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Topic : Role of media in India
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Created by : Capt(ex) Uday Mukherji, Enterprise Development Advisor, International Development Enterprises  | 10 27 2010 08:45:01 +0000
Activity:  1570 views;  last activity : 11 13 2010 12:20:04 +0000
 
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I dont agree with you. Media has a responsibility. All along the history people took advantage of innocence of other people to make money, grab power and loot people. Why should media help such people? Look at the media playing differenr roles playing at different times again to make money and get fame for them. While the media plays an important role in programms like Sa re ga ma pa to bring out the talent in youngsters it plays accessive role to give publicity for them and that is worng. If people are not hyptonised by the way media gives publicity to models, Film personalities and the Companies makes use of this without bothering the about the CRS is what is wrong. Yes it is we the week minded who accept blindly the covered face of celebrities and follow them blindly based on how media projects them, but then why should media project them when they dont know for sure if it is right thing to do. All of us know that every human being has some weekness or the other and also the level of understanding and intelegence is different. But then is it right for the media and the inteligent people to make use of this to make money and grab power and fame through such exploitation? If it is right then why this debate at all?


By K LAXMINARAYANA RAO, Freelancer  10 30 2010 00:41:04 +0000
 
Top Argument
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No they are not. Actually media doesn't create celebrities, it is we people who make a person celebrity. So media is a medium that exaggerate it. So no point blaming them...    


By Pinky , Correspondent, All India Radio  10 28 2010 09:51:30 +0000
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The prevalence of paid News is the answer.
By s.baalu , Consultant, XYZ LTD  | 11 13 2010 12:20:04 +0000
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cheap publicity has increased a lot
By Vaibhav Vora, B.Com student, University of Mumbai  | 11 11 2010 15:32:30 +0000
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media is creating celebrities... just like the other side of the coin, some of them happen to be of the "wrong kind". their are certain situations where the media demands the presence of wrong kind of celebrities, eg: big brother show..where the full effort of the conductor is to bring in the best among the worst into their show. and nowadays media is trying to identify only the negative side of any issue, we saw during CWG, where they were competing to spoil the image of our country which is criticized by renowned journalists.
By Praveen Raj, Manager - Sales  | 11 11 2010 09:43:28 +0000
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I dont agree with you. OK People are mad and buddu's. Media has a responsibility. But for the sake of money they would give publicity for any thing that is capable of making money for them. Why cannot they pick and chose so that what ever they publicise will result in improving the society. media is becoming greedy like the dirty politician


By K LAXMINARAYANA RAO, Freelancer  | 11 11 2010 00:30:54 +0000
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Are we not ashamed of such a media, we are blessed with?????


By Dr.G.S.Rama Rao, Freelancer  | 11 03 2010 02:02:36 +0000
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yes celebrities are created by the media
By pritam singh chauhan, programmer , mipserv pvt. ltd.  | 11 02 2010 12:31:37 +0000
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Partly yes!!
By Rupesh Ranjan, Analyst, Progressive Digital Media Group  | 11 02 2010 12:30:47 +0000
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Laxminarayana Rao garu!  I'm of the opinion that your analysis is complete and fitting/final reply to this argument. I fully agree with/support your valuable views.


By Dr.G.S.Rama Rao, Freelancer  | 11 02 2010 02:24:48 +0000
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thanks for referal Pinky,media can make any person a hero or villain.it all depends on how media presents to the viewers.but after all human memory is short.
By jairaj shyam prasad, Production Manager, BOSCH Ltd  | 11 01 2010 15:14:35 +0000
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to an extend yes, they can create icons for their benefit, that can either lead or misdirect, esp targeted to youth.
By Basil Cheriyamadathil, IT Specialist ( System Testing ), Genting Malaysia Berhad  | 11 01 2010 03:51:55 +0000
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Much more can be said  to substantiate both the views.

But, when media runs away from facts and creativity  AND ultimately commercial interests (and in many cases  political affiliations) start playing their roles---nothing is left to conclude decisively.


By Dr.G.S.Rama Rao, Freelancer  | 11 01 2010 01:58:36 +0000
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Media is not only creating wrong kind of celebrities but also wrong peoples.


By Hemant V. Gore, Freelance Software Developer  | 10 30 2010 13:15:38 +0000
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What a reader wants to read is not defined by a reader in newspaper. similarly what radio talks or TV shows in a program is again not in the hands of viewers at best they can reject. And if the choice is only between bad and worse in comparatives, Bad gets acceptance albeit reluctantly and this is how deterioration happens..applies to all functions and media is powerful therefore realising imporance of responsibility, is surely much needed.


