Yes,some time being in controversy give a + point for the promotion of the film as its a free of cost promotion. I have not seen the film but i shivsena says some think about a film it is going to help SRK to promote his name and film....... this is only the name & fame game....
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kushal khandeliya, Head/VP/GM -Manufacturing, M.P. Steel Febrication
| 02 26 2010 11:19:56 +0000
Ethically wrong but commercially tested as a successful marketing tool. I do not know whether it is intentional on the part of newsmaker with a specific purpose of promoting the subject.
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NAGARAJAN B, Freelancer, Freelancer
| 02 26 2010 10:06:43 +0000
Look It is very difficult to say what is right and what is wrong. If we don't use all the means to promote our product than it is said that you are not a good marketeer. Every body in one way or the other tries or use the controvesy selling of your product. If the controversy is created than out of curiosity you or a lay may will like to see what is there in the product. Ideally it is not the right way to promote your product but practically if you will see this what is happening. In the end the seller is benefitted. If you want to see the examples, list is quiet long. SRK is a pure businessman. if he has used it to his advantage than he is not the first one to do so. It is quiet common not only in India but also in the West.
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Aditya Sharma, Insurance Advisor/Analyst, LIC OF INDIA, ICICI LOMBARD
| 02 23 2010 07:30:52 +0000
if TV media is with u then yes, Sharukh khan and sena hv proved it... rememmber the Shut up, shut up by the 3 idiot team.. it helps tv channels to take a editorial position!! (read TRP) and the film and the actors& the protestors too... so all is well thanks Purvi
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Priya Varadan, Independent consultant, Self employed
| 02 23 2010 05:54:16 +0000
Choosers cannot be Beggars Having said that, somewhere on “Toosteps” I came across “OUT Of the box” thinking. If sales and distributors feel that as the Movie contents do not have Mass appeal, yet it has big Star Casts and budgets it has to still make its money la. So they choose controversial issues as “Out of the box thinking”, and in India what could be better off, if It’s Celeb plus with a name “Khan”. As it happened even the representatives from the Central gov’t came to do stunts ( taking rides in local train etc), to contribute in the sales of the film.
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Shiuli Mukherji, Head Strategy Plan- , Region SEA
| 02 22 2010 08:19:16 +0000
I am on this side because marketing of controversy has indeed become an effective strategy for raking in the 'initials'... The weekend collections at the Box Office!! The publicity and promotion of the film decides the course that the film is going to take and the actors help is assessing it!! Controversy may not be the correct way of achieving success at all, but it is an effective strategy. Films like MNIK, Gandhi, My Father and some such others have been able to successfully draw crowds for two reasons; 1. Actors who have the charisma and pull in the media to draw and attract comtroversy with surprising alacrity 2. Historical facts that are either distorted or unknown Films like TOH BAAT PAKKI or CHEENI KUM or SARKAR RAAJ etc do not have the potential ingrediendients to achieve the heights of controversy like MNIK did. They did have some moral issues, but they are worth laughing at at best!! So film makers are now actually waking up to some strategies that they are seriously employing to make a film achieve some success at the BO. This is not the way to go!! Its effective but its not recommended for one and all!! :))
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Makrand Bhave, Marketing & MICE, WIZCRAFT International
| 02 21 2010 03:01:34 +0000
Every producer, actor, financier, distributor, exhibitor and director involved in each of the 1,000 films released every year fight the same war at the box office, which is a rather fickle master. In an ambiance dominated by elite multiplex theatres with up-market, sophisticated infrastructure, to resort to any strategy, ethical or unethical, direct or subversive is mandatory to ensure that the audience feel that this is a not-to-be-missed film. This is the only way to win in the cut-throat competition where a film like 3 Idiots rules the roost with its very unconventional marketing strategy.
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Purvi Ghosh, Marketing analyst, Percept Advertising
| 02 20 2010 09:37:30 +0000
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Quite confused .. whether a Marketing or a Political question here ? Controversy ..was a spoiler in case of Pepsi and Coke when a NGO discovered pesticides in their drinks ... sell dropped and fear-effect gripped the consumers mostly of young age or their gurdians in the past. The cause was presence of bad materials in the drinks. We dont see a deliberate "marketing" here. What can be said ... in our real world there happens the " cause effect". The movie My Name is Khan came in lime light not deliberatly either by Sib Sena or by Sharukh. The main issues raised are political and not solved as yet and may continue for ever. If we think that entire episode was a "got up", or a deleberate creation of controvercy, we are over simplyfying things. ... And movie goers are going to watch the movie not for controversy .. but for its 'entertainment value' or ..... !! We may not equally mis-judge the prudence of cimema watchers - all they did was remaining undettered in their right to accept or reject a new movie. Finally, it is said : Public knows everything : meaning "unethicl" campaign (or U say marketing) may not give ever lusting results.
