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Is simplicity the marketing mantra today?

Created by : Sunita Mohapatra, Product/Brand Manager, Tata Motors  | 01 17 2011 08:45:05 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Communication(Sales & Marketing)
Keywords : marketing strategies 2011 simplicity the marketing mantra simplicity the mantra today marketing mantra 2011
Activity:  731 views;  last activity : 02 09 2011 06:44:48 +0000

According to a surveyed, simplicity is the most important customer attitude regarding marketing to them. As we move forward in the Internet marketing and social media space simple does indeed seem to be a constant mantra.

What do you say, can it be true in all cases ?

  
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Yes today customers don't have much time to listen what you say and see what you show. So keeping it as simple as possible will make you more successful. After the emergence of social media it has become more simple, it has reduces the cost to a larger extent.
By Sunita Mohapatra, Product/Brand Manager, Tata Motors  01 17 2011 08:45:05 +0000
 
Top Argument
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No in some case it is not. You need to be smart enough to reach out to a specific crowd which cannot be simple. For a larger crowd its ok but when you are targeting a niche crowd you have to use a different strategy.....
By Darshana Sawant, HR Manager, Leading IT services company  01 17 2011 09:10:37 +0000
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yes simplicity can too give better results rather than making things complex
By Jasmin Pawar, HR Manager, HR GLOBE CONSULTING  | 02 09 2011 06:44:48 +0000
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Most of the Brands like IBM have already moved towards simplicity but in an innovative way. Hence I agree that Marketing ideas should be simple and easy for customers to underastand.
By Sanjiv Tribhuvan Thakkar, Visual Merchandiser - Sr.Executive " Expereince Design", Ezone - Future Group  | 02 09 2011 02:40:31 +0000
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simplicity to some extent but if the market is too moch filled with competitors then you have to be innovative and creative
By pradhnya meshram, Sales Executive/Officer, Tata Communications Ltd  | 02 08 2011 17:08:12 +0000
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I think a simple yet engaging marketing should do the trick...Creativity could also be applied in simple things....and it need not to be complex
By Ankur Agrawal, Partner/Principal/VP, PeopleLogic Solutions  | 02 08 2011 08:10:07 +0000
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In present market scenario where the consumer is confused by the clutter the marketers have created in his mind... The best strategy is 'simplicity with creativity'. That is, the message needs to be simple and should be conveyed creatively.
By Jaishree , Client Servicing Manager, Aspiring Minds  | 02 08 2011 07:24:33 +0000
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marketing is not cake of walk in this era for making brand name in the market we have to do lots of thing among of them marketing mantra is good
By neeraj dixit, MBA/PGDM student, business school of delhi  | 02 06 2011 07:30:12 +0000
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yes definitely simplicity is a main factor to understand to customer. in the running time alot of product of same thing avaliable. so compition is very tough.every customer wnt to get the things in nominal price with better Quality so i think simplicty is the best mantra of marketing in running period
By Shiv Kumar, B.Tech/B.E. student, hindustan college of science & technology ,mathura  | 02 06 2011 07:05:17 +0000
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Yes, Simplicity is an indeed a need for marketing in todya world of Information. All information and all product is available on NET. As well, all buyers are verymuch aware with their requirement distinctly. In this case, if Excess Shw Biz or Overvising on technocommercial front of procut will make us to loose the customer. In turn will loos the business. Simple and to the point presentation and decent follow-up is RIGHT MARKETING MANTRA.
By Chirag Sompura, None  | 02 06 2011 06:28:40 +0000
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Today consumers are becoming smart so it is difficult for companies to tied them with their product so market your product as simple as possible that should help you to penetrate in market
By Amit Sharma, PG Diploma student, MIT school of Telecom management  | 02 05 2011 10:49:23 +0000
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Yes simplicity can be a solid marketing mantra if it is taged to the right way on and on the true basis.
By Black & White,  | 02 05 2011 09:25:22 +0000
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Whether the change in the logo or product feature or service is simple or not is not the question but you attract people or not is the question, what is the difference at the core value that is being offered and how best the new dimension we are showing represents the core change in service or logo or product feature counts a lot.