By Ravindra Sharma, Managing Consultant, CHEF-India  | 10 30 2010 06:16:53 +0000
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Yes...M afraid media is creating hype day in day out and setting a bad example of constructive medium of awareness. I think these celebrities are sick for cheap publicity and they getting enough attention from media..Ppl like Rakhi sawant,Raj thackery,Vivek oberoi are given undue publicity...


By Ravi Kumar Choudhary, Planning Manager, Encube ethicals Pvt. Ltd.  | 10 29 2010 17:39:48 +0000
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Media has become part of wider corporate public relations framework, so media shows what is being pitched by those big PR firms....so resultant celebrities
By Abhijit Anand Prabhudan, Admin/Facilities Manager, Ca*****  | 10 29 2010 17:07:42 +0000
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Originality and the real talent is missed these days by the media's overreaction to anything happening in India. News should be interesting and inclusive of all facts. But that doesn't mean media should do anything it wants. It shouldn't cross it's limits.


By phanindra , B.Tech/B.E. student, College Of Engineering , Andhra University, Vishakhapatnam  | 10 29 2010 14:36:30 +0000
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if the media repeats a lie for n number of times, then everyone believes it is a truth. same case with celebrities
By Praveen Raj, Manager - Sales  | 10 29 2010 09:36:35 +0000
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I AGREE THAT THE PEOPLE DEVELOP THEIR INDIVIDUAL PERCEPTIONS, HOWEVER, DONT YOU THINK THAT THIS PERCEPTION IS BASED ENTIRELY ON THE MEDIA'S PRESENTATION?

THE NEWS ACTUALLY DEFINES HOW THE THOUGHT PROCESS OF THE AUDIENCE IS SWAYED.


By Denny Joseph, Sr. Account Director, Noshe  | 10 29 2010 09:25:28 +0000
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I beg to differ. media today is not driven by the common man's perceptions but the opposite holds true. the common man does not go around investigating what other people do but it is the media that brings out these jewels of journalistic excellence through hard investigative work. it is up to the media's whim & fancy as to whom they portray in what manner. if they don't get satisfactory answers  to the extremely personal & embarrassing questions they ask from celebrities, they give vent to their frustration by showing that person in poor light. people today make jokes out of the current articles & news shows telecast.


By Denny Joseph, Sr. Account Director, Noshe  | 10 29 2010 09:04:34 +0000
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yes the media is responsial


By priya , recuriting and counselling, professional training consultancy  | 10 29 2010 06:58:39 +0000
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Please consider this; we were told that film makers produce trash because thats what makes money. However, its the formula trash films which mostly loose money, whereas sensibly made, at times low budget movies with socially relevant and uplifting themes have made good money. Its unfair and unwise to assume that Indian masses lack intelligence (they have repeatedly proved otherwise), the problem is probably the media moghuls and professionals who do not understand the pulse of the masses and therefore believe that selling cheap entertainment is the recipe for success. Of course the media should give attention and space to diverse views, but a sense of proportion is lacking. How else can one explain an author of literature (ONE book) being given prominence on subjects like dams, maoist violence, Kashmir, economic development etc etc? A doctor is entitled to his views on Architecture, but will it be given prominence? Should a housewife be interviewed in detail on TV regarding her views on India's foreign policy?     


By Capt(ex) Uday Mukherji, Enterprise Development Advisor, International Development Enterprises  | 10 29 2010 06:47:05 +0000
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we all need to wake up to the fact that with the current penetration of tv & dth services, the might & reach of the media has grown exponentially. however the quality of content has gone down. in the mad rush to create content & grab market share, TRP & AD revenues are the main Criteria of measuring success. Watching TV is one of the biggest practices now a days across all SECs & age groups. in this scenario, anyone the media chooses to portray in any light has massive effect & that becomes the truth till proven otherwise. a recent example is the way the media showed India's preparation for the CWG to the world making Mr. Kalmadi the prime accused. I am not saying that he is innocent but he cannot be accountable for work which is not under him. inspite of there being widespread corruption, he was the biggest villain in recent times. the media was also the eyes & ears for the terrorists in the 26/11 attacks until they were shut down forcibly by the govt. the media needs to understand the repercussions of their content & yes they can create or destroy images of people.


By Denny Joseph, Sr. Account Director, Noshe  | 10 29 2010 06:18:40 +0000
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Yes I totally agree with this view. there is always a media hype which cause such things....


By Ganta Achuthan Sripathy, Proprietor, Sripathy Consultancy Services  | 10 29 2010 05:26:00 +0000
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media provides opportunities person to be celebrated in public domain. like Laden, Guavara, hafeez saeed, dawood, geelani and many more either directly interacting with them or indirectly covering them on debates/ polls etc. real heroes are just become a news never BREAKING NEWS or DEBATABLE ISSUES like dimensions of development using noble laureates, eminent teachers life, skill development using scientists RATHER TO BE PART OF POLITICIANS OR BEUROCRATES.   


