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Topic : Customer strategies in insurance
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Is Web 2.0 useful for the insurers?

Created by : Niranjan Meena, Actuary Manager, LIC  | 05 04 2009 06:29:42 +0000
Industry : InsuranceFunctional Area : Innovation(Strategy & Execution)
Keywords : web 2.0 useful insurance agents insurers insurance policy insurance planning
Activity:  264 views;  last activity : 07 06 2010 20:18:09 +0000

The life insurance industry is changing rapidly as insurers struggle to adjust to the "new economy." And it’s not just the economy changing, but customers and employees as wellHowever, finding a way to stay current and grow in this volatile environment is no easy task. Now it is time to take a second look at Web 2.0 and how it can help your company..

It will be great if you share your views and knowledge here..??

  
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Definately I suppor the Idea. Because customer and seller knowing each other is best for selling insurance. Insurance is different kind of product in which personal contact is necessary.
By Aditya Sharma, Insurance Advisor/Analyst, LIC OF INDIA, ICICI LOMBARD  05 04 2009 07:13:45 +0000
 
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Web 2.0 concepts have led to the development and evolution of Web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies. The bigger part of Web 2.0 is how companies and consumers use it.

As Web 2.0 increses social network I feel that it is definitely going to help Insusrers because selling insurance is much easier when the person knows you and can trust you..
By Niranjan Meena, Actuary Manager, LIC  | 05 04 2009 06:32:01 +0000
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I somewhat agree with Mr.Aditya that building relationship through web 2.0 can greatly benefit the insurance companies in increasing their business but one thing I would like to ask him is whether one can be sure that by interacting with the prospective customers through web can build the trust which is needed to make your products sell in the market....because what I feel that even after meeting face-to-face with the customers doesn't guarantee that you have developed faith on the customer...then how can you be sure that you will be able to do the same in the virtual world of web.
By Jithesh Ramesh, Actuary Manager, Tata Aig Insurance Solutions  | 05 12 2009 06:56:04 +0000
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