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Topic : Dynamics of Retail Marketing
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Is retail in India booming for employers or Consumer?

Created by : Shailena Varma, Logistics Manager, Target  | 05 21 2009 07:58:33 +0000
Industry : Retail Chain/LogisticsFunctional Area : Business Policy(Strategy & Execution)
Keywords : employee consumer retail retailing retail industry booming
Activity:  556 views;  last activity : 04 15 2012 23:42:24 +0000

Today everyone is talking about the Retail boom and reports also say that the last months sales is unusually high. With new government taking its position retail industry may see a FDI interference. But all this is good for the employers or the customers?

Who will benefit out of this, are all these reforms good for the consumers or employer.?

  
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Employers Vs Consumers
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I BELIEVE NEITHER EMPLOYERS NOR CUSTOMERS IN THE LONG RUN 

 No. of Retail outlets Between 1981-99 in United Kingdom came down from 56862  to  25800.Between 1970-80 in Europe about 4 lakhs  Retail shops were closed iN  THAILAND Big companies have seen growth of 40%.

There was adverse impact on 60000 small shopkeepers.

 

ULTIMATELY IT IS THE BIG PLAYERS


By REJI ISMAIL, SAP CERTIFIED MM CONSULTANTAssistant Professor, CHARTERED MEMBER OF CILT,AIMA ACREDITED FACULTY  07 02 2009 02:12:08 +0000
 
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its certainly consumers to be benefitted as it will enhance competition amongst the players, thereby price cuts

and more of discounts & offers. at the same time we all will see a kind of revolution for private labels so as to maintain the overall margin of the sbus.
By sudhakar singh, head retail department  05 21 2009 10:27:36 +0000
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Employers!!

They get the shop floor, they get to employ and train local talent which makes them a brand that locals are emotional with and at the same time when the brand or chain does any activity that creates a stir within the community the entire community benefits!!

Actually there is no debate here.. I feel that both the consumers and employers get to eat the cake and enjoy the cherry!
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 06 10 2009 14:31:34 +0000
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More retail organization, more fight for the consumers, more offers for consumers.


By Alok Sharma, Retail , Leading Consultancy Firm  | 06 10 2009 13:11:51 +0000
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i agree with sudhakar here...the boom in retail will help employment also, but more so it helps the consumers as there are so many in the line to open up their business in India, so one can see many discounts and price cuts and consumers enjoying global brands at affordable prices....
By Vijay Sharma, Logistics Manager, Reliance retail  | 05 21 2009 11:48:18 +0000
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I feel it is good for consumers, because more is the competition better options are available with the consumers. There may be a chance of drip in prices also. On the other hand it might not be that beneficial for the employers . i.e., retail industry people because they will have to give a tough fight to the competitors from India as well as from outside if FDI bill is passed.
By Shailena Varma, Logistics Manager, Target  | 05 21 2009 07:58:33 +0000
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