By ASHUTOSH SRIVASTAVA, Senior resident, SGPGI  | 10 28 2010 19:27:07 +0000
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dear sir

i totally agree with you. why should media report a celebrity has not taken bath for a number of days when entire mumbai was suffering under the deluge of heavy rains.


By kanukurthy sudershanrao, Operations Manager, Andhra Bank  | 10 28 2010 15:03:43 +0000
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Yes media is creating wrong kind of celebrities. These cebrities are spoiling people particluraly the younger generation. Why should media give publicity if a celbritiy removes his/her cloath or wears less cloath or when he / she visits temples or conducts relegious rituals or waste money in celeberations like marriage or goes to an Astrologer? Decemcy and Moral values are vanishing now mainly because of these celebrities and the publicity given for their indecent and immoral acts


By K LAXMINARAYANA RAO, Freelancer  | 10 28 2010 14:14:15 +0000
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Yes media is many times responsible for creating celebrities who are not even worth talking.Some people use media as their tool to gain celebrity status.Hope such a powerful weapon as media uses itself to help people whose voices cannot be heard rather than giving 1/2 hr to 1 hr for covering swayamvar of people who marry 10 times for spotlight.


By Wajid.Pathan , Enterprenuer (Designer /Developer/Supplier), 3D TECH Training and Consultancy  | 10 28 2010 14:00:37 +0000
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Yes, the media, because they are not properly educated, come up with all the wrong idols and ideals. This in turn popularises cheap behaviour and teaches wrong values.
By neha singh, Content Editor, Avestia Corp  | 10 28 2010 13:45:16 +0000
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I think yes it is the media that creates celebrities.


By Prabhat nair, Correspondent, kendrathil  | 10 28 2010 13:36:59 +0000
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yes...every media is responsible for this.

 

they are creating and giving hype to terrorist, dhongi baba's  and these type of others..

from morning 6 til night 12 only these kind of news flashing on everyt channel...  means we must have to watch those only...

 

we r forced to watch... they are not making them celebraty.. they are making them  god ...

they will not show ne thing abt  how brave our soilders are.,, but they will show how some one rob someone...

 

 

 


By raj singh sindal, Software Test Engineer, Rishabh Software Pvt. Ltd  | 10 28 2010 12:10:46 +0000
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Yes agree with you..... example is RAKHI SAWANT


By Nitin M Aras, Head/VP/GM-Tech. Support, ODTIN Food Solutions Pvt Ltd  | 10 28 2010 10:39:45 +0000
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Where is the media on Narendra Modi's works, openness / transparency admininistration. His awards from international bodies are just hung on the wall, not at all covered by any media. Like this any number of examples. Media is for mass attractiona dn money making, or power politics. Rarely for community development.


By Gopala Krishnan.H, CMD, DJA-Inc  | 10 28 2010 10:20:43 +0000
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I agree.

The media exaggerates and devotes so much of space to negativity that one wonders "where are our heroes ?"

From childhood we are brought up on our religious and mythological heroes ; when we grow up , we find everyday life is totally devoid of any real life heroes.

Even those who are achievers , are often shown to be having feet of clay ; Sachin Tendulkar trying to sneak in his Ferrari , Mahesh Bhupathi trying to claim his tax exemption , Aroon Purie caught plagiarising , ... the list goes on.

Is it that the media thinks bad news is good ?

 


By K. NARAYAN, None, None  | 10 28 2010 10:16:08 +0000
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The media while giving time, attention and space to people seems to give little thought to their relative achievements and personal qualities, which is giving a bad example to our youth and a low quality of public debate. Examples: 1) Arundhati Roy having written just one acclaimed work of LITERATURE, is now an expert on anything and everything, to the extent that she is now a nuisance far beyond her expertise (if she has any apart from literature) and achievments. 2) Rahul Mahajan and the hordes of item girls and 2nd and 3rd grade movie/TV actors/singers/dancers/models/other page 3 type people. 3) One hardly sees or hears about our Olympic medal winners, though their achievements should rank higher than most cricketers. 4) Recently an Indian Navy officer became the first Indian to sail around the world SOLO, a superhuman feat by any standards - again hardly any attention from the media. 5) Our gallantry award winners, who again have performed superhuman feats, with little exposure in the media. 6) So many of our small business people, junior/middle level administrators, soldiers, policemen, who have carried out a significant responsibility against all odds, within the corrupt/incompetent system around them. The point is not about giving an individual his due, but promoting the right kind of role models for our youth. Lets not create a society where superficial people and ideas call the shots
By Capt(ex) Uday Mukherji, Enterprise Development Advisor, International Development Enterprises  | 10 27 2010 08:45:01 +0000
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The Media does not create the celebrity. It only highlights and use it to brand the product. The celebrity is created by sports, politics, cinema etc. The more the famous person, more he can be used as an endorser...
By suhaschandra deshpande, Marketing Associate  | 11 10 2010 18:10:59 +0000
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Yes celebrities are not created by the media. Thanks for the referral Ms.Pinky.