By Uma Rama Linga Murthy M, Marketing Executive, RenewAbility  | 01 24 2011 15:13:11 +0000
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Sinplicity deficately works in any meet/presentation/seminar or negotiation. The Factor work is you presentation with less hipocracy and nice presentation. This 100% my experience.
By Chirag Sompura, None  | 01 24 2011 11:54:12 +0000
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need anyalisis what he/she wants & requirement, the small defreance beteween both. in todays market Gr8 exploytation experts, simplycity is not there in market , so i belive that if u keep any thing give n take relation is the mantra,
By rahul borgave, Freelancer, rtail sales  | 01 21 2011 15:43:00 +0000
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With the busy schedules,where nobody has the time to give attention to what one wants to communicate to them it is wise to KISS i.e. Keep It Short & Simple which is easy to understand as well as not requires much time to catch the attention of the consumers.
By Parul Chaturvedi, Manager-Business Development & Client Servicing, Pinnacle Technology  | 01 21 2011 15:21:48 +0000
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Make it simple James my friend with the right attraction.
By Duncan Cambell, Internet Consultant, Mecardo.com Ltd  | 01 19 2011 22:03:11 +0000
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yes its need only simplicity for todays marketing trent no one care for agressiveness
By mithun chandran, pipeing/structural engineer, trimurti fabricators pvt ltd  | 01 19 2011 06:40:54 +0000
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Simplicity always appeals to the psyche better.
By Neha Choudhry, Content Writer, Service Magic Info Jobs (for Atoot.com)  | 01 18 2011 20:09:18 +0000
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In the world of computer. we know machine and technology is based on high-phy nature. Simplicity is the tradition way to do work. so choose your own. we can see people in Dhooti but using high-phy computer.
By Sachidanand Jha, Project Manager/Sr. Developer, Net World Solutions  | 01 18 2011 06:34:14 +0000
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Emotional quotient is the key...... other factors are ... Display the product which usually have significane in our life for eg an add featured in tv" jhutte padhege jhutte" an add of uninor . Plus it depends which product ur r positioning ,if its merecedes or bmw addd ,a complex add (i mean in english)will do ... but for parle g a language relevance to masses will have impact and dont forget Emotional Quotient s the keyyyyyyyyyyyy
By amit negi, SAP CERTIFIED PROFESSIONAL WITH SD MODULE  | 01 18 2011 06:30:23 +0000
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Simplicity works great in FMCG segment - hits the target direct and penetration at a faster pace!
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 01 18 2011 04:23:55 +0000
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I agree with Sunitha mohapatra.,she is right,.
By L Ramesh, Trainee engineer, kirloskar ferrous industries ltd  | 01 17 2011 10:58:05 +0000
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good
By Manoj Kumar, Asst. Manager PPC, Shyam Telecom Ltd.  | 01 17 2011 09:27:27 +0000
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Because that help in reaching vast audience who although have money but are not interested in show off business
By Sunil Bhatt, Project Research Associate, Mudra Institute of Communication Ahmedabad  | 01 17 2011 09:21:30 +0000
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Yes, today the customer has no time to go in the complications....he just wants to know that what's there in the product for him and what is the value the product is offering to him..?
By Yogesh Tomer, Merchandising manager, Beetel Teletech Ltd., A Bharti Enterprise  | 01 17 2011 09:20:09 +0000
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No, marketing is becoming very tough in today's market. Your brand message should be simple not marketing. Market require Smartness, innovative
By Virag Shah, Confidential  | 02 05 2011 10:16:49 +0000
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No simplicity is not the marketing mantra today. There is a lot of competition and to survive it is essential that one comes up with creative and attractive ideas.
By Samridhi Dhar, Pursuing PG student, Christ College, Bangalore  | 01 24 2011 12:07:13 +0000
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Simplicity my not suit all products and all seaasons.ads should be customercentric aimed at the right /segment to attract the potential customers.
By s.baalu , Consultant, XYZ LTD  | 01 21 2011 13:09:04 +0000
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Is simplicity the marketing mantra today? No it is true in Advertising but Marketing is not the same as Advertising. Advertising is one of the results of Marketing efforts when applied to get the message out to the prospects you are trying to help them make good decisions.

