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Rural Marketing

 

LG in Rural market

Created by : Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 02 22 2009 18:53:54 +0000
Industry : Consumer DurablesFunctional Area : India(Markets)
Keywords : rural market lg
Activity:  1433 views;  last activity : 04 14 2011 06:02:46 +0000

Will LG be able to crack the rural market?

  
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Top Argument
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I do agree, the rural market has the potential and they can afford to buy branded products.

Well ifwe compare today's scenario, there is hardly any difference in urban and rural market. You can see latest handsets to microwave and latest automobiles. So no need to worry. Just set a strong network and rip the benifits.
By B.Mehernath , Marketing & Technical Head, Bondit Construction Chemicals Pvt. Ltd.  03 31 2009 12:49:13 +0000
 
Top Argument
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The product quality needs to be compromised to a certain extent in rural market and there I think the company would be loosing its brand image which it has achieved in many years.
By Rishi Khanna, Product/Brand Manager, Mirc Electronics  02 22 2009 18:59:07 +0000
Arguments in: "LG in Rural market"
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There are some myths about rural: rural people purchases in sachets (small quantity), while doing a campaign in Haryana, asked the group of farmers, they shared that they purchase year stock household items like sugar, tea, Soap,etc at the time of harvest. there are people who purchases in sachets, but the TG of LG is different and if properly handled in some developed states than can easily capture the rural market.
By Harender Singh, Marketing Manager, Eko India Financial Services  | 04 14 2011 05:02:09 +0000
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i agree. they can catch maximum market by high advertisement because mostly rural people are unaware about products.
By Deven Bantwa, Relationship Manager, SMC Global Securities Ltd  | 03 16 2011 06:46:15 +0000
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i think.. the rural market wud drive volumes bcoz better product diversification and rising expectations.
By varun chhabra, student, B.Tech (CSE)  | 01 04 2010 18:43:51 +0000
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I see no reason why LG cannot succeed. People in rural market are also becoming quality conscious. They also have the purchasing power. LG Dynamite mobiles are already popular in small towns and with lower middle class people. With similar products LG will surely succeed.
By Akash , International Marketing Shabro  | 02 28 2009 12:33:49 +0000
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Market research data shows that in a rural area with a population of 2000 people there are 3 houses that are ready to take loans for consumer durables.
By Omkar Deshpande, Product/Brand Manager, Mirc Electronics  | 02 22 2009 18:55:59 +0000
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Rural market has a great potential and there are customers who are ready to take loans in order to purchase consumer durables.
By Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 02 22 2009 18:53:54 +0000
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i thnk if LG WANTS TO ENTER RURAL MARKET IT SHOULD COMPROMISE THE PRICE
By Davies francis, Analyst, self  | 04 14 2011 06:02:46 +0000
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I agree with Rishi's comment.

I don't think that the company will compromise with quality just to target rural market. If they do so they will lose their brand image...
By Mitesh Gupta, Sales/BD Manager, Reliance Retail  | 02 25 2009 14:25:13 +0000
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Nice observation and great insight sir.
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