Is Sahara's logo sponsership of Indian cricket team worth its salt?

purvi thnks fr yr comments. I as  brand manager is looking fr alternative channel of communication. wht me & my fraternity is looking fr some out of the bx thoughts. If u evr happen to visit delhi by train, u wll see wall painting of some dawakhana(kwak) frm kanpur, whts ur point of view on the same.

Anyway no offense to percept. tell me one campaign of percept whch hs a global(oops sorry india) impact.

Hi thanks for the compliment, to be in the advertising field you first need to understand the users pulse if one is not able to that then no point in being in that field, there were no takers for Indian team jersey sponsorship, What I said was India is not the same team which commanded the price like it commanded couple of years ago, where nike and whole bunch of others were fighting for Indian team sponsorship deal. Yes I agree that other sports like boxing and wrestling is finding sponsors, but they don't generate the same TRP like cricket does. Cricket and cricketers alone can command such high amounts and nobody else, And yes BCCI was trying to cash in at that time, now they've realised the backlash by the sponsorers and will surely come up with right price tag.  So stop being sarcastic here, and no disrespect, but gain some knowledge on sports as well.

purvi ar u frm advertising background? u shld dwelve on media playrole in an affirmitive/negative way, ur thgts r childlike. May god bless Percept and their creative team

I do agree with you, cricket is no longer is giving impression that it is dominating one, and after recent performances in the ODI's current Indian team is no where in top form and most of the team memebers are failing miserably, and Dhoni's choice of selecting his own set of players has backfired the Indian team and its performance, but then this was not the case when sourav was leading the team, India was a much better team  under his captaincy, there is some sort of lethargy that has crept in Indian team, which is not making excited anybody these days, forget advertisers even people don't find Indian team that happening anymore.