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Is sales in india a strategy based process or an adhoc process?

Created by : Abhinav Srivastav, Business Manager, Adapt Software  | 05 07 2010 07:32:35 +0000
Industry : IT Services
Keywords : strategy sales adhoc
Activity:  281 views;  last activity : 07 30 2010 18:15:05 +0000

My intension to put this debate topic before the professionals is to know their opinion about the importance of sales as well as to know weather it is organized or unorganized in india. SHOW YOUR PROFESSIONALISM.

  
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I don't think anything can be done without a proper strategy. Sales is a well thought out, planned, and well executed plan.
By Shashi Kumar U, Manager accounts & commercial, Mazda Concrete Products Pvt Ltd  | 07 28 2010 10:47:25 +0000
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yes, it is.
By Radha , Manager, Impel CRM  | 07 28 2010 10:36:42 +0000
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SALES IS ALWAYS STRATEGY BASESD AND WILL REMAIN THE SAME TILL HUMAN MANKIND EXIST.

STRATEGY CHANGES FROM REGION TO REGION, SEASON TO SEASON AND COMMUNITY TO COMMUNITY AND ALSO THE GREAT INDIAN FESTIVALS FAMOUS FOR.

REGIONS ARE IMPORTANT FOR ACCESSING POPULATION, CULTURE, COMMUNITY .

SEASONS ARE IMPORTANT TO EVALUATE THE PRECEDENCE AND DATA OF PREVIOUS OFF TAKE LIKE DIFFERENT FIGURE APPEAR IN SUMMER, WINTER AND MONSOON. LATEST TREND IS TO TRAP THE FESTIVE SEASONS IN INDIA.

SALES IS NOT ONLY STRATEGY BASED BUT ALSO DATA BASED AND HERE COMES THE APPLICATION OF PERFECT SUPPLY CHAIN MANAGEMENT
By Sandeep K. Das, Consultant-Procurement & Logistics Coordinator, DFID-TAST  | 07 28 2010 10:08:25 +0000
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In India sales is strategy based. Every region / state in India has different customs, beleifes & habits. So the customer in India is typical and each state is to be treated as a different market with a different strategy.

There are products which sell adhoc but they are mainly servicing the wants & not the needs.

Shashidhar V
By Shashidhar V, Sr Manager - All India Institution Sales, Shantha Biotechnics Ltd - Part of Sanofi Aventis Group  | 07 28 2010 09:19:14 +0000
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Today if you want to launch any product youhave to drill down in market andget the all information which related to your product competitor based on that you have to maket planning and target to achieve sales also that is what india had made this practice a decade and this become traditional way ofthinking which india has made strong foundation o strategy planning thats why india is known to be world best market to sell your product with strategy way
By mustafa , Sales Executive/Officer, Banz Trading and Contracting  | 05 14 2010 19:18:42 +0000
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I think most of the Indian sales is completely based on strategy. We have a proper strategy for every product or services we market. That is the reason why Indian companies are successful in the market all over the world...... :)
By Leena Pawar, Tech Architect, IT Infotech  | 05 07 2010 11:35:55 +0000
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I believe it is getting organized as far sas B2B is concern but still little bit unorganized in retail sales or B2C sales. 
By Abhinav Srivastav, Business Manager, Adapt Software  | 05 07 2010 07:32:35 +0000
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sales in india is very much adhoc; to support my argument i will simply put this example all sales strategies of giants like kellogs and coke failed miserably while u have the dabba wallas and the haldiram's; bikanerwala all selling there products and services so well that MNC's want to know and acquire there strategies.

A sales strategy is only formulated but it actually becomes a pathway when it drives in the volumes.
By suraj kumar upadhyay, Associate/Senior Associate, Berger Paints India Ltd  | 07 30 2010 18:15:05 +0000
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It become daily counter. still in many sector such as Insurance, FMCG front line have to suffer a lot to push their product. as they have report on even on hour basis.
By HEMANT VERMA, Marketing and Branding, NAVNEET PUBLICATION INDIA LTD.  | 05 07 2010 08:17:48 +0000
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Dear Abhinav, If "No" stands for Adhoc.

With exception of a few in white goods segment and limiting few in diverse industries.  
By Ravindra Sharma, Managing Consultant, CHEF-India  | 05 07 2010 08:08:50 +0000
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