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Topic : Upcoming Automobiles
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Is Waiting Period for more then 90 days in Automobile Industry a marketing Stunt?

Created by : Vikas Singh, Strategy Consultant IFRS,XBRL  | 03 08 2011 10:06:15 +0000
Keywords : is waiting period for more then 90 days in automobile industry a marketing stunt?
Activity:  280 views;  last activity : 04 16 2012 05:42:26 +0000
 
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Does automobile sector need a PUBLICITY STUNT?? I just don't think so.. as Mr. Virag said it can be more of demand-supply gap..nothing more. Everyone is too much into buying new vehicles that they just don't need any other marketing .. Just perisitant quality is enough..
By Jayant Vishnu, Art Director/Sr Art Director, Creative  03 09 2011 12:08:09 +0000
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the auto companies create a hype around their brandin a bid to attract new customers / bookings... just check the delivery schedule of Fortunner ( gone down to 4 weeks actually from 6 months when you book)
By Sanjay Bhardwaj, Partner/Principal/VP, Health Management Solution  | 03 11 2011 05:38:26 +0000
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Yes definitely.  One should remember the days when has to wait for a popular brand of scooter wait time even after shelling NRI money.
By kanukurthy sudershanrao, Operations Manager, Andhra Bank  | 03 09 2011 14:53:26 +0000
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It may be the marketing stunt as it gives free publicity for the company and popularity is also increased..
By Vikas Singh, Strategy Consultant IFRS,XBRL  | 03 08 2011 10:06:15 +0000
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NO NO ITS ABSOLUTELY NOT A PUBLICITY STUNT.  I AGREE WITH YOU SIR.

 

THANKS FOR REFERRAL MR. JAYANT VISHNU...
By Sairam. M, System Administrator  | 07 10 2011 06:05:09 +0000
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Might not be ! It actually depends on the brand and its reputation in the market. Lesser known brands wouldnt mass produce before testing the market, whereas bigger brands have to produce a minimum number of cars to cater to their dealer network before advertising a new launch. Otherwise after advertising a mew launch, if the vehicle is not available with some dealers it could prove to he a negative attribute.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 04 12 2011 05:36:57 +0000
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I accept the views posted by Mr.Jayant Vishnu Ji, and Mr.Virag Shah. This some sort of technique used by the automobile industries to motivate the purchase and it is a strategy.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 03 12 2011 18:11:07 +0000
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No, it is not publicity stunt, but the gap between demand & supply.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 03 09 2011 14:09:48 +0000
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When there is a choice you have an alternative car;but if you are referring to recent Maruthi's stable it is purely supply and demand and the market decides the wait period.
By kasturirangan.r , INSURANCE ADVISOR, Life Insurance Corporation Of India  | 03 09 2011 12:28:15 +0000
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It is a very big no.
By sudhakar , BUSINESS CONSULTANT  | 03 08 2011 16:47:37 +0000
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No, it is not marketing stunt, it is fact that waiting for more than 90 days, if you see or analyze the graph of past two years, you will find that how much percentage grow in automobile industry. Especially very high rush during the festival season. And even off season also rush. It may be demand is very high as compared to supply. But it is not marketing stunt.
By Virag Shah, Confidential  | 03 08 2011 11:49:07 +0000
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