Is Reverse innovation going to take away dominance of Global brands?

Nope, it is just the knee jerk reaction of once dominant brands who enjoyed a monopoly and who doesnt have a market left because of a free world trade order. If a global brand is good in its own way, it will always survive under any circumstance.

Any company that has not thrown older design plans to dustbin and has the capability to revisit and moderate is well placed to achieve the objective. in this aspect a global brand that has an organised archive, is much more better placed and capable to take the lead. 

Thanks for refer Meena.

It will be of use . Please read VijayChandrasekar' blog, the Resident professor, for GE or his personal website. The one who mooted this idea to GE.

Its Not just reverse innovation I can say any organization should think that the product that they have right now was not existing two years back, Means You should think of new services that is not avialable now for the futureand more over major services are going for custimization means customers wants they name to print on or something like that. global brands are doing the same principles of innovation

Mr. Ramesh Kandadai,

What I understand as Reverse Innovation is a shift from the usual way of Innovation. As you see, normally, hightech equipment/instruments are coming from US/UK lab, suiting to High pocket guys. So, what GE's philosophy is to switch this concept to low pocket people, say considering India as a lab. In this case, it increases the purchase overall. Also, they hope that, the old guys customed to buy high pocket material will also tend to merge with the new innovation introduced by GE.Thereby, GE sustains its market. This is what GE is thinking lately.In this concept, GE is not planning to give up quality or new tech concept. All effort roled out in US lab will also be used in India lab.

Normally market/brand leaders give very little room for new entrants or small players to grow.They go all out to put a spoke in their wheel of progress,to stifle the new entrants.

No. I do not think so. Reverse Innovation, aims at bridging the gap between the developing & developed countries. In simple term, we can say, Innovations are made in developing countries to developed countries, contrary to what is existing now.

Basic ideology is to narrow the buying capabilities of say, West & East. This innovation does not sacrifice quality & the new technology. But, as foreseen, will expand markets globally through East to West. BY DOING THIS (1) THE SMALLER GROUP THAT BUYS THE, SAY, BRAND ITEMS will merge with the bigger group interested in  buying the reverse innovation items.(2). infrastructure starving countries (like India, China) gets better infrastructure now, due to thin new tech (3). countries confronting with economic / environmental concern can easily up-lift its face-values.

Thus, Reverse innovation, aims at controlling so many hurdles that brands are facing now.This is ,just , because of China's market of producing similar brand items at lower cost & west is left unable to keep pace with.

I don't think the dominance of the Multinationals will reduce. This will happen only if the behemoths become nimble and adapt quickly to counter the threats from new entrants with these innovations. Look how Coke has maintained its dominance in the Indian market by taking over Thumbs Up and utilising its brand pull to stay ahead of the competition. McDonald's has come out with a Veggie Burger and Nokia has announced that they are coming out with a Dual SIM phone at the mass market level with 2 variants.