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Topic : The future of Social shopping...
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Marketing & Branding

 
Created by : Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 03 02 2010 10:12:14 +0000
Industry : InternetFunctional Area : Branding(Sales & Marketing)
Activity:  273 views;  last activity : 07 06 2010 20:18:09 +0000

Today, we are in the age of social media arrogance. Companies are banking on Twitter and Facebook to be the saviors of their customer service and marketing. Self-appointed social media experts spend days praising each other's success stories and validating their jobs by spewing lofty answers as to why every company needs to hire experts to manage Twitter and Facebook accounts.

But in spite of all these, companies are losing their perspective. So users, do you really think social media is good enough for customer service?

 
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Yes Vs No
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Top Argument
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i am totally surprised on more no of apprehension  about the social networking. No doubt differnet people will  have different ideas. But the present scenario will welcome this may b not today but certainly it will b the dominating factor in the years to come. in the present scenario customers / mnfs are more concerned about value / action / time. THE VAT CONCEPT (VALUE ACTION TIME) CANNOT B TAKEN LIGHTLY.

 

SUDHAKR


By sudhakar , BUSINESS CONSULTANT  03 03 2010 10:34:13 +0000
 
Top Argument
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Our posts in social media help the business community practice good online etiquette and use social media effectively. But when we just hear about good business examples from Twitter, it can give a false impression that Twitter alone can save our sales numbers. Actually, social media is a Band-Aid -- not a solution. We cannot simply lower complaints and improve satisfaction by hiring someone to manage a Twitter account. So, instead of hiring people for Twitter, its better if we try to answer their queries.


By Meena Deshmukh, Product/Brand Manager, Videocon Inds  03 02 2010 10:23:21 +0000
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No doubt Marketing has under gone a sea change and your very idea of social networking would b the rule of the day in the years to come. Perhaps a survey  ( not in selective cities / towns as they generally do ) would give us the  right feed back. I endorse your view and appreciate for the same.

 

Sudhakr


By sudhakar , BUSINESS CONSULTANT  | 03 02 2010 11:00:18 +0000
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I agree with Meena. Its part of customer service but nowadays we see companies giving social networking more importance than needed.


By Akash , International Marketing Shabro  | 03 14 2010 13:21:25 +0000
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no, social media fails to help in customer service. people are using tools and analytic to understand customer behavior and choices. but this is nt good enough. Have to wait and watch.


By Akanksha Prasad, Sr. correspondent  | 03 05 2010 05:58:12 +0000
1
0

In my opinion the social networking is not good enough for customer service.

Social Networking sites have been used to keep the contact information for friends,relatives and families and sharing their photos and thoughts. still customer service in a traditional sense is missing.

Social Networking- how much it is good enough to reach the target market..

                          The users are the young people..

                          Misleading online advertisers because of fraud click..

                          It is not suitable for short term and takes long term to give   

                          results.

                          It will not work as expected by the advertisers in case of rural

                          market.

                          In case of online advertising, transportation of goods and

                          services  to the customer end will create problem. 

                          There is a gab between reality and perception and between

                          what customers want and what agencies give and also what      

                          audience perceive.

Thanks for the referral Ms.Meena Deshmukh

 

 

 


By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 03 03 2010 17:52:45 +0000
1
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I don't think so as Twitter and Facebook are good enough for networking but people approches the same with different frame of mind and not for social networking.


By Shailesh Patil, Media Planning Executive/Manager, Ogilvy & Mather  | 03 03 2010 11:35:09 +0000
1
0

No.

Social media mare be a part of customer service. it can help to make the packeging of the customer service but never be able to justify the quality of the service. It needs systemised personal attention to customer. I do belive that when it is a matter of service we must have taken care of customer's emotion also. Mechanized emotion is not good enough for customer service.


By SANKHA SUBHRA DUTTA, AREA SALES EXECUTIVE, NILKAMAL LTD  | 03 03 2010 11:09:44 +0000
4
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No way..! Social Networking might be helpful in marketing, but there's no link to service yet..!

May be in future when we all get adapted to use Google's OS and collaborative services like Wave.. we might increase the span of serving customer thru socializing..! But that too will be a customer complaint trigger mechanism or a feedback mechanism..

But support and service - how can that be managed..!?   


By Satwinder Singh, Program Manager, Confidential  | 03 03 2010 06:18:24 +0000
1
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No.

Seeing todays popularity of sites like twitter and facebook, we can consider Social networking as an important tool when it comes to Marketing a product. But, it is far way from sincere customer serivice. 

When we talk about a business, we say customer satifaction is the key. Every customer is important to a brand, and every customer likes personal attention. They always prefer to be personally approached by the CR Executive, or at least availability of CR Executives to listen to them, rather than speaking to electronic voices or "POSTING" complaints to the twitter or facebook page of the brand. Personal attention invokes trust and further buils up the goodwill of the brand.


By Jayita , MBA aspirant  | 03 03 2010 05:42:36 +0000
1
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Makrand Ditto!


By Shiuli Mukherji, Head Strategy Plan- , Region SEA  | 03 03 2010 03:06:41 +0000
2
0

No.

Social media can at best be a vehicle for information on the product usage and utility value by consumers directly. Customer service is not an IVR system where a mechanised voice talks to you and guides you through a series of buttons with choices. It has to do with ATTENTION and personalised at that.

I believe in attending to the problem personally and expect that in return too! Thanks for the referral Meena :)


By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 03 03 2010 02:03:10 +0000
1
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Social media has penetrated deep into our lives but how much effective it is in converting a member to its customer or retaining the existing one is to be debated.Even now it is seen that people prefer online shopping sites more than these networking sites.Google and Facebook are still contemplating means to develop a viable revenue generating  Ad model.Social Media may help in creating much needed initial buzz,to some extent boost brand image and help in firefighting but for regular customer service ,I feel it has long way to go


By Amit Kumar, Design Engineer, Bharat Heavy Electricals Limited  | 03 02 2010 14:34:08 +0000
1
0

On line interaction could be one tool which should be judiciously utilised with other Traditional practices, it cannot be totally forgone.


By Phani Mohan krishna, Head/VP/GM- Purchase/Material Mgmt, ANAGHA DATTA TRADE  | 03 02 2010 14:04:13 +0000
1
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Marketing, Advertisement and Product awareness drive, Yes. Social networking sites can help in generating buzz around product and services. Customer support or services, No. Customer services is too serious matter to be handled through social networking media platform.

 


By akshaya bhatia, HEAD IT, Mega Cabs-GROUP MEGA Co., In a transit mode now  | 03 02 2010 10:50:56 +0000
1
0

I dont think so, coz social networking can be used to create awareness not deal wid d services we can provide.


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