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Is Yahoo’s YOU Campaign a wastage of money?

Created by : Prarthana Devi, Database Architect/Designer, Leading IT Company  | 12 18 2009 13:17:19 +0000
Industry : InternetFunctional Area : Branding(Sales & Marketing)
Keywords : yahoo you campaign
Activity:  85 views;  last activity : 07 06 2010 20:18:09 +0000

Yahoo-airtel

It seems Yahoo’s You campaign is wasting about 50 million dollars given the fact that its a 100 million dollar campaign. The best products and content sites are those that spread via word of mouth. So I'd much rather like people talking about Yahoo’s new look via blogs twitter updates etc rather than see ads on TV that say nothing much but irritate. This new form of advertising directly questions on the impact of TV to web.

So, do you think Yahoo’s YOU Campaign is wasting its money?

  
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As a common man using YAHOO I feel this ad campaign is a waste since the awareness is already there and the ad does not give a new dimension to the use of it.So what is the shout about?
By SUMEET DIKSHIT, Real Estate Transactions & Advisory, Real Estate  | 12 18 2009 14:06:14 +0000
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If, in online ads clicks are counted which goes directly to the Yahoo page and earns yahoo ad dollars, I dont see why one wouldn’t question a similar kind of impact from DTH arise. But as its difficult to track it wont be a metric. Do you see Google or any other search engine advertising themselves via media? No... This clearly shows Yahoo is wasting its money.
By Prarthana Devi, Database Architect/Designer, Leading IT Company  | 12 18 2009 13:17:19 +0000
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