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ASOKE KUSARI, Domestic Private Banking-Executive/Manager, A large leading PSU Bank - India
| 03 03 2010 14:17:30 +0000
u all might be awar of one roverb."LOBHIYA HOI TYA DHUTARA BHUKE NA MARE" Iin our country were the population is endless & that to illliterate ppl like this take pooprtunity of their illliteracy & by doing such propeganda fulfill their dreams & desires.first of all we know that by making such comment no 1 is going to get benifit of it in "OUR" country. than by making such coment they only helpthem in cheap popularity, & is possible here in India only. & they r so claver taking opportunity every now & then.
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sudhir Desai, Now working as chief manager (Civil ) Const & Maint.activities, A MNC For Fertilizer manufacturing.
| 03 03 2010 12:25:20 +0000
In todays world everything is business.......be it poilitics;cinema.........etc........ Agreed ! TN Seshan in his tenure removed the ethicless political campaigns and today we can see some cool political campaigning during elections time. When there are no ethics then we can imagine there are big holes......that can ditch the purpose of marketing , the business, the country as a whole.............but with lack of ethnicity the game is lost when the thing gets public eye.....on the other hand how we as the citizens take it also shows our IQ.... We can recall that Raju had to pay for being not ethic.Here we came to know about Raju....where are the instances where the Companies got collapsed without knowing about the Raju in that organisation....... The wound inflicted by lack of ethics is beyond repair.........Those who show such an attitude should be dealt with firmly........ if we can remember East India Company came to India for its business but what it played us we had to repent for 1000 years..... Ethics within the organization come out with their marketing approach; through that we can judge the Organizattion's Barometer ...... Imagine If every business activity ..........from every source ( across the world ) indulging in ethic-less campaigns there is going to be CHAOS ; CONFUSIONS ; BLOODSHED ; SLAUGHTER........and so on......... Now further imagine that not only business activity but other departments such as production. quality, R & D , .....everything gets ethic-less taking the cue from marketing aestheics will the world fabric work....
Thank God with SRK and SS controversy no untoward incident took place where such situations were just on threshold........ Will you go for ethicless society which ultimately becomes ZOO or society with ethics........let us be wise. If marketing has to be ethic-less then are we on jobs ethic-less.....if ethiclessness is appraoch then we can go for fake degrees.........ethnicity is the basic fabric of society........ Take this example ....if a child is born of single legitimate father that child is going to be ethical .... now if child is born through without legitimate father l.....we will not acknowledge on the first and we will sympathize with the situation.or whatever our conscience allows.......... The question over here is we acknowledge the kid when the girl is married irrespective to one man or multi-men....but marriage is important so the ethics over here is MARRIAGE....... ethicless activities has the capacity to ruin the world.It destroys faith... http://www.wisegeek.com/what-is-business-ethics.htm After all we purchase the product with ethics .............
By
Manish Grover, Account Manager , Impressico Business Solutions Pvt Ltd
| 02 26 2010 12:09:58 +0000
Nowadays people believe publicity be it negative or positive is good as it helps them be in news be it any industry.But the thing is that publicity might be able to give initial start but if the product itself is not upto the mark controversy or not it wont be successful.Controversy is today become a tool for marketing and people use media for it . It is not the correct way for advertising but anyways not many industries or people care what is correct or incorrect as long as the product is sold and profit is earned.
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Wajid.Pathan , Enterprenuer (Designer /Developer/Supplier), Self Employed
| 02 23 2010 06:57:38 +0000
In todays market, where competition is on the peak and it is hard to survive without a full proof marketing plan, people are looking for shortcuts to market themselves more aggressively. In online marketing, there is a concept of Link Bait in which if you make any controversial statement, you would be read by plenty of people as people like to read controversial things and it gets promotes quite easily. But this work in the initial level, in long run you have to focus on quality rather than these controversies.
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Manish Chauhan, Asst. Manager- eMarketing, Vinove Software & Services
| 02 23 2010 06:15:47 +0000
It depends on the product: for a movie, which has a STR(Stock Turnover Ratio) of 7 days, it may work but for products which relies on customer retention by providing consumer satisfaction, this strategy will fall flat on its face. Selling Controversy is basically "Brand Recall", which helps in trial generation, so for a movie marketer it works, but for seriuos/ emotive products like Baby Food or say Toiletries, it would be better for marketeers to stay away from such gimmicks. "THE TOPIC OF DISCUSSION/DEBATE IS FLAWED IN THIS CASE AS IT WOULD HAVE BEEN BETTER IF THE PRODUCT CATEGORY WAS DEFINED PROPERLY" Is Ms Purvi listening?
By
Ranjeet Rony Sanyal, Marketing Manager, Group Product Manager
| 02 22 2010 14:06:55 +0000
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