Is retaining sales easier than creating one?

As it is said a sale starts with after sales services.

In today’s market where the no of potential customers are beginning to dwindle where as the no of competitors are going up it’s very important to retain your existing customers. And that’s a really tough nowadays as your customer has been dealing with you & hence knows most if not all of you strengths & weaknesses. Thus their expectation from you keeps on rising every time & also you have your competition sitting there like a crocodile waiting for you to make a mistake.

I would summarize that its lot tougher to retain your customers but that’s the only way out as in this market where you could get your next customer from a reference from your existing customer.

Once we have done slaes we understand client and their buying procedure, their style of Negotiation, key decission makers and the most informers with the organisation. This knowledge help us to do a retaining sales easier than a new one.

Definately yes!! -- if you have not cheated the customer at the time of sale. If your products satisfies the requirement of the customer, he doesnt need to worry about investing into another product again for getting the same value as earlier product

Persuassion is a skill that a salesman prides on!

Retaining the first time buyer for REPEAT orders is a task because unless the product is able to create a sufficient demand that it empties the racks at a retail counter a retailer will not be interested in stocking the product. Also trade schemes would help the retailer to sell the product with genuine interest because the company is looking after the needs of the retailer!! If the demand is a created one, then the stocks would offtake at a much slower rate than anticipated. As much as the company depends on the frontliners to sell the products it also has to be sure of the product and its saleability, its strategy, the communication and the advertisement route for the consumers to DEMAND it. Sales can be effective or more if the company also is capable of carrying the communication to the ground level; for its activation and a direct consumer contact program which would spur the process of decision making and eventually buying!

If all of the above is in place, the frontliners will find it relatively easy to liquidate the product and retaining the first time buyer as a repeat customer. The whole process above also helps in CREATING new customers. So the entire gamut hinges upon the communication to the end consumer.