No doubt Marketing has under gone a sea change and your very idea of social networking would b the rule of the day in the years to come. Perhaps a survey ( not in selective cities / towns as they generally do ) would give us the right feed back. I endorse your view and appreciate for the same. Sudhakr
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sudhakar , BUSINESS CONSULTANT
| 03 02 2010 11:00:18 +0000
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I agree with Meena. Its part of customer service but nowadays we see companies giving social networking more importance than needed.
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Akash , International Marketing Shabro
| 03 14 2010 13:21:25 +0000
no, social media fails to help in customer service. people are using tools and analytic to understand customer behavior and choices. but this is nt good enough. Have to wait and watch.
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Akanksha Prasad, Sr. correspondent
| 03 05 2010 05:58:12 +0000
In my opinion the social networking is not good enough for customer service. Social Networking sites have been used to keep the contact information for friends,relatives and families and sharing their photos and thoughts. still customer service in a traditional sense is missing. Social Networking- how much it is good enough to reach the target market.. The users are the young people.. Misleading online advertisers because of fraud click.. It is not suitable for short term and takes long term to give results. It will not work as expected by the advertisers in case of rural market. In case of online advertising, transportation of goods and services to the customer end will create problem. There is a gab between reality and perception and between what customers want and what agencies give and also what audience perceive. Thanks for the referral Ms.Meena Deshmukh
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NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd
| 03 03 2010 17:52:45 +0000
No. Social media mare be a part of customer service. it can help to make the packeging of the customer service but never be able to justify the quality of the service. It needs systemised personal attention to customer. I do belive that when it is a matter of service we must have taken care of customer's emotion also. Mechanized emotion is not good enough for customer service.
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SANKHA SUBHRA DUTTA, AREA SALES EXECUTIVE, NILKAMAL LTD
| 03 03 2010 11:09:44 +0000
No way..! Social Networking might be helpful in marketing, but there's no link to service yet..!
May be in future when we all get adapted to use Google's OS and collaborative services like Wave.. we might increase the span of serving customer thru socializing..! But that too will be a customer complaint trigger mechanism or a feedback mechanism..
But support and service - how can that be managed..!?
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Satwinder Singh, Program Manager, Confidential
| 03 03 2010 06:18:24 +0000
No. Seeing todays popularity of sites like twitter and facebook, we can consider Social networking as an important tool when it comes to Marketing a product. But, it is far way from sincere customer serivice. When we talk about a business, we say customer satifaction is the key. Every customer is important to a brand, and every customer likes personal attention. They always prefer to be personally approached by the CR Executive, or at least availability of CR Executives to listen to them, rather than speaking to electronic voices or "POSTING" complaints to the twitter or facebook page of the brand. Personal attention invokes trust and further buils up the goodwill of the brand.
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Jayita , MBA aspirant
| 03 03 2010 05:42:36 +0000
No. Social media can at best be a vehicle for information on the product usage and utility value by consumers directly. Customer service is not an IVR system where a mechanised voice talks to you and guides you through a series of buttons with choices. It has to do with ATTENTION and personalised at that. I believe in attending to the problem personally and expect that in return too! Thanks for the referral Meena :)
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Makrand Bhave, Marketing & MICE, WIZCRAFT International
| 03 03 2010 02:03:10 +0000
Social media has penetrated deep into our lives but how much effective it is in converting a member to its customer or retaining the existing one is to be debated.Even now it is seen that people prefer online shopping sites more than these networking sites.Google and Facebook are still contemplating means to develop a viable revenue generating Ad model.Social Media may help in creating much needed initial buzz,to some extent boost brand image and help in firefighting but for regular customer service ,I feel it has long way to go
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Amit Kumar, Design Engineer, Bharat Heavy Electricals Limited
| 03 02 2010 14:34:08 +0000
Marketing, Advertisement and Product awareness drive, Yes. Social networking sites can help in generating buzz around product and services. Customer support or services, No. Customer services is too serious matter to be handled through social networking media platform.
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akshaya bhatia, HEAD IT, Mega Cabs-GROUP MEGA Co., In a transit mode now
| 03 02 2010 10:50:56 +0000
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