Quality is not a myth. For most it is an objective and a goal that manufacturers are attempting to attain.


By Nikhil Joseph, Assistant Manager - Marketing and Sales, Harmony Spices Pvt. Ltd.  | 08 26 2010 06:42:20 +0000
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No, quality is not a mith in India. But, you can say there is great disversity in products, which is essential to cater the need of customers with varied purchase powers. One has to be smart enough to see the quality of product.
By Bhoopendra Kumar Singh, Project Head, The Energy Resources Institute  | 08 26 2010 03:46:31 +0000
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Quality is not a myth in India.Take for instance,when one visits a shopping mall,one goes through various brands of clothing before finally choosing one.Every individual comes in contact with the term QUALITY every now and then...through advertisements,email marketing,banners...etc...
By shrikant , MBA/PGDM student, National Institute of Tourism and Hospitality  | 08 25 2010 15:34:55 +0000
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Indian products are need-based, suiting to the pockets of the consumers.So, we can not say that Quality is a myth. You can not assume an american / british standard as a base-line for our mass. Because those standards are aimed with higher GDP rate & standard of living. India does fullfil these standards where the Client is ready to pay the price.India's products are cost effective & serves the purpose. If we need a global standard( ISO - VERY FEW NATION FOLLOWS BECAUSE EVERYBODY HAS HIS OWN), India's buying capacity is to grow or we can say that the per capita income needs to shoot-up like what an american / briton gets in his life.So, council yourself what you need. Only few can offered to buy Nokia N96 / Nike shoe, BMW's but, most of us can buy Bata / Maruthi /tata cars. What I feel is that the products should meet the standards what the corporate system describes to fullfil the expectation without fail. It need not be something like JUGAAD that I read recently here.So do not dwell on quality as an imaginary entity. See that one matches the mass perfectly & remains useful for moretime.


By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 08 25 2010 14:34:03 +0000
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I agree with you Namrata. Indian people are now becoming more conscious for Brands and quality. They do good market reserch before purchasing any item and hardly compromise on quality. And companies also price their products according to quality. The best example is Nokia.


By Tarun Raj, Junior Software Engineer , Discoverture Solutions  | 08 25 2010 11:18:16 +0000
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People in India are looking for quality now a days. They are ready to spend more in order to have a quality product.This is being observed in almost all spheres of our life. Thus, in my view quality is not a myth in India.
By Suresh Prasad Gupta, Freelancer, Pharmaceuticals  | 08 25 2010 10:38:34 +0000
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indian peoples are very much quality concious. iand my friend has visited china and discussed reg. quality of a neckless till we are not satisfied with the quality.so in my opinion young indian youths are veryintelligent and quality concious. 


By satishk.shukla , Director on Board, saurabhagro tech pvt.ltd.  | 08 25 2010 10:30:50 +0000
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No, Meena ....I don't think that quality is just a myth in India. I feel that in today's scenario it is mostly on the quality that the companies are fighting. In today's advertisement also we can see companies more often speak about their quality standards that they are maintaining and that they are better than others coz of their quality. We can see from example of companies like nokia and airtel, they are costly then others but coz of their quality product or service they are surviving or are still in the list of best.

Ya, sometimes companies do make mistakes in maitaining quality but they also keep rectifying their mistakes. And the most cases of adulteration which are recently coming in news are not of those big companies that they are doing wrong practices but rather than its all of small people who are using the big brand names and in their name selling adulterated stuff thus spoiling the name of the companies.


By Namrata Pathak, Accounts Manager, American Express  | 08 25 2010 09:34:56 +0000
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