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Topic : Role and impact of Loyalty Management
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loyalty cards are used for getting customer insight or they are just used as discount tool?

Created by : Alok Sharma, Retail , Leading Consultancy Firm  | 11 11 2010 14:40:44 +0000
Industry : Retail Chain/LogisticsFunctional Area : Consumer Sales(Sales & Marketing)
Keywords : management crm retail retailing loyalty rewards membership
Activity:  1086 views;  last activity : 03 17 2012 09:47:01 +0000

Most of retailers are using customer database just to send sms blast and nothing else. Pls share your inputs.

  
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Retailers don't map their customers buying habits Vs Retailers are mapping and engaging their customers
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Absolutely. I mean what’s the need to blow a trumpet for every discount. If the customer is Loyal, he/she is bound to visit your store. And instead there must be a scheme for customer delight with every purchase irrespective of price of goods purchased (for loyal ones). And they must be tracked with every purchase & must be surveyed for a better Merchandising, in order to compete & tie ups & sustain.

And to be the true retailer & get heart share of Consumers. 
By JOGINDER SINGH CHANDNANI, MMS Student (IES MCRC, Bandra)  | 12 19 2010 05:37:41 +0000
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I think 99% of indian retailers don't have any clue about their customers. they are misusing customer data for sms blast which is a irritation.
By Alok Sharma, Retail , Leading Consultancy Firm  | 11 12 2010 10:05:54 +0000
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actually they are used as neither in India. I must say that loyalty mgmt, per se, in India is rather immature and primitive. Otherwise, no one in their right sense would want to charge for a loyalty card (airlines are fortunately, different). Visit: http://blogs.koolskool.in
By Suhas Dutta, Founder Director, KOOLSKOOL (delhigate educomm)  | 11 12 2010 05:31:09 +0000
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the retailers knows what the customers needs are that is why some companies are have exclusive outlets where by they can make their products grow
By Davies francis, juniour accounts, caravel logistics  | 03 17 2012 09:47:00 +0000
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currently it is used as discount tool. just to attract more transactions. i own a employee worldcard that to redeem my points for a free coffee - its expensive though !.
By Basil Cheriyamadathil, IT Specialist ( System Testing ), Genting Malaysia Berhad  | 11 13 2010 03:34:44 +0000
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Most of retailers are using customer database just to send sms blast and nothing else. Pls share your inputs.
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