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Is Toyota making a very late entry with its Etios in India??

Created by : Kailash Sharma, Product Development Manager, Force Motors  | 11 25 2010 13:08:09 +0000
Industry : AutomobileFunctional Area : Strategy Execution(Strategy & Execution)
Keywords : toyota toyota etios toyota etios price toyota etios model toyota etios in india indian automobile segment
Activity:  517 views;  last activity : 12 14 2010 07:10:54 +0000


Toyota is now launching a new car in India by the name of Etios. But somehow the car which was in news 3-4 years ago...is making its entry now. 

http://media.il.edmunds-media.com/toyota/etios/ns/toyota_etios_det_ns_12110_717.jpg

But the people in Toyota say the time taken was not to delay but to rethink the very manner in which Toyota goes about conjuring up a new model series from concept to design to engineering and on to manufacture and marketing. Toyota needed to think out of the box, especially in terms of trying to meet aspirations of a new vibrant segment of Indian society wanting to acquire a car in keeping with their worldly wise aspirations.

Is Toyota making a very late entry with its Etios in India??

  
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not actually. with the increasing population and the need for more cars on the roads,, toyota is not adding to the crowded sedan space.. probably toyota is testing the market for launches later which would be a catalyst to their global launches in the future
By Kiran Sethumadhavan, Partner, Sunrise Associates  11 26 2010 12:53:16 +0000
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Definitely its late, herein our country whenever you do you are late, the time you wasted in thinking to start might have reaped something good for you. Not just the late entry of new product of the existing business but a late entry of new business itself can cost a much after the longer span of period.
By Neerav Galathia, Sales Engineer, Aerzen Machines (India) Pvt. Ltd.  | 12 14 2010 07:10:54 +0000
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It is late but as the saying goes its better late than never. The part localization percentage is high which has helped them keep the cost down.They could have done a better job with the interior design as it seems too out of sync with the exterior design.
By Joe Antony, Retail Sales and Marketing, JSW Steel Limited  | 12 07 2010 11:23:26 +0000
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its too late.bcoz vw and others r nw bcoming active nw
By muzammil ck, service advisor, maruti  | 11 30 2010 07:13:39 +0000
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THERE IS NOTHING WRONG.IN FACT TOYOTA COROLLA WAS ALSO LAUNCHED LATE IN INDIA.IT IS BETTER TO 'INDIANISE' SOME OF THE DESIGN FEATURES AND IMPROVE AND THEN LAUNCH IN INDIA TO SUCCEED. EVEN IF THE ABOVE TAKES SOME TIME IT IS OK.HOWEVER SINCE THE COMPETITION IS FIERCE NOW, IT IS BETTER TO SHORTEN THE DELAY.
By DWARAKANATH VALLAM, Freelancer, Automobile  | 11 25 2010 14:52:36 +0000
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The new Etios from the Japanese car maker should have taken at least three to four years ago but many a circumstance delayed it and that allowed many a carmaker, local and multi-national to establish their small car credentials and garner the spotlight. Now when there are so many options in this range of Etios...its very difficult for etios to crack it in India...
By Kailash Sharma, Product Development Manager, Force Motors  | 11 25 2010 13:10:13 +0000
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it can definitely not be referred to as a late entry by toyota as the market size is huge and best thing to notice here is that they have done there homework well, user preferences to surveys every part was properly performed and that's what makes this effort by toyota unique and no wonder this might be another toyota revolution coming soon'
By Vineet Thakkar, Associate Executive- Product Marketing, Aris Global  | 12 07 2010 10:19:43 +0000
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it saw that technology will not stop for doing better
By maheshbhai rasikbhai rathod, Paint Tecnologist, E.I Dupont Ind.Pvt Ltd  | 12 07 2010 09:15:58 +0000
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never is too late starting now is right time....it s a right time since tata car is failing so right car with good powered engine and model looks quite ok.
By suresh gujjar, Asst. Manager/Manager (Technical), empire machine tools  | 11 30 2010 06:08:43 +0000
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it s an update of this field. It may b best than erlier....
By Tirath Raj, Freelancer, Oil & Gas  | 11 29 2010 09:40:09 +0000
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BETTER LATE THAN NEVER
By Manoj Kumar, Sr: Manager - QA, ARCHETYPE GROUP, INDIA  | 11 27 2010 02:11:41 +0000
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when entering into a battle field it is always better to understand geographic,cultural,economic,religious,castes n classes on other side, imeant to say there r many factors u have to consider before u get into battle field,time does not matter,delay can be part of strategy,if our product is best we wont hesitate in leting our customer try other products,
By hardeep singh, Asst. Manager/Manager (Technical), sond smith pvt ltd  | 11 26 2010 14:57:41 +0000
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Yes, they(toyota) are late with this model in indian market.The market is always ready to welcome new technologies and developments in automobiles if it has potential to tempt Indian customers ,it will surely be a good success to Toyota.New features and technological adwancement are good and add only more competition in the market.No matter other models are doing good but a new is also a challeng to them to keep pace in terms of sales and maintaining market share.As far as Toyota's technology is concerned they have just come out of bad experience with Prious(hybrid vehicle) in europian market and if they are making some delay in India with is new model ,it's good for them as they are not seem in the mood of repeating history here again. some times companies are bit conscious with their image and takes some delay in their products but it's good as far as this delay doesn't cause them demage at sales scale.

Good luck TOYOTA.
By AOUCHITYA KUMAR, trainee FEA softwaresin MSC.Nastran/Patran,automobile/mechanical engineer.  | 11 25 2010 18:19:19 +0000
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Toyota is late does not means that it cannot crack Indian market.
By Abhijit Anand Prabhudan, Admin/Facilities Manager, Ca*****  | 11 25 2010 17:12:42 +0000
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