 


By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 10 31 2010 15:48:02 +0000
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It is simply wrong to compare newspaper and radio with TV, as TV content gets pushed on the basis of people meters. The program content is absolutely 100% in the hands of the people unlike newspaper and radio. To say that the choice is between bad and worse is 100% untrue as there is good content on TV but one should have the discretion to judge good content.


By Shahnawaz Islam, PR & Media Relations Manager, National Institute of Smart Governance  | 10 30 2010 06:33:05 +0000
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we cannot fully blame on media for all this. somewhr we are also responsible for it. As most of people saying "Media only shows what we want to see". partially this may be true. But think about the childrens, who dosnt have sense about what is  good or bad. for them whomever person coming on tv. is a star. they start to follow him/her. Media must should try to concerntate over providing good and knowledgeble stuff inspite of providing rough material just for TRP. !! 


By Piyush Mehta, Student, Kumaun University, Nainital  | 10 30 2010 03:30:18 +0000
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Just a few pointed responses:

1) Arundati Roy is not only a novelist; she has  published essays, written a TV screenplay, acted in a movie, written as a contributor to a non-fiction book (whose proceeds go to a non-profit) and done substantial work as an activist. She has been in jail for contempt of court for taking up a good cause. If she speaks in public and gets applauded and does something unique, should the media not question her at all?

2) i) Just as there are various options for watching movies, there are various channels to choose from. If the public can reject a movie, what stops them from rejecting a channel or a particular programme/segment in a channel. The people meters are tracking viewership so advertising money will flow towards what people are watching.

ii) It is not factually correct to say that trashy movies don't make money or that sensible movies are doing well.

iii) Because of multiplexes, you can have a housefull even with a small audience and the multiplex can offer a variety of movies and de-risk from offering one movie only. Trying to expolate from this situation to the media industry is like comparing apples to oranges.

3) Media is indeed dependent on people's perception and perception can make or break a media house. For instance, if the public perception of Amitabh Bachchan is that he's not a good host, then the media house will not contract him. If perception does not matter to media houses, then media houses would not spend so much time, effort and money in getting Amitabh Bachchan on TV.

4) It's factually incorrect to say that we are forced to watch. There is always the remote control which can be used to change to an educational channel.

5)Why should the media houses take it upon themselves to show only good news?  Someone has to bear the message that the Emperor has no clothes. India is ranked among the most corrupt countries so why should anyone be surprised if corruption gets covered. India Shining cannot be the media's motto -- because if such a motto is adopted then it will meet the same fate as the party which used this motto.

6) Some people criticising the media for not giving coverage to achievers don't like it when the achiever says someone that differs from their point of view. In such a case, it's not a question of the media not giving coverage but a question of people wanting achievers to toe their line. In other words, this is similar to some vengeful reporter presenting some celebrity in a bad light when the celebrity will not give the answers that are desired.


By Shahnawaz Islam, PR & Media Relations Manager, National Institute of Smart Governance  | 10 29 2010 10:28:47 +0000
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Very correctly said, Ms. Pinky.

I support your views.

We , people make someone celebrity.Media is just putting the reality.


By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 10 29 2010 07:21:43 +0000
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.. cannot discount the fact that the media brings people to light, sharing info about them & causing us to opinionate, sometimes swinging with the tide.
By Amit Abrol, Business Owner , Primexp  | 10 29 2010 05:03:37 +0000
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How can we blam media, infact we all are responsible for creating them..
By Vandana Saxena, Software Developer, PeopleCRM Software Pvt Ltd  | 10 29 2010 04:55:47 +0000
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Media is creating celebrities, they just reflect the actual face of a person. We the people make them as we wish. Tere pyaar me badnaam dur dur ho gaye, tere saath hum bhi mashoor ho gaye.
By Anand Sharma, Monitoring the research funded by DIT, Department of Information Technology  | 10 29 2010 04:21:49 +0000
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MEDIA IS JUST FOR ENTERTAINMENT AND TIMEPASS SO DONT TAKE IT SERIOUSLY.MEDIA DOTN TEACH US OR DONT GIVES IDEA ABOUT WHAT IS GOOD AND WHAT IS WRONG ,WHO IS GREAT AND WHO IS NOT,