Marketing is the strategy behind Advertising. You can also tell if Marketing has been done right by the Advertising it generates and the results it delivers.
By James Moss, Principal, US Global Marketing Group, LLC  | 01 19 2011 21:37:09 +0000
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customers now a days want some special items in the wardrobe.and if u simplcity and afterall there will be downfall........wht ur suggestions u all. @sunita and @mithuin
By Abhishek Pandey, B.Ed student, BRCM CET  | 01 19 2011 21:09:15 +0000
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Today marketing is more flashy and more segmented.I think the more logical and more emotionally appealing way of presenting the brand is the trick.
By Saurabh , Financial Analyst, Canara Bank  | 01 19 2011 18:51:46 +0000
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i am not agree with your thought,when u use simplicity in marketing you can not expose the full feature of there product or services. marketing is work for those person who is having lots of tolerance power.
By Md Nadeem Akhter, MBA/PGDM student, Bharath University  | 01 19 2011 18:23:42 +0000
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The ability to assess the Potential Client and Pitch to their exhibited state of mind at any time is a talent which only the bedst Salesperson can master.
By Edgar B Smallwood, CEO/MD/Director, EKIWI Group Ltd.  | 01 19 2011 01:01:46 +0000
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I agree all of you, but in marketing there is no requirement of simplicity. People like those thing which is attractive although it is useless. .
By Abhishek Nayak, B.Tech/B.E. student, Sachdeva Institute Of Technology  | 01 18 2011 22:03:24 +0000
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No, Simplicity alone does not create differentiation in this age of neck to neck competition. However, simplicity helps in communicating your motto in easy manner but now a days due to fierce competition one can not sit around on simplicity. more than simplicity personalization of products helps a lot.
By Gaurav Kumar, Product Manager, OnMobile Global  | 01 18 2011 12:50:59 +0000
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no creativity is the marketing maNTRA....BRINGING SOMETING NEW EVERYTIME AND INCREASING THE CUSTOMER ATTENTION AND LIFESTYLE. THE Vodaphone 's zoozoo's concept was extremely a creative and was a good marketing tool to gain more awareness, brand recall,etc through zoozoo's hampers!!! simplicity has some effect bt chances of loosing the market is highest!!!!
By Kanika Dalmia, M.B.A student , Regional college of management , Bhubaneshwar  | 01 18 2011 12:02:51 +0000
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One thing I would like to throw light on is; advertising or a demo which is just one part of promotions is not all what marketing means. If you think of all the 4p's (some could talk abt 5 or 7p’s that’s not the point of debate) of marketing and todays competitive market, introducing your product, acquiring the market share, achieving the volume targets in any vertical or segment, is not simple. Think of new product or sales which ultimately bring in business for the company, think of situations behind the screen, do or die situation in the market, everybody should agree that it hardly requires simplicity!!
By madhusudan , BD Executive, equest tech pvt ltd  | 01 18 2011 11:49:32 +0000
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I think simplicity is not a marketing mantra today , the main is to attract the attention of customers and now a days you will find many ads which dont have a sense at all.
By Jitender Kumar, MBA/PGDM student, Kurukshetra University PG Regional College  | 01 18 2011 06:00:00 +0000
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I don't think so because it depends on what one is marketing. What suits one product may not be good for another.
By Shashi Kumar U, Manager accounts & commercial, Mazda Concrete Products Pvt Ltd  | 01 18 2011 05:09:12 +0000
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Now a days the customer has access to various channels of information including internet the customer so many genuine questions about the product and its working and if the customer is serious in making a purchase he would like all his doubts cleared and all his queries answered then only then he will make the purchase. If a simple explanation is given to such a person he will consider that the salesman does not know much about his product.
By kanukurthy sudershanrao, Operations Manager, Andhra Bank  | 01 17 2011 14:19:40 +0000
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I agree. it is easy to market for your client when your solutions are effective and measurable in the short term with sales results. Concepts and ideas are different and do require a variety of planned strategies prior to implementation and media delivery or platform selection in our digital age.

Remember that most people don't know the difference between marketing and advertising.
By James Moss, Principal, US Global Marketing Group, LLC  | 01 17 2011 12:30:13 +0000
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