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Is todays marketing tactics biased??

Created by : Purvi Ghosh, Marketing analyst, Percept Advertising  | 10 05 2010 05:14:05 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Business Models(Strategy & Execution)
Keywords : customer satisfaction usp marketing tactics selling point marketing advice
Activity:  176 views;  last activity : 10 25 2010 16:27:22 +0000

Globally, social media sites have almost doubled in popularity over the last year. And it is said that one of every four-and-a-half minutes spent online is spent on social networking sites.

Social networks are becoming very much mainstream. Marketers can ignore them at their own peril, but need to remember that social networks are very much about people.  Social networks are people sharing content with people. People creating content for each other and delivering that content online. People helping each other, and in so doing potentially by-passing the help and advice offered traditional institutions like, your business.

But lately marketing advice today is biased, where more prominence is given on selling the product at any cost and the USP is sell the product at any cost....

Why is this happening? Is todays marketing tactics biased?? Share your views on this...

  
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Any tactics used in marketing can never be biased because the aim of marketing is to promote a product. service or idea that could fullfil the ultimate goal to sell or get acceptance in a buyer space.

Obviously, a shrewd marketer would look for places to advertise his products/ideas where prospective buyers are there, so there is nothing unusual to use social media as yet another vehicle for marketing. There was no doubt about social media to be great success for its creators or implementors because it is natural instinct of human being to connect, interact and share their views.
By akshaya bhatia, HEAD IT, Mega Cabs-GROUP MEGA Co., In a transit mode now  10 05 2010 08:03:11 +0000
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By Vaibhav Rastogi, Director, A2Z Forex  | 10 06 2010 07:09:36 +0000
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The Conventional Method Of Marketing Is Slow And Newer Tactics Like Internet, Other Media Are The Need Of The Hour... 
By suhaschandra deshpande, Marketing Associate  | 10 05 2010 18:23:42 +0000
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hello Purvi,all has become fair in business!!
By jairaj shyam prasad, Production Manager, BOSCH Ltd  | 10 05 2010 13:49:52 +0000
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I may not agree with it when you say it is tactics based, but I would rather say it is fear based. All these big time companies are creating fear in the minds of people (about health especially) and are provoking people to buy their products.
By Nikhil More, Marketing Manager, Rigel Networks LLC  | 10 05 2010 06:08:38 +0000
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Yes you are right Purvi, i am fullly support with your view.
By Sharad Gupta, Software Developer, Tripura Technologies, Hyderabad  | 10 05 2010 05:22:40 +0000
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I think yes,  because generally people aren't completely stupid. They recognise that most marketing "advice" or "tactics" is biased, and is aimed more at pushing product than helping consumers. That is what marketers have taught their markets. As a result, it shows people most trust advice and information from family members and personal friends. But advice from unknown consumers posted online is running a fairly close second, with traditional paid advertising far, far behind. So, in a way we can see that Social media is making Marketing look sane here, where genuine people are recommending something for their connections online...
By Purvi Ghosh, Marketing analyst, Percept Advertising  | 10 05 2010 05:14:05 +0000
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What is the ultimate aim of marketing - it is to sell the product /service. and marketing is not just restricted to advertising. Marketing is a complete package or mix of solutions that result in better sales. It can be branding of the product, advice on its packaging, pricing, location, set-up, delivery, rewards programme ... so on and so forth. All this put together only forms the ultimate marketing for a product which results in its sales. Also in a mature market, where information is available at the click of a button, marketing gets restricted and is more sale focussed rather than branding driven. This was not the scene a couple of decades back when markets had to be educated first about the usage of a particular product before it could be sold satisfactorily.

Today it is more push driven than pull. It is the consumers who push for a product rather than you having to pull them to your showroom.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 10 25 2010 16:27:22 +0000
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Unlike yester years there is so much of competition hotting up day by day.One is left with the same set of consumers.So various efforts in different formats and with different ways are tried.Consumers will have to be more careful in decision making.
By s.baalu , Consultant, XYZ LTD  | 10 15 2010 08:07:24 +0000
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Definitely not..i agree with the point made by Akshaya sir.In today's era aim is to market the product and it can be done with the use of any tactics..but it should always be remembered that the product which is marketed by using various tactics is not harmful/dangerous to society in any way..Also today media is just the successful tool of social marketing which is en-cashed to do marketing.
By kamakshi dubey, MBA/PGDM student, institute of management studies, davv  | 10 05 2010 15:02:03 +0000
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