By gajanan D. nakate, (Legal Officer, Pharma (B.pharm LLB )  | 10 29 2010 03:47:58 +0000
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I completly disagree with this statement that media is creating wrong kind of celebrities. It is not the media but the people who are creating wrong kind of celebrities. Media only shows those news which the people want to hear and take more interest in hear. It is totally upto the peoples perception to take any person as celebrity.The news channels which are showing single news again and again which is not of any worth and that programs TRP is very much high. If people like to watch those type of programs then media is bound to show them because they are here to do business. Being a good businessmen they will show those kind of programs which will give them good profits.


By shailesh , B.B.A student, kumaun university, ssj campus almora  | 10 29 2010 01:11:36 +0000
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Media is a very powerful vehicle to influence the mind of the people. However, under a free media policy, the media has the right to publish any type of news provided bias is not evidenced. However, in order to garner more viewership, media may sensationalize many events.

However, in this regard, the individual has the option to ignore such claims based on the facts. But if you and many individuals focus on these events, then the event or the person becomes a celebrity.

Hence, media is an ally in the dissemination of information among the masses. They may or may not sensationalize the news. However, it is entirely depending on the individual to sift the grain from the chaff....

Thanks for your referral, Pinky....


By Badri N Srinivasan, Head - Quality, Valtech India Systems Pvt. Ltd.  | 10 28 2010 17:59:42 +0000
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well its for us to understand. If someone like Rakhi Sawant a celebrity to you, yes, media created her. I understand, they try to create a show. Can you write Ramayana without a Ravana? They try to write Ramayana every time, but only if they are able to create a Ram against him. They make a show. They always have this Ravana in focus. They live on the fact that someday some Ram will come to kill him and they will hit jackpot for writing Ramayan. This is what I presume. I really don't like calling Rakhi Sawant a celebrity. I pity them for selling their life to earn a living.


By Tanmay Gaur, Freelance Software Developer  | 10 28 2010 16:43:34 +0000
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Media does create a celebrity out of a wrong person. No arguments in that. But it is us who make them right or wrong. If you choose to ignore someone then he ceases to become a celebrity but if you rave and rant about this person same as the media does, he becomes a celebrity.

So the power is in our hands and we ought to use it judiciously.


By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 10 28 2010 15:00:01 +0000
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Media echoes, the voices of the Celebs & writing about one's activity - Clandestine / in clandestine to the Public . Otherwise, it remains unknown to the World . It is the People to infer the right from the wrong. Because, media does business as part of their Job. The advent of media, popularize the role of Celebs & every field try to take advantage of it. Be it Art, Music, Film, Literature, etc, their role in society is enriched by media. It is not confined to smaller group as it was . Also, as the trend grows elsewhere, society tries to copy / dub the same to us.


By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 10 28 2010 13:59:19 +0000
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Yes, there are instances of media not being encouraging enough towards the right role models(like Olympic medal winners, gallantry award winners, etc), and Yes, some undeserving people are being free publicity(such as Rahul Mahajan, etc) but I would still strongly argue for No, as many people are celebrities to begin with (like Arundati Roy) and they have not become celebrities because the media encouraged them, and that even if the media ignored them they would continue to be celebrities. In any case, an author like Arundati Roy will continue to be a celebrity as long as her book is sold in stores and at traffic signals and the streets and even if her book is banned.

And also I would have to argue for No because many of the actions of celebrities like Arundati Roy deserve to be covered because their actions (like supporting Independent Kashmir while simultaneously questioning Geelani about the rights of Kashmiri Pundits in the Independent Kashmir being demanded, even while some political party start shouting angry slogans) are unique and people need to be informed about such actions regardless of which stance we take on these action, as this information helps to shape the direction the country takes.



By Shahnawaz Islam, PR & Media Relations Manager, National Institute of Smart Governance  | 10 28 2010 11:37:37 +0000
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Yes Pinky I agree with you. Once media focus on some personality it is not necessary he or she will become a celebrity. It is we who makes or for that matter transform a personality to celebrity.


By Rathin Deb, Advisor and retail consultant, currently as Branch Manager, Tower Infotech Ltd  | 10 28 2010 11:15:28 +0000
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yaaaaaaaaa its true ,Celebraties created by us not by media.But media gives huge and unnecessarily publicity to them


By gajanan D. nakate, (Legal Officer, Pharma (B.pharm LLB )  | 10 28 2010 10:52:59 +0000
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