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Topic : Marketing to Young Consumers
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"Its Impulsive and lack of timing and direction, not price worth"

Created by : R.Hariharan Subramaniam, Account Director, Genesis Advertising  | 02 15 2011 04:43:55 +0000
Industry : Consumer DurablesFunctional Area : Branding(Sales & Marketing)
Keywords : nature of the buying habits how much the young generation is geared up with the system considering the availability in the market.
Activity:  894 views;  last activity : 02 25 2011 11:12:33 +0000

Everybody has become cost concious and smart enough to take a decision with respect to any kind of marketing activities,  with growing demands and requirements of the individual needs,  the youth of today are adamant and stubborn when it comes to procurement of the commodities.  However,  they still lack the knack of buying a product at their price,  so the market is still open for any kind of bargain and negotiations.  However,  market insight is also very important,  so bit of research and knowledge gathering would also be an added advantage to the young consumers.  But, overall it is impulsive with lack of timing and direction which boils down to price factor.

  
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Top Argument
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Market research is important when it comes to buying something important , costly and it is a long term investment we need to be careful think before we buy.If we don't think and purchase something just because the market is offering a good deal, that good deal can be a bad deal for us.
By Amit Madhav, Senior Consultant, GKC  02 17 2011 06:35:40 +0000
 
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Yes. Its true
By Nilesh Pawar, Legal & Secretarial, Valencia Professional & Management Services LLP  | 02 25 2011 11:12:32 +0000
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Your views are correct Mr.Amit Madhav.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 02 24 2011 17:34:27 +0000
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I agree impulsive buying is very much in fashion now & applies to most of the consumer products. People hv lots of disposable income & enjoy shopping. However, the importance of price cannot be neglected especially in rural markets where products sell on price points.
By Akash , International Marketing Shabro  | 02 19 2011 06:54:49 +0000
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Agreed Amit impulsive buying can be fun not wise .
By Vidhu Dar, CEO/MD/Director, Shiva's Retreat  | 02 18 2011 16:37:21 +0000
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I see the "well-heeled" Youth of today espl:y from the IT and Banking Sectors who have 'money-power' , give little heed to the Older-generations principle of "Value for Money" related to any purchase, where impulse is the last word used.....Hence I side with this group in the debate....Sushil["We-Care" Consultancy Services,Pune]
By S.Sushil Kumar, Freelancer, Freelancer  | 02 18 2011 12:43:03 +0000
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But Daddy, I want to be DIFFERENT. I don't WANT a blackberry. I want either a Green Beret or a Red Beret. And I want one NOW.
By Ned Robins, Consultant and Lecturer in Project and Risk Mgt. at Warwick Univ. UK, Long Drop Consulting  | 02 18 2011 11:11:42 +0000
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if so how far it has given you the desired expected satisfaction you had hoped.  secondly,  considering the service aspect of any consumer durables after sales are also to be considered.  However,  if the on going trend is opposite,  kindly elaborate the advantages and disadvantages.
By R.Hariharan Subramaniam, Account Director, Genesis Advertising  | 02 18 2011 09:15:59 +0000
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how far it has really given you the desired satisfaction you would have hoped for.  secondly,  is it not right to see the fluctuation in such unpredictable market.  However, if you feel the trend is opposite,  please elaborate on the advantages and disadvantages
By R.Hariharan Subramaniam, Account Director, Genesis Advertising  | 02 18 2011 09:12:15 +0000
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Hey,

At times we buy things not because of its value or its brand but because of dire requirement of children's  desire. We never mind it. Marketing can best make use of it.

Do not you see it an Ice cream wallah comes a day or two, then subsequently, even if you are stubborn not to buy, you are forced buy that by listening the horn and children's demand.

 
By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 02 18 2011 09:00:33 +0000
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Amit I am with you on your statement.
By Rathin Deb, Advisor and retail consultant, currently as Branch Manager, Tower Infotech Ltd  | 02 18 2011 06:40:00 +0000
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Yes, Brand & offer with need of good leads to buying. If we want to buy new thing then we review all the offers available with major brands in our knowledge & buy immediately after choosing among them..
By Vipin Bhasin, Private Equity/Hedge Fund/VC-Manager, Indian Investment Co.  | 02 17 2011 14:36:58 +0000
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we buy when we need it.it make sensible buying if we know about the product through various medium,rather than impulsive buying.
By kasturirangan.r , INSURANCE ADVISOR, Life Insurance Corporation Of India  | 02 17 2011 12:23:49 +0000
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if you go by the press meet of the PM,  It is a concerned issue,  How we can look at various alternatives,  overall,  Market scan is required in the scam driven country like ours,  lets face it with brave emotions.
By R.Hariharan Subramaniam, Account Director, Genesis Advertising  | 02 17 2011 12:04:30 +0000
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You only buy or purchase the product or commodity when it is in need not when you come across or see it in the market.   Most of the time you never get what you want, at the same time you go to any extent to make an effort to get it.  so its better you get some information on the product and make sensible and intelligent effort to acquire through right medium.  Mind you " Necessity is the mother of invention".  So be sensible when you buy or make a purchase.
By R.Hariharan Subramaniam, Account Director, Genesis Advertising  | 02 15 2011 04:43:55 +0000
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Current ongoing trend is opposite of what you said, Mr. Hari. Many of us do purchasing just to get good or ongoing offer.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 02 15 2011 11:41:09 +